PPT-Writing good copy

How to be interesting and get business Good writing Clarity Feeling Direct Consistent viewpoint Active voice Good organization Maintain the basics Good grammar Correct spelling Punctuation. PREVIEW COPY PREVIEW COPY PREVIEW COPY PREVIEW COPY PREVIEW COPY PREVIEW COPY PREVIEW COPY PREVIEW COPY PREVIEW COPY PREVIEW COPY PREVIEW COPY PREVIEW COPY PREVIEW COPY PREVIEW COPY PREVIEW COPY PREVI 5 Steps of Writing. Step #1: Planning. Sometimes called Prewriting, this is the stuff we do before writing. . Brainstorm (without rejecting ideas). Make decisions (about plot, setting, and characters). What is Sales copy?. Copywriting. is the art of coming up with smart ideas and putting them into words in order to promote/sell a product or service.. Nowadays, far too many people imagine themselves to be great copywriters, without realising that there is much more to being a professional copywriter than just being good at writing essays and articles.. The following link is for the . prezi. presentation... What if money grows on trees? . ( PMI ) . Plus . Minus . Interesting . Money is accessible. . Everyone can be rich.. People. will fight more.. News Reporting and Writing – 10. th. Edition. Criteria for Selecting Radio and Television News. 4 criteria radio and television use to select news. 1. Timeliness . . - most important news value in radio and T.V. . If you want to improve and refine the sentence and paragraph writing skills of middle grade students, then Writing Fabulous Sentences and Paragraphs is a must have. Topics covered include: - Sentences -- combining sentences, adding descriptive details, using figurative language - Single Paragraphs -- recognizing and writing main idea, topic sentence, and supportive details - Multiple Paragraphs -- organizing notes and sentences into paragraphs, writing multiple paragraphs using webs, outlines, and notetaker forms - 27 organizer forms for writing six types of paragraphs which include: how-to, narrative, compare/contrast, descriptive, persuasive and definition Teacher resource information includes: - keeping writing folders - holding student writing conferences - writing conference forms - a paragraph skills checklist Helpful instruction and plenty of practice for your child to master the basics of writingUnderstanding writing is essential for your child to write with competence and clarity. Practice Makes Perfect: Mastering Writing gives your child bite-sized explanations of this essential skill, with engaging exercises that keep her or him motivated and excited to learn. They can practice the writing skills that are challenging, polish skills they\'ve mastered, and stretch themselves to explore skills they have not yet attempted. This title features 170 activities (plus answer key) that increase in difficulty as your child proceeds through the book.This book is appropriate for a 6th grade student working above his or her grade level, or as a great review and practice for a struggling 7th or 8th grader.Your student will learn how to: Find and develop ideas for topics Create first drafts Develop sentences and use correct subject-verb agreement Revise and proofread her or his own workTopics include: Finding and Developing Ideas for Writing, Discovering Ideas, The Value of Keeping a Journal, Focusing Ideas, Developing Ideas, Organizing Ideas, Writing the Draft Sentences: The Foundation of the Draft, Building Paragraphs Using Adjectives and Adverbs, Wisely Order and Sequence, Using Strong Verbs Point of View, Revision, What Is Revision?, Plan for Revision, Revision Peer Consultants, Proofreading, Proofreading Strategies, Proofreading and Computer Screens, The Value of Proofreading Partners 180 Days of Writing is an easy-to-use resource that will teach third grade students to become efficient writers. Each two-week unit covers one writing standard centered on high-interest themes. Through daily practice that is easy to implement, students will strengthen their language and grammar skills while practicing the steps of the writing process including prewriting, drafting, revising, and editing. Helpful tools are provided to help teachers differentiate instruction and for formative assessment. These standards-based activities correlate to state standards and College and Career Readiness. 180 Days of Writing is an easy-to-use resource that will teach first grade students to become better writers. Each two-week unit covers one writing standard centered on high-interest themes. Through daily practice that is easy to implement, students will strengthen their language and grammar skills while practicing the various steps of the writing process. Helpful tools are provided to help teachers differentiate instruction and for formative assessment. These standards-based activities correlate to state standards and lay the foundation for College and Career Readiness. A well-written application essay gives students a big advantage in the admission process at many of the nation\'s best colleges. This book guides prospective college entrants through the do\'s and don\'ts of the essay writing process and offers them three easy steps for success-- Step One: Read the book\'s sample essays and pay special attention to the critiques that point out their strengths and weaknesses. Step Two: Pick a topic matters to you--one that opens a window to your personality, your passions, and your mind--a topic that tells colleges who you really are. Step Three: Let author George Ehrenhaft guide you through the process of planning your essay, writing a rough draft, and editing it to perfection This new edition analyzes both the increasingly popular Common Application essay topics and numerous supplementary essay