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Y11 Media Booklet Unit 1 Section B: Y11 Media Booklet Unit 1 Section B:

Y11 Media Booklet Unit 1 Section B: - PowerPoint Presentation

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Y11 Media Booklet Unit 1 Section B: - PPT Presentation

NEWS WEBSITES Lesson Content Contenttasks Theory introduced 1 Introduction to News Websites Objective to understand the growing importance of new media Booklet task 1 comparing TV news with newspapers and news websites ID: 782846

media news task website news media website task codes booklet content conventions audience websites story visual demographics theory create

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Slide1

Y11 Media BookletUnit 1 Section B:NEWS WEBSITES

Slide2

Lesson ContentContent/tasksTheory introduced

1 - Introduction to News WebsitesObjective: to understand the growing importance of new media.

Booklet task #1 -comparing TV news with newspapers and news websites.Uses and Gratifications.

2

– Converging MediaObjective: to understand how news media converges with different platforms.Booklet task #2 - answer questions based on converging media.Convergence, News Cycle.3 – News Website Codes and ConventionsObjective: to identify conventions of news websites.Booklet task #3 – annotate blank boxes with correct news website terms.URL/domain name, homepage, masthead, house style, navigation bar, subpages, lead stories, secondary stories, headline and copy, banner advert, ‘above the fold’ content…4 – Analysing conventions of subpagesObjective: to compare the conventions of a subpage with a homepage.Booklet task #4 – to identify the 5W’s in subpage example.The 5 W’s.5 – Representation in News WebsitesObjective: to interpret how each newsbrand represents class, gender and ethnicity with their own political stance on their website.Booklet task #5 – describe how C4 News represents different groups in this lead story.Brand Identity (newsbrand), Ideology, news agenda.6 – Audience demographicsObjective: to identify who consumes which form of news media.Booklet task #6 – fill in demographics chart on news.Core terms: Demographics and target audience.High ability: psychographics, Hall’s Reception Theory and Maslow’s hierarchy of needs.7 – Designing your own webpageObjective: to create a webpage using the correct formatting conventions.Creative task – news website with Wix.com.Note: Refer to Lesson 3 Website codes. Resource: use sample stories/images provided.8 – Mid-term assessment of progressObjective: to recap learning in preparation for an assessment.Kahoot! QuizComplete bookletAssessmentRecap as much within the unit as possible.

Y11 GCSE Media Studies – TV News & News Websites

Section B – Thinking About The Media – Planning News

SPRING TERM 2 - 2018

Slide3

Topics Covered – TV NewsThis Term’s Teaching – News WebsitesHistorical context: BBC, ITV, C4, Sky News – gatekeeping, regulation (Ofcom), remit.

Converging New MediaHard News/Soft NewsBrand IdentityPSB and Commercial

News WebsitesNews Values (Galtung and

Ruge

)The 5 W’sNews types - National, global, regional, specialist, rolling newsTheories applied - Uses and Gratifications Theory, Hall’s Reception Theory Mise-en-scene, visual codes and conventions of a News ProgrammeCreating news websitesNews agenda and ideology (representation, bias)Demographics and PsychographicsComparing representations between news packages - gender, race, age, class, nationality, faith, sexuality.Tabloids and broadsheetsIntroduction to target audiences and demographics.Citizen journalism (user-generated content) – YouTube, smartphoneY11 MEDIA – NEWS UNIT

Slide4

Topic of studyI can identify and apply it in an exam responseI think

I know it but am not sure I can apply itI don’t know what this means and need to find outThe difference between public service and commercial broadcasting.

The history of the BBC, ITV, Channel 4 and Sky News.

The remit of the BBC.

Galtung and Ruge’s News Values including Visual ImperativeThe difference between hard news and soft news.News types such as national, global, specialist and rolling news.The visual codes of a news programme such as direct address and medium shot (which are part of mise-en-scene).The differing representations of ethnicity, gender and class found on each news show.The ideology/agenda of each news producer.The differing demographics between Newsround and BBC News.The difference between right and left wing.The meaning of representation.Y11 MEDIA – TV NEWS LEARNING RECAP QUESTIONNAIRE

Slide5

Terminology #1 – TV News codes and conventionsCategories

TermsNews ValuesFrequency, Threshold, Unambiguity, Proximity, Predictability, Unexpectedness, Continuity, Composition, Reference to elite nations, Reference to elite persons, Personalisation, Negativity, Visual Imperative, Consonance, Meaningfulness.

