C hapter 12: PRODUCT AND PROMOTION - PowerPoint Presentation

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Uploaded On 2018-10-30

C hapter 12: PRODUCT AND PROMOTION - PPT Presentation

Delivering More Value PRODUCT DEFINITION ITS PROBABLY MORE THAN YOU THINK Product anything a company offers to satisfy customer needs and wants including not only physical goods but also services and ideas ID: 703881

marketing product customer products product marketing products customer customers market promotional sales brand consumers business services mix brands tools

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