topics required by many colleges. Included are several full-length sample essays from recent applicants, each with a critique that discusses its strengths or indicates missteps. This book offers crucial essay-writing instruction and advice for all college-bound students. One of the most stressful aspects of the college application process is the essay. Most students worry about what an admissions officer looks for in a writing sample. But that�s the wrong way to approach this vital component, says former college admissions officer Harry Bauld. At Brown and Columbia, he saw what prospective students often did wrong�and now tells you how to do it right.On Writing the College Application Essay�is his inside guide to writing a college application essay that will stand out from the pack. Baum advises you on how to avoid platitudes and find your authentic voice, gives you tools and ideas that will spark your imagination, and shows you how to approach themes with originality and panache to make even the most tired topics�the ones most students should stay away from�fresh, such as:The trip (�I had to adjust to a whole new way of life.�)My favorite things (puppy dogs, freedom, and chocolate chip cookies)The pageant contestant (�I think World Peace is the most important issue facing us today.�)The jock (�Through wrestling I have learned to set goals and to work with people.�)The autobiography (�Hello, my name is . . . �)Tales of my success (�But, finally, when I crossed the finish line . . . �)Pet death (�As I watched Buttons�s life ebb away, I came to value . . . �)Getting into the college of your dreams is tough. The competition is fierce. For more than twenty-five years, On Writing the College Application Essay has helped thousands of students improve their chances. Now, let it work for you. This new handbook takes students through the entire creative writing process. You will find plenty of practical advice, helpful exercises, lots of tips and links to useful websites in this indispensable manual for new and seasoned writers alike. Cathie Hartigan and Margaret James are highly motivated authors and creative writing tutors. Between them, they have over thirty years of successful teaching experience for Writers News Home Study Division, The London School of Journalism and Exeter College. They are readers and judges for many international writing competitions and, with Sophie Duffy, are the founders and administrators of both The Exeter Novel Prize and The Exeter Story Prize - see www.creativewritingmatters.co.uk for more information about literary competitions and services to writers. \'A very helpful guide.\' Dr Paul Vlitos - Programme Director of BA English Literature with Creative Writing. University of Surrey, Guildford, UK Writing Program Administration. Series Editors: Susan H. McLeod and Margot Soven ECOLOGIES OF WRITING PROGRAMS: PROGRAM PROFILES IN CONTEXT contributes to our understanding of writing programs as complex ecological systems. The collection includes profiles of fifteen exemplary and innovative writing programs in their fluid, dynamic, and relational contexts, highlighting the ways in which writing programs-like all discursive systems-are ecologies. By examining writing programs as they exist within the context of interrelated, emergent institutional systems that are in constant flux, this collection complements broader perspectives on the history, theory, and practices of writing program administration, shifting the focus to how research and theory within the field of rhetoric and composition get enacted in particular programs and how histories and practices are enabled and constrained by particular institutional locations, contexts, and exigencies. With a focus on the constraints and challenges of developing writing programs, ECOLOGIES OF WRITING PROGRAMS also extends important critical discussions of the working conditions of WPAs, highlighting material and managerial matters, along with the conflicting cultural and institutional issues that shape and are shaped by WPA work. The organization of each section highlights these complex and dynamic interrelationships, reflecting how writing programs are located in their institutional sites (from first-year composition to writing across the curriculum and writing in the disciplines to undergraduate majors in rhetoric and composition) how the activities of writing program administrators carve out new spaces for collaborative relationships and interactions and how WPAs reposition programs and are themselves repositioned as they explore new sites for writing program administration. A well-written application essay gives students a big advantage in the admission process at many of the nation\'s best colleges. This book guides prospective college entrants through the do\'s and don\'ts of the essay writing process and offers them three easy steps for success-- Step One: Read the book\'s sample essays and pay special attention to the critiques that point out their strengths and weaknesses. Step Two: Pick a topic matters to you--one that opens a window to your personality, your passions, and your mind--a topic that tells colleges who you really are. Step Three: Let author George Ehrenhaft guide you through the process of planning your essay, writing a rough draft, and editing it to perfection This new edition analyzes both the increasingly popular Common Application essay topics and numerous supplementary essay topics required by many colleges. Included are several full-length sample essays from recent applicants, each with a critique that discusses its strengths or indicates missteps. This book offers crucial essay-writing instruction and advice for all college-bound students.