News TypesRegional, National, Global, Rolling, Specialist, Hard news/ Soft news, Public Service Broadcasting, Commercial, ‘Vox

pops’, Interview, News Package, Outside Broadcast, Human Interest Story, Anchor/Studio Newsreader, ‘

Newsbrand’.Also consider genre of broadcast: politics, economics, celebrity, sport, etc.Mise-en-sceneClose up, medium shot, long shot, establishing shot, piece to camera, direct address, graphics, voiceover, diagetic/ non-diagetic, high angle/ low angle/eye level, pan/track/zoom, cut/dissolve/montage.News representationHow is ethnicity, gender, class, faith and sexuality represented?What is the mode of address from anchors and correspondents?What is the ideology, bias and agenda of the news package?Is the broadcast ‘newsworthy and ‘in the public interest’?News audienceWho is the programme aimed at – age, gender, class, race, faith, sexuality, profession? Consider specific demographics, psychographics, target audience.Higher level theoryHall’s Reception Theory (preferred/negotiated/oppositional), Uses and Gratifications Theory (cognitive, affective, tension release, social integrative, personal integrative).

Slide6

Terminology #2 – TV News codes and conventions

CategoriesDefinitions/Terms

Converging mediaMedia convergence is defined as a form of cross-media co-operation, usually involving broadcast, print, photography and internet sites

– how does TV news converge with the internet and social media in order to create ‘New Media’?

The 5 W’sWhat is the story about? Who is the story about? (Who is involved?) Where does this take place? When has this event happened? (Is it ongoing?)Why has this taken place? (How has this happened?)News WebsitesCodes and conventions – URL (uniform resource locator), homepage, masthead, house style, navigation bar, subpages, lead stories, secondary stories, headline and copy, multimedia elements, external links, social media links, banner advert, pop up advert, white space, ‘above the fold’ content.Citizen journalismUser-generation content (prosumer) - analysis of news and information by the general public, especially by means of the Internet (YouTube, Twitter, Facebook, smartphones, forums).Language featuresEmotive Language, Hyperbole, Fact, Opinion, Statistics, Alliteration, Metaphor, Imperative, Direct address, Informal, Formal, Pun, Exclamation, Superlative, Tone. Higher level theoryMediation, Barthes Enigma Codes, Todorov’s Narrative Theory, Levi-Strauss Binary Oppositions, Propp’s Characters, Mulvey’s Male Gaze Theory, Two Step Flow Theory.

Slide7

Booklet task #1: comparing TV news with newspapers and news websites.

Does BBC News on TV have the same masthead on the website?

Name one similarity you can find between today’s BBC TV News and website headline.

Name one difference you can find between their TV and website content.

What differences in layout do you notice between today’s Guardian newspaper front page and their website homepage?What differences in content are there between today’s Daily Mail newspaper and their website homepage?6. Why do you think TV News programmes also have a webpage?7. Why do you think that newspapers also have news websites?8. What is the difference between a tabloid and a broadsheet newspaper?9. Who are the demographics for a tabloid?10. Who are the demographics for a broadsheet?1 - Introduction to News WebsitesObjective: to understand the growing importance of new media.Date:Name:

Slide8

Slide9

Converging

Media

Media convergence is defined as a form of cross-media co-operation, usually involving broadcast, print, photography and internet

sites.

How does TV news converge with the internet and social media in order to create ‘New Media’?News Websites – www.bbc.co.uk/news Social media – Twitter, Facebook, Snapchat, InstagramPhone appsYouTubeAdvertising

(Newspapers)

Slide10

Converging MediaQuestions to consider:How easy are news websites to navigate? Why do news websites place certain stories at the top?

Why are smartphone apps now used to share news?What gratifications do the audience receive from certain news websites or apps (Example 1: The Guardian, Example 2: Mail Online)?What are the codes and conventions of a news webpage?How successful are internet/app only news brands? (HuffPost, Buzzfeed, YouTube start-ups)?

How do the audience mediate content on news websites?

Slide11

Booklet task #2: Answer these questions based on converging media.

2

– Converging Media

Objective:

to understand how news media converges with different platforms.Date:Name:1. There is this new form of media known as ‘citizen journalism’ (user-generated content where the audience become prosumers of news). What platforms are a citizen journalist likely to use and have their content published on?2. Other than the TV version of BBC News, what other news platforms does the corporation use?3. What does the term convergence mean in relation to Media Studies?4. After a random attack on the Houses of Parliament, Muslim women stood in solidarity with victims of the tragedy. What platforms could this visual imperative image be found on when this was front page news?5. Name one difference between the Daily Mail newspaper and Mail Online in front page content.6. Newspapers have ‘below-the-line’ comments after news articles where users discuss and debate the article’s issues. Why is this trend growing?

Slide12

Booklet task #2: Answer these questions based on converging media.

Extension task: How does the news cycle relate to media convergence?

