Product campaigns made by API

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Product campaigns made by API




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Presentations text content in Product campaigns made by API

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Product campaigns made by API

Tomáš Hanáček

Slide2

What are Product campaigns? Why to use them? Real results How to build them? API tools API Product campaigns in 5 steps Q & A

Overview

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What are Product campaigns?

Very specific campaigns for your productsSpecific keywords (name of your product)Specific ads (prices, discounts, promotions, inventory, …)Relevant landing page with details about the product

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Why? Because of long-tail

Washing machine

Washing machine Whirlpool

Whirlpool AWE 60610

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Why? Increase:

Reach

Conversions

Revenue

ROI

Conversion rate

CTR

Slide6

Results (AdWords)

http://goo.gl/wk9afN

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Results (Sklik)

Sklik

research

:

Travel agencies (using normal and

product campaigns

)

Conversion = Order

Slide8

How? Manually

+ no extra knowledge (Excel, AdWords editor, Refine, ...)

- useful if you have only few products

- time consuming updates

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How? Half-automatically

+ easily create unlimited number of

adgroups

(XML + Excel + AdWords Editor)

- time consuming updates

- extra knowledge (Excel, AdWords editor, Refine, ...)

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How? Automatically!

API, AdWords Scripts

+ Time efficient -> reduce cost for managing campaigns

+ regular updates of your campaigns (hourly, daily)

+ reduce manual work -> reduce errors

+ focus on creative tasks (no repetitive boring jobs)

- you have to pay for using API tools

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How? Automatically!

AdWords scripts

+ free of

charg

e

+ can parse XML (nowadays)

- little robust solution (hard to debug, timeout, ...)

- you need to know JavaScript

- work only in AdWords

API tools

+ user friendly interface

+ much more robust than AW scripts

+ no extra skill needed

+ works in AW, Sklik

- you have to pay monthly fees

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API tools

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AdBoost vs. PPCBee

AdBoost

PPCBee

Support

***

*

Free trial

***

*

KW pattern generator

**

***

Ad pattern generator

***

**

Sklik

support

**

***

AdWords support

***

***

User interface

***

**

Pricing

*

*

**

*

Slide14

AdBoost pricing

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PPCBee

pricing

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AdBoost

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PPCBee

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API

Product campaig

n

s

in 5

steps

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1. Insert XML feed

2.

filter & transform products

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3

. Create campai

gn

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4. Add KeyWord patterns

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5. Add Ad patterns

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Automatization fails

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Recommendation

Combine

with

automatic

rules

!

(

high

spend

,

impressions

, CTR, ...)

Suitable for goods,

tha

t

´s

search by exact name

(electronics, tires, perfumes, sports equipment) and services (travel agencies);

Avoid clothing, furniture, household goods, ...

Don´t advertise products with low price or margin.

Clean-up your feed

of irrelevant expressions:

Colour of products (green, black, …)

ranking (***, 80 %, …)

Additional information ( + free case, free shipping, …)

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Some of our API clients

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Q & A

Tomáš HanáčekOnline strategistB2BGroup.czfacebook.com/hanacek

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