Tricia Belmonte LikeUs Communications triciabelmonte wwwfacebookcom likeuscommunications Contemplation What value does your business offer Knowing your value is the most important starting point for any marketing planning on or offline ID: 638858
Download Presentation The PPT/PDF document "TIPS & TRICKS TO HELP YOU MAKE MONEY..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
TIPS & TRICKS TO HELP YOU MAKE MONEY ONLINE!
Tricia Belmonte
LikeUs Communications
@triciabelmonte
www.facebook.com
/likeuscommunicationsSlide2
Contemplation
What value does your business offer?
Knowing your value is the most important starting point for any marketing planning – on or offlineSlide3
Planning Stage
Know your value
Know your target audience
Know your competitionKnow your purpose and objectivesKnow what you stand for
Know what you want people to do = call to actionSlide4
GOAL: Become the Authority in Your Industry
Content is key to showing what you know
It’s not enough to have great content – you also need to get it out there!Slide5
Search Engine Optimization
Also known as SEO
SEO is basically a set of processes that will affect how your website appears in natural “organic” (unpaid) search engine search results
Aim
for the top #1 spot on Google – you at least want to land on the first page!
Being at the top means continuous work, but it doesn’t need to be hard work
Always be on top of the questions people are asking in your
industry* Slide6
KEYWORDS
Keywords are the foundation of everything else you should do online. They are the starting point that let’s search engines and others know what you are about
A great place
to start: http://www.googlekeywordtool.com
/
There are many other free keyword finders. Another very useful
one is:
http://keywordtool.io
/Slide7
KEYWORDS: group exercise
Keywords are th
e foundation of SEO. They tell the search engines and customers what your site is about*
The
2 most important pages on your website are usually the home and about us pages
We will select some keywords for you to use on these pages
1. Select about 3-5 keywords to target for your website
2.
Choose
one keyword for your home and about us pages. TIP: us
e
a keyword for 2 pages MAX
. on your website.
3. Brainstorm natural questions for the
keyword*
4
. Use leftover keywords to brainstorm article/blog ideas
Also use
keywords when deciding on social media account names or what to write posts aboutSlide8
COMPETITION:
Look at the first
page of
competition on search engines for
your keyword
– note what they are talking
about
Look at the top competitors to see where links to their site are coming
from.
TIP:
listings should only be from high authority
sites
Look
at the first page of Google for ideas
of other
places you should be listed Slide9
SOCIAL MEDIA:
Before you do anything, you should know your target
audience
Ideas of things you can post about: tips and tricks, comment on industry news items, call out to your customers, share quotes or photos your customers would like, answer customer questions, announce something, do a review of some of your industry products or services
Where to find things to post: listen to your customer questions and post answers, comment on posts you found interesting, Facebook post planner, Contentgems.com, Hootsuite
Keep an eye out on what your competitors are posting – go so far as to join their email lists!Slide10
SOCIAL MEDIA:
Followers: never buy followers!
Start by following others, liking, sharing, retweeting, etc. – show others you are interested and want to participate
Follow groups, then follow everyone in the group
Think of what you want people to do/the action you want them to take – these become your calls to action
A good goal is to create content others cannot resist sharing!
Social advertising: is very targeted and relatively inexpensive for the exposure you get. Use your keywords!Slide11
SOCIAL MEDIA:
Google+ has over 500 million users and over half are very active on it. It is fantastic for recommendations, sharing, having meetings, etc.
Google+ has a number of business benefits including assisting you to come up in search results, helping people find and interact with you and measuring tools to help you grow your businessSlide12
Google
We will create Google business pages. To set up a business page you first need a Google personal account. Google accounts are used for many things including email (through Gmail), Google maps, gchat, YouTube. It is also where you set up Google
analytics
and Google webmaster tools.
We will list your business on Google maps
McMaster
Innovation Park:
http://mcmasterinnovationpark.ca
/
offers many free or sponsored services including a potential business address
Everyone pick a classmate and over lunch think of a testimonial you can leave on the other person’s Google account – no partners
!*
We will join each others accounts to make them look full
You can claim a vanity URL after 30 days and after you have 10 followers
Exercise: Let’s write out what our first post will be
*Slide13
Website Prep.
Before you build a website, you should do some planning
Name the top things potential customers should learn from your website i.e. they should know how to contact you
Write down your prospects top 10 questions and answer them throughout your website
Consider what you want customers to do on your site = CALL TO ACTION i.e. phone you, fill out a form to be on your mailing list, etc.
Add social share and social follow buttons to encourage customers to interact with you and spread your business information for youSlide14
More Tips to Rank Higher in Search Results
Your website quality is very important. This includes content, internal links, having an optimized site, etc.
Your content should answer the questions people are asking
Use internal descriptive anchor texts (ensure they do not have a pattern)
Aim for QUALITY, high authority external links. Great links to have are from media, well known charities and educational institutes!
Constantly develop contentSlide15
QUESTION TIME
?Slide16
Thank you! Let’s connect:
tricia@likeuscommunications.com
www.likeuscommunications.com
@triciabelmonte
https://www.facebook.com/likeuscommunications