PPT-Products, Services and Brands: Building Customer Value

Session Outline What Is a Product Product and Service Decisions Branding Strategy Building Strong Brands Services Marketing What is a Product Product Anything that can be offered to a market for attention acquisition use or. Brand contribution measures the in64258uence of brand alone on earnings on a scale of 1 to 5 5 highest China Construction Bank Starbucks The Top 100 Chart 26 BrandZ Top 100 Most Valuable Global Brands 2014 27 Section 02 The Global Top 100 brPage 2br he year Design Value s based on the average of a 3 year period which includes the selected year plus the two prior years Also displayed is the following informat on for each year the umber of Complete Quarters for that year the 99 th Percentil samp value value value value value value Year Year Year Year Year Year Deflated final value 100 100 100 value Year 3 Year Year Year value STD Annual real growth rate 100 100 value value Year Year Year Average annual percentage growth rate 100 value COOL. 7” 2-IN1-SHORT. Style Number: 512991 01. Materials: . 86. % Polyester 14% . Elastane. . PUMA . is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit . . and Positioning . Chapter 2. What is Branding?. Assigning a name, phrase, design, symbols or a combination of these to a product, service, or a group of complimentary products. Discussion Points:. Out of Home is a key medium for Drinks brands. Leading Drinks brands trust Out of Home. £11.7m. £8.7m. £5.5m. . £4.4m. £1.2m. £1.1m. £4.8m. People who see a lot of Out of Home are actively interested in drinks brands. Source: Nielsen . NPower. R&F Time Period Report, Live SD, Total Day. October 1-31, 2016. comScore . MediaMetrix. Key Measures (multiplatform), October 2016; Kids 6-12. “Average Audience” is based on the average minute, which is factored across the full month for websites and TV. TV Brands include linear TV and TV-related websites. . Marketing Principle #3. All . Competitors . React .  Managing . Brand-based Sustainable . Competitive Advantage. Agenda. Introduction. Brand Strategies. Brand Positioning. Brand Architecture. Brand Extensions. Delivering More Value. PRODUCT DEFINITION: IT’S PROBABLY MORE THAN YOU THINK. Product. – anything a company offers to satisfy customer needs and wants… including not only physical goods, but also services and ideas.. what the organization does and why it exists. A . product . offering’s . real value comes from its ability to deliver benefits that . enhance a customer’s situation or solve a customer’s problems.. Over $1.3 Billion On TV In 2017; A 98% Increase YOY. Source: VAB analysis of Nielsen Ad Intel data, calendar year 2015-2017. TV spend includes national cable TV, broadcast TV, Spanish language cable TV, Spanish language broadcast TV, spot TV, syndication TV. Reflects the . what the organization does and why it exists. A . product . offering’s . real value comes from its ability to deliver benefits that . enhance a customer’s situation or solve a customer’s problems.. Investor Deck March 2020 OTCQB Venture Market: LUVU Luvu Brands, Inc . OTCQB Venture : LU VU 2 SAFE HARBOR / FORWARD LOOKING STATEMENT This investor presentation contains forward - looking information This article is all about the Best Canadian Clothing Brands and there isn’t a stone we left unturned when researching.Whether you’re in the market for a new winter coat or a new pair of underwear, we’ve got you covered.What Canadian brands are stylish and affordable? Where do you find them?Touring Canada’s best clothing stores wasn’t an easy task.