News Cycle

A news cycle deals with media reporting on a particular event by reporting on the issue, considering a range of viewpoints which will include the public’s point of view, reactions from worthies (experts, celebrities, elites in the AB demographic) in society and will evaluate other reports. These considerations can include a range of media platforms like e-mails, blogs, text messages, tweets and forum posts.

Slide13

News website codes and conventions

‘Above the fold’ content

‘Below the fold’ content

Graphics/illustrations

Interactive elementsMultimedia featuresFlash elementsWhite spaceContent convergenceURL/domain nameBanner advertMastheadLead storiesCopyLayout - columnsDominant imagesSecondary imagesSearch box

Slide14

3 – News Website Codes and ConventionsObjective: to identify conventions of news websites.

Booklet Task #3: Annotate website visual codes

\

\

Date:

Name:

Slide15

News website visual codes EXAMPLEANSWER

\

Navigation bar

Masthead

\Navigation bar – BBC site in generalLead story – headline, copy, subpagesSecondary leads – headings, sub-headings, copyFeature article – film review (4/5 stars)Layout – columns for secondary leads

‘Above

the fold’ content.

‘Below

the fold’ content.

Search box

Slide16

Booklet Task #3: Annotate website visual codes

\

\

\

\

Search box

Slide17

News website visual codes EXAMPLEANSWER

Masthead

URL

\

Navigation bar‘Above the fold’ content.Banner advert

White space

Lead stories – dominant images, headlines

\

Secondary leads – secondary images, subpages

Copy

‘Below

the fold’ content.

Layout – columns – topics in red, headline in black

Search box

Slide18

Website Template

Notice the use of columns, navigation bars, space for lead stories, the masthead, copy, secondary leads and images.

With a template like this, will you be able to design an original news websites whilst using all the appropriate codes and conventions?

Extension task:

draw a news website front cover design featuring masthead, headline, main image, sub-headings and a navigation bar.

Slide19

Booklet task #4: identify the 5W’s in this subpage example.

4 – Analysing conventions of subpages

Objective: to compare the conventions of a subpage with a homepage.

Date:

Name:Headline: Manchester United’s Romelu Lukaku sinks Huddersfield despite VAR (Video Assistant Referee) chaosCaption: Romelu Lukaku warmed up for Manchester United’s Champions League trip to Sevilla by putting Huddersfield to the sword in the FA Cup.Columnist/date: Paul Wilson Sat 17 Feb 2018 19.34Paul Pogba missed this game through illness, leaving Manchester United to book their place in the last eight of the FA Cup without him. Thanks to Romelu Lukaku’s 20th and 21st goals of the season they managed it comfortably enough, the striker showing the value of possessing an accomplished goalscorer when chances are few and far between. Huddersfield could have done with a similarly potent spearhead, since for all their attacking intent they came up short in front of goal. With the benefit of an early lead United could afford to be economical, letting their opponents have most of the ball then hitting them effectively on the counter. The visitors were not at their swaggering best, yet the home side ended up grateful to a VAR call at the end of the first half for helping keep the scoreline respectable.1. What is the story about? 2. Who is the story about/who is involved? 3. Where does this take place? 4. When has this event happened? Is it ongoing?5. Why has this taken place? 6. How has this happened?

Slide20

The 5 W’sA convention of news reporting is to include the 5 W’s in the first paragraph or opening sequence of a news broadcast.

What is the story about? Who is the story about/who is involved? Where does this take place? When has this event happened? Is it ongoing?

Why has this taken place? How has this happened?

EXAMPLE ANSWER

In a surprise visit, The Queen and Duke of Edinburgh (WHO) today (WHEN) visited the studio set of the TV series ‘Games of Thrones’ (WHAT) during their 3-day tour of Northern Ireland and Belfast (WHERE). They were shown around the studios by the Mayor (HOW) to see the effect that the series had on local employment and opportunities (WHY).

Slide21

Extension task:

identify

the news website codes and conventions on this subpage.

Slide22

Booklet task

#5:

describe how C4 News represents different groups in this lead story.

5

– Representation in News WebsitesObjective: to interpret how each newsbrand represents different groups with their own political stance on their website.Date:Name:1. How are the following groups represented in this news package:(a) Donald Trump and US Republicans(b) Theresa May and Conservative Party(c) Far-right group Britain First(d) Muslim people2. What are the producers’ (Channel 4 News) intentions in these representations?3. What verbal and visual codes reveal Channel 4 News’ ideology on the news package?4. Why was this considered a lead story on 29th November 2017?5. How is this news package an example of converging media?Headline: May condemns Trump for retweeting anti-Muslim videosDate: 29 November 2017News Anchor: Krishnan Guru-MurthyUS Correspondent: Kylie MorrisWebsite Correspondent: Paraic O’BrienURL: http://www.bbc.co.uk/news/world-us-canada-42166663

Extension:

what language features are used by the website correspondent which reveals the ideology of the news package?

