Jan Hester Employee Communications Consultant 2017 Digital Workplace amp Intranet Global Forum October 26 2017 Overview The Mark Overview Accessibility Key components Our Company Our Work amp Collaboration ID: 1047986
Download Presentation The PPT/PDF document "Integrating Podcasting & Multimedia ..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
1. Integrating Podcasting & Multimedia with Internal CommunicationsJan Hester, Employee Communications Consultant2017 Digital Workplace & Intranet Global ForumOctober 26, 2017
2. OverviewThe MarkOverviewAccessibility Key componentsOur CompanyOur Work & CollaborationMy Life & CareerPodcastingWhy podcast?Getting startedEstablishing a podcast networkRecording a podcastVideoWhy we shoot themWhere people can view themWhat topics they cover2
3. 3
4. The MarkOverviewLaunched in 2013, first for company since 2001 (eStream)Won a 2015 Nielsen Norman Group award for intranet designFeatures news sliders managed by corporate (for global audience) and customizable by individual business units (for local audience)AccessibilityCompany computers and VPNApps available for company devices but can’t always access videos/podcastsStill challenges with mobile access, especially for people in the field/on platformsMain sectionsOur Company: big picture, news, features, stock/commodities info, brand center, publications Our Work & Collaboration: work tools such as IT, travel, expenses; networking; knowledge-sharingMy Life & Career: HR content, including benefits, health & wellness; make medical and dental appointments; affinity networks (LGBTA, Asian, Black, Hispanic, Parents Employee Networks)4
5. The Mark: Our Company (top)5
6. The Mark (middle)6
7. The Mark (bottom)7
8. The Mark: My Work & Collaboration8
9. The Mark: My Life & Career9
10. Podcasting10
11. Why podcast?Low-cost, high-return investmentCPN total equipment cost under $5,000 for studio and mobile unitsWe’ve provided mobile units to other groups for about $850 eachWorks well on digital platformIntranet, dotcom and social mediaConnects speaker with a broad audience in an authentic wayCEO blog very popularGives voice to middle managers, SMEs and people with personal stories to shareLess intimidating to subjects than shooting videoExample: Breast cancer patient11
12. Why podcast?12
13. Why podcast?Saves time and resourcesQuick way to communicate a messageFaster than writing a story or creating a videoEasier, quicker to listen to a podcast than read a storyEmployees can listen while doing something elsePeople listenApproximately 13,000 ConocoPhillips employees worldwideAverage podcast gets 2,000 to 3,000 listensWritten stories average 1,500 to 2,000Cancer patient story got 4,000Some niche podcasts have smaller but committed following13
14. Getting startedDetermine your needs: Where are the people you want to interview?In your officeIn another building or locationAt a remote siteIdentify a studio locationMinimum requirementsLittle or no ambient soundSurface to accommodate equipment ChairsTelephone In a perfect worldDesignated studio with soundproofingConocoPhillipsIn an unoