PPT-C hapter 12: PRODUCT AND PROMOTION

Delivering More Value PRODUCT DEFINITION ITS PROBABLY MORE THAN YOU THINK Product anything a company offers to satisfy customer needs and wants including not only physical goods but also services and ideas. 201 4 V EHICLE T C HAPTER 3 M ARKET R EPORT 97 H EAVY T RUCKS C hapter 3 HEAVY TRUCKS Page Contents What Types of Trucks Are in Each Truck Class? ................................ ................ Acquire a foundational . knowledge of promotion to understand . its nature and scope. PR:001. Performance Indicator. (A.) Explain the role of promotion as a marketing function. The role of promotion is to help a business/company achieve its marketing goals. For most businesses the basics marketing goals are to sell products and make a profit. Promotion helps businesses reach their goals by communicating with potential customers. Companies rely on promotion to inform people about their products and services.. hapter 225Managing lzheimer’s disease hapter 349Planning ahead with lzheimer’s disease hapter 467 Keeping track of lzheimer’s disease eferences and Resources85Glossary of terms Referenc The Economics of Promotion. What is my Background. Education. Associated Arts Degree in Pre-Engineering. Bachelors Degree in Business & Applied Mathematics. Masters Degree in Business & Applied Statistics. and other out of home tools.. Professor Close and Professor . Dudo. Promotions. Internet. TV. Transit. Radio. Branded entertainment. Billboards. Magazines. Directories. SALES PROMOTION. Increasing the value of a product by offering an extra incentive to purchase the product. Acquire a foundational . knowledge of promotion to understand . its nature and scope. PR:001. Performance Indicator. (A.) Explain the role of promotion as a marketing function. The role of promotion is to help a business/company achieve its marketing goals. For most businesses the basics marketing goals are to sell products and make a profit. Promotion helps businesses reach their goals by communicating with potential customers. Companies rely on promotion to inform people about their products and services.. Types of media more suitable for different communications tasks. Identify and address obstacles to “getting through” to . potential customers. Identify implications of the . S. -shaped curve of advertising effectiveness for brand building. Purpose of Promotion. The purpose of promotion is to . tell customers about a company’s goods, services, images, or ideas and persuade them to buy or to form an opinion. . A company may have an outstanding product which is priced just right for the market, but if customers don’t know about the product, no sales will be made. . Promotion-. any form of communication a business . uses . to inform, persuade, or remind people about its . products. Promotional Mix-. a combination of the different types of promotion. A business decides on the . Learning Intentions. Understand the concept of marketing. Know how to explain the marketing mix and advertising. Value and be able to apply the marketing mix. 3. 3. #04AFEF. BEFORE WE BEGIN. Do this exercise individually or in pairs. Tick whether you agree or disagree with the statements. Revisit it after the unit to see if you have changed your mind about any of them.. : MARKETINGMANAGEMENT. SUBJECT CODE. : 16CCBB3. DEPARTMENT. : BBA. Author. : Mrs. R.Anitha . INTRODUCTION. Promotion is about communicating with customers in order to inform and persuade by changing people's attitudes, via a multitude of online and offline channels. Attitudes are made up of values and beliefs that influence the way people think and feel.. "promotion" . refers to the various activities and efforts undertaken to advertise, sell, and create awareness about a product, service, brand, or company. It is one of the four key elements of the marketing mix, commonly known as the "4Ps," which also include Product, Price, and Place.. in marketing refers to the set of activities that are aimed at communicating and persuading potential customers to purchase a product, service, or idea. It is one of the key elements of the marketing mix, alongside product, price, and place... The Economics of Promotion. What is my Background. Education. Associated Arts Degree in Pre-Engineering. Bachelors Degree in Business & Applied Mathematics. Masters Degree in Business & Applied Statistics.