Slide23

Brand Identity

Brand Identity consists of the visual elements of a brand.

These include the colours, the logo design and the use of font style that together identify and distinguish the news programme in the audience’s mind. Brand reputation is developed over time with distinctive features based on its credibility.

Ideology

The science of ideas.

In other words, the views, attitudes, values and belief that the producer has.

Each news outlet has a value system that they will express in representations – they can be quantified as left wing (socialist), centrist (liberal) or right wing (conservative).

Each

newsbrand

sets its own agenda (which may aim to be impartial but will show bias in their representation of news).

Active audiences are known to challenge representations whilst passive audiences are more likely to be ‘cultivated’ by propaganda.

Slide24

Language features which can reveal the producer’s intentions and ideological agenda:Emotive language – emotionally fuelled language (often expressed in adjectives)Hyperbole

– exaggeration for sensationalised effect.Facts and opinions – these can be combined to create a variety of effects.Statistics – detailed data can be persuasive in creating a point of view.Alliteration – “Amazing Arsenal” – an attention grabbing device used often on tabloids.

Metaphor and simile – comparisons can create fantastical parallels.Imperatives – command verbs can create authority. For example: “Stop!”, “Go!”

Direct address

– confronts the audience and includes them in the discussion.Informal – this can create a relaxed tone (body language, slang, composition).Formal – this tone reinforces the idea that this issue is serious and requires a professional attitude when discussed.Exclamation – this can create shock, emphasis and increase the effect of an emotional response.Pun – play on words often used by tabloids. For example: “Roomania!”Superlative – another emphatic technique which is often emotive and hyperbolic. For example: “Britain’s Best Newspaper”Tone – mood and atmosphere can be created by a variety of methods. News programmes are often formal, intense and emotive when discussing hard news stories and are lacking to be more informal for soft news items.

Slide25

Demographics

C4 NewsNewsroundSky News 24The Guardian

MetroThe SunNews Type

National

PSB?YesAge group35-70GenderMale/femaleLocationNationalClass/ occupationMiddle-to-upperInterestsPolitics/ hard newsABC1C2DEABC1C2IdeologyLiberalExtension: choose one news programme and identify the following:Booklet task #6: create a demographic profile for the following news programmes:6 – Audience demographicsObjective: to identify who consumes which form of news media.

Date:Name:

Which psychographics classification does it appeal to?

Which

reading of the programme do you receive (according to Hall’s Reception Theory

) and why?

Which needs on Maslow’s hierarchy does it appeal to?

Slide26

According to Hall, audience members adopt one of the following three positions when decoding or responding to a media text:

-

Preferred reading

– the audience understands the producer’s intended meaning to the text and responds favourably to it.- Negotiated reading – the audience accepts part of the producer’s views with a fairly positive response but has their own take on it as well.- Oppositional reading – when the audience rejects the preferred reading of the text and creates their own meaning.DemographicsA way to categorize audiences by age, gender, race and other categories.Demographics are broken into bands depending on peoples’ jobs or status (as shown in the table on the right).Demographics takes the idea of target audience to a more academic stage of analysis.Psychographics

T

he

study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research

.

Key classifications:

-

The Aspirer

– core need in life is status.

-

The Reformer

– core need in life is enlightenment.

-

The Explorer

– core need in life is discovery.

-

The Mainstream

– core need in life is security.

-

The

Succeeder

– core need in life is for control.

-

The Struggler

– core need in life is for escape.

-

The Resigned

– core need in life is to survive.

Hall’s Reception Theory

Slide27

Psychographics – Young and Rubicam’s Four Consumers Theory

Slide28

Maslow’s Hierarchy of Needs

Audiences have particular needs that media producers try to

feed. Maslow created a hierarchy of needs – producers often appeal to higher tiers, particularly for the ABC1 demographic:

Slide29

Booklet task

#7: Creative task – news website with Wix.com.

7 – Designing your own webpage

Objective:

to create a webpage using the correct formatting conventions.Date:Name:Step #1: Create a homepage for a news site aimed at a younger 15-24 year old demographic. - Devise a name for your news site. - List 3 stories that will appear. - Choose one story and explain why you have included it.Step #2: Design the homepage. Use the typical features of a website homepage. - Explain the layout. - How is brand identity established? - Explain how your webpage appeals to the target audience.

Slide30

Assessment Objectives

Summary of Assessment

Grade Boundaries

A*

= 90%A = 80%B = 70%C = 60%D = 50%E = 40%F = 30%G = 20%80 of 200 marks can be gained from the Unit 1 exam, 40 of these relate to Section B which we are studying this half term.

Slide31

Overall

grade descriptors