Presentation to the Board 22313 Previous Funding Sources Handoffs Product Market Matrix MARKET Existing New PRODUCT Existing MARKET PENETRATION ID: 184611
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Slide1
products & services
Presentation to the Board
22/3/13Slide2
Previous Funding SourcesSlide3
Handoff's Product/ Market Matrix
MARKET
Existing
New
PRODUCT
Existing
MARKET PENETRATION
MARKET DEVELOPMENT
New
PRODUCT DEVELOPMENT
DIVERSIFICATIONSlide4Slide5
CheckUP FINANCE
Background
2007: Internal Review of Financial Management System
2007- 8: Scoping of other systems in marketplace
2008: Development of Shared Business Model (with AGPN &
State Based Organisations
2008-9: System set-up and user training
2009: Implementation of new system by GPQ, AGPN, GPNSW, ACT Division & GPTAS (Note: GPTAS didn’t actually ever commence using the system)Slide6
CheckUP FINANCE
The CheckUP Finance System is an online, cloud-based system designed specifically for primary health care organisations. It consists of a number of packages:
Microsoft
Navision (accounting package),
JET
Reports (reporting
package)
S
age
Micropay Meridian (payroll system
)
ConnX
Employee Service Portal (HR
system
)Slide7
CheckUP FINANCE
2011: Improvement Foundation joined as new user.
2012: AGPN
& ACT ceased being users in
June.
2012: CQML joined as new user.
2013: GPNSW will cease as user from June.Slide8
CheckUP FINANCE
CheckUP Finance Business Model
No longer a shared business model.
Offering parts of the system, as well as whole package (eg. accounts only, without payroll system).
Costly product, but quality is excellent.
Also offering financial support services
.Slide9
CheckUP FINANCE
2013 Member Fees (non-members rates are 20% more):
New Users: $87,500 + GST (full package)
$44,500 + GST (accnts and reprts)
$58,000 + GST (payroll and HR)
Ongoing: $28,000 + GST (full package)
$21,500 + GST (accnts and reprts)
$20,000 + GST (payroll and HR
)Slide10
CheckUP FINANCE
Strategy
Develop new promotional material and marketing strategy.
Offer
financial services and support (eg. bureauing model currently in place at GCML).
Current thinking - aim
to generate $200,000 income from CheckUP Finance in next 12 months. Slide11Slide12
CheckUP DIRECTORY
Background
2008-10: The CheckUP Directory (formerly the iHealth Care Directory) was established with funding support from a Commonwealth Government grant
. Initially a listing of GPs and General Practices for use by health providers.
2010-11: Expansion to include allied health, specialists, community services and service information such as opening hours
.Slide13
CheckUP DIRECTORY
Background
2011: Transition to new host and introduction of new features including Google maps, enhanced searching functionality.
2012
: Gold Coast Medicare Local & Darling Downs SWQ Medicare Local
purchased live data feed to populate local
view
of CheckUP Directory.Slide14
CheckUP DIRECTORY
Background
March 2013: Queensland Health fund CheckUP to send out Public Health alerts and key health information to GPs and other providers via the CheckUP Directory.
April 2013: Planned launch of public facing CheckUP DirectorySlide15Slide16
CheckUP DIRECTORY
CheckUP
Directory Benefits & Risks
It is the leading health services directory in Queensland.
Data validated constantly and at least on six monthly basis.
Risk – there is a National Health Service Directory (NHSD). At this stage the NHSD is not as comprehensive, sophisticated or functional as the CheckUP Directory
.Slide17
CheckUP DIRECTORY
CheckUP
Directory Benefits (internally)
Considerable asset for CheckUP as provides us with contact details for GPs and other health providers in Queensland.
Can send out surveys directly to health providers (eg. GP Census)
Can send out CheckUP information (eg. training offerings)
Provides CheckUP with credibility that we can reach health providers directly
.Slide18
CheckUP DIRECTORY
CheckUP
Directory
Business Model
Live Data feed to a customisable Directory.
CheckUP members - $17,500 p/year + $5,000 initial set-up fee.
Non-members $21,000 p/year + $6,000 initial set-up fee.
Advertising on CheckUP Directory – fees currently being determined.Slide19
CheckUP DIRECTORY
Strategy
Determine advertising fees and secure advertisers.
Develop promotional
material and marketing
strategy for public facing CheckUP Directory.
Current thinking - aim
to generate
$100,000
income from CheckUP
Directory in
next 12 months. Slide20Slide21
CheckUP TRAINING
Background
GPQ’s Training
Services established mid 2010
Senior Program Leader appointed February 2011
Partnership with Health First Training Australia (HFTA)
Diploma/Cert
IV in Population Health
Late 2011 new registered training organisation (RTO) partner – Health Industry TrainingSlide22
CheckUP TRAINING
Business Model
Vocational Education and Training (VET)
Short courses and information sessions
Resource development
CredentialingSlide23
CheckUP TRAINING
Short courses and information sessions
Scheduled or on-demand
CheckUP developed and provided or brokered
Income capacity based on number of workshops held and participant volume
E.g. - one day workshop $325 members/$390 non-members (GST ex)
2 hr
Piecing Together Primary Healthcare
webinar $80 members/$100 non-members (GST ex)
- Slide24
CheckUP TRAINING
Vocational Education and Training (VET)
income based on no. of enrolments, and where applicable trainer time and therefore completions.
E.g. National Workforce Development Fund (NWDF):
Enrolments = $44,500 ($500
x
14 enrolments + $250 x 150 enrolments) +
Trainer time = 15 hours per student at completion of 10 units + 15 hours per unit at completion of qualification @ $50/hour.
If all 14 students complete - $21,000
Total NWDF income = $65,500
- Slide25
CheckUP TRAINING
Vocational Education and Training (VET)
– but as of this year (new intake)….
CheckUP will make $3,950/student ($2,200 at commencement + remainder upon completion).
$1,550 management fee – HIT
Intake of 15 students, everyone completes = $59,250 over 18 months.Slide26
CheckUP TRAINING
Resource development and credentialing
VET learner resources, mapped to competencies
Continuing professional development applications developed and submitted on behalf of customer
$120/hourSlide27
CheckUP TRAINING
Strategy
I
dentify and progress new opportunities e.g. training for OSTDs, new NWDF application for Aboriginal Health Workers, GP Networks business model.
Raise profile with particular markets i.e. members, GP Networks.
Increase volume of short courses. – including webinar and on-line delivery options.
Promote credentialing and resource development services.
Aim
to generate
$300,000
income from CheckUP
Training in
next 12
months
(increased from $100,000).Slide28Slide29
CheckUP PEOPLE
Early days
Fee-for-service
O
ffers
our members and stakeholders a suite of business support and development services customised to meet their
needs.
Likely to include:
Strategic and business planning
Event and meeting facilitation
Proposal/tender writing
Secretariat servicesSlide30
Product &
Services: Challenges
Pricing
Market penetration
Brand Awareness
Funding to develop new products and improve/enhance existing products
ProfitabilitySlide31
Membership
Sponsorship
Events
Other Products and Services
Other Income SourcesSlide32