DCS5211L HD Day Night PT Network Camera DCS5222L HD Wireless N DayNigh PT Network Camera 1 Version 10 DLink HQ Nov 2011 2 Before Getting Started The Guideline Objective Allow OBU to understand why introduce this new model SKU ID: 359705
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Slide1
Sales guide
DCS-5211LHD Day/ Night PT Network CameraDCS-5222LHD Wireless N Day/Nigh PT Network Camera
1
Version 1.0
D-Link HQ, Nov. 2011Slide2
2
Before Getting Started – The Guideline
Objective:Allow OBU to understand why introduce this new model (SKU)A clear and solid set of points to lead for product sales/ sellingTo be equipped with knowledge on how to sell against key competitionRecommendation of associated SKUs for target segmentSuggestion for OBU by using this Sales Guide:Sense the sales opportunity See if the spec meets the past and current project demand.
Kickoff, enhance channel recruitment by this unique new model
Use this unique new model to attract channel partner to up the sales.
Forecasting from channel partner
To learn the run-rate from competitor’s model by consulting with channel partner
who currently carry and sell that competitor’s model.Slide3
3
Before Getting Started – The Model
DCS-5211L/ 5222L is positioned as key model to meet mainstream of consumer camera that involves many new initiatives:Megapixel (1280x720) resolution and full frame rate video camera.Equipped with HD +H.264 spec mix as one of major product range.Apply the Advanced web interface.One of the key attraction for channel development and project penetration thanks to its popularity and competitive pricing.Slide4
Table of Content
Product Highlight
Positioning OverviewTarget MarketSelling PointCompetition AnalysisCompetition MappingSell Against CompetitionTechnology BriefProduct Deployment Guide
4Slide5
Product Highlight
Positioning Overview Desktop PTZ
DCS- 5211L / 5222L¼” CMOSH.264, MPEG4, MJPEG720P @ 30fps (H.264)two-way audioPoE (DCS-5211L)11n , WPS (DCS-5222L)PIR, 5Meter IR, MicroSD slotRemote Controllermydlink-enabledDCS-5230¼” 1.3MP CMOS
MPEG4, MJPEG
1.3M @
10fps
(MJPEG)
two-way audio
11n, WPS, MicroSD slot
5Meter IR, PIR sensor
mydlink-enabled (DCS-5230L)
HD
Available
In Development
In Plan
Q3 / 2011
Q4 / 2011
Q1 / 2012
[
Aug
. 2011 Update ]
Q2/ 2012
5Slide6
Product Highlight
Mainstream HD H.264 PT camera.Extensive scope monitor (Motorized P/T)Security in low lux environment (ICR)
Improvement of mechanical design (Pan-Tile range)Positioning Overview
6Slide7
Product Highlight
DCS-5211L
Megapixel H.264Micro SD card local storageICRPoE (DCS-5211L)Wireless N (DCS-5222L)Indoor/ Outdoor application (with Enclosure)
Target Market
DCS-5222L
Baby room for parents 24H watching
Rest home for sons and daughters remote viewing
Security of supermarket and convenience store
Kindergarten for remote watching
Club and dance hall monitor
Plaza in building viewing
People who has a baby in house
People who has pets in house
People who has patient or the aged in house
People who does not the IT background
7Slide8
Product Highlight
Selling Point8
Triple codec (H.264, MJPEG, MPEG4).30 FPS (Full frame rate) of Megapixel (max 1280x 720)True day & night by IR-cut filter (ICR) with
5M IR
coverage
PIR
motion detection
Micro SD card
support
Send
Snapshots
and
Video
to FTP or via E-mail
UPnP
&
DDNS
support for network configure
my
dlink
portal support Supporting features
1 / 4” Megapixel progressive Scan CMOS sensorTwo-way audio supportPower over Ethernet (PoE)(DCS-5211L only) WPS support (DCS-5222L only)Wireless 802.11n connection(DCS-5222L only)3GPP mobile surveillanceIR Remote controllerEnclosure : DCS-71P (DCS-5211L) DCS-71W(DCS-5222L) IP66 , Heater, BlowerSlide9
Table of Content
Product Highlight
Positioning OverviewTarget MarketSelling PointCompetition AnalysisCompetition MappingSell Against CompetitionTechnology BriefProduct Deployment Guide
9Slide10
Technology Brief
Video ManagementH.264IR IlluminationPortalmydlink portal
Event & Recording ManagementPIRSD Card Storage
10Slide11
Video
ManagementTechnology Brief
H.264 AdvantageH.264, aka MPEG-4 Part 10, or MPEG-4 AVC (Advanced Video Coding), becomes the mainstream compression technology since 2010.Better video quality than MPEG-4 with far less bit rate (approx. 50% less, 80% less than M-JPEG).Thus, less bandwidth and less storage are required, best suit for limited bandwidth and long term storage.* M-JPEG and MPEG-4 are widely known as mainstream compression for years, and still the dominant for many video management systems nowadays, but obviously, the trend is embracing H.264 as majority for next move.
11Slide12
Video
ManagementTechnology Brief
H.264 QualityThe improved compression performance of H.264 comes at the price of greater computational cost. H.264 is more sophisticated than earlier compression methods and this means that it can take significantly more processing power to compress and decompress H.264 video. A video frame compressed at the same bit rate compared as below figures:* Picture source: Vcodex White Paper: An overview of H.264
MJPEG
(same bit rate 512k)
MPEG4
(same bit rate 512k)
H.264
(same bit rate 512k)
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Video
ManagementTechnology Brief
IR IlluminationWith IR LED Lens(850 nm, for 5 meter distance ), you can customize your surveillance application to enable low light or night vision video streamingPatent of the light leak prevention for the built-in IR LED
0 lux with IR on
0 lux without IR
13Slide14
Portal
Technology Brief
mydlink mydlink portal offers a simple and easy solution to access your camera from anywhere around the world via internet. You can remotely monitor your home over the network using a standard web browser
Enter the URL in your
browser to view your
IP camera
my
dlink
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DCS-5211L
DCS-5222LSlide15
Event & Recording Management
Technology Brief
PIR (Pyroelectric InfraRed) PIR can detects people, animals due to temperature changes, and working by sense of body’s temperatureThey detect a change in the difference between the signals and give a binary outputWhen the PIR sensor detect the change, then it will trigger the digital output or snapshot and recording
15Slide16
Event & Recording Management
Technology Brief
SD Card Storage
Image data can be stored without a network connection simply by inserting an Micro SD memory card into the camera.
Different resolution for the recording options.
User can decide to stop recording or overwrite older recordings when storage is full.
16Slide17
Table of Content
Product Highlight
Positioning OverviewTarget MarketSelling PointCompetition AnalysisCompetition MappingSell Against CompetitionTechnology BriefProduct Deployment Guide
17Slide18
Application Diagram
Product Deployment Guide
PIR sensor
Buzzer
DI
DO
DCS-5211L DCS-5222L
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