PPT-Products, Services and Brands: Building Customer Value

Session Outline What Is a Product Product and Service Decisions Branding Strategy Building Strong Brands Services Marketing What is a Product Product Anything that can be offered to a market for attention acquisition use or. Product, Services, and Brands: Building Customer Value. Marketing Mix. Product, Services, and . Branding Strategy. What Is a Product?. Product and Services Decisions. Services Marketing. Branding Strategy: Building Strong Brands. . and Positioning . Chapter 2. What is Branding?. Assigning a name, phrase, design, symbols or a combination of these to a product, service, or a group of complimentary products. Discussion Points:. Loyalty . St. 6. Objective: Students will Evaluate, Develop, & Measure customer loyalty & Satisfaction. Customer Loyalty. Faithful to a cause, ideal, custom, institution or product.. Unswerving allegiance to specific brands or products. . BY . Thaksaporn. . Sirichanyaphong. 11-01. Comparing 3 health products which benefit for the health in term of helping to support the brain function. . Peptein. . Original Soy Peptide . Brane. Fit. Schwartz Business Society. Clothing Sale. On Sale in the Schwartz Lobby until January 22. nd. New items and styles this year. Check out The Daily Schwartz on . Facebook. to view the items and get a chance to win a crew neck sweatshirt! . Marketing Principle #3. All . Competitors . React .  Managing . Brand-based Sustainable . Competitive Advantage. Agenda. Introduction. Brand Strategies. Brand Positioning. Brand Architecture. Brand Extensions. Tangible . Intangible. Brand Name. Name given to a product. Consists of words, numbers, or letters that can be spoken. Logo. Picture, design, or graphic image associated with a brand. Trade character—human characteristics. Delivering More Value. PRODUCT DEFINITION: IT’S PROBABLY MORE THAN YOU THINK. Product. – anything a company offers to satisfy customer needs and wants… including not only physical goods, but also services and ideas.. Marketing Principle #3. All . Competitors . React .  Managing . Brand-based Sustainable . Competitive Advantage. Agenda. Introduction. Brand Strategies. Brand Positioning. Brand Architecture. Brand Extensions. what the organization does and why it exists. A . product . offering’s . real value comes from its ability to deliver benefits that . enhance a customer’s situation or solve a customer’s problems.. Product, Services, and Branding Strategy. What Is a Product?. Product and Services Decisions. Services Marketing. Branding Strategy: Building Strong Brands. Topic Outline. What Is a Product?. Product. P. roduct Concept. What is a product?. Product: . anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Service: . any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Topic – The Financial Services Industry. (1.1.3) Investment Distribution Channels. RDR – What is it? What was the impact?. The . Retail Distribution Review . (RDR) came into effect in . January 2013. PRODUCT. Product. . A product . is a good/service that is developed to satisfy customer needs. This part of the marketing mix refers to the product design, function, USB, brand and lifecycle. It also includes after sale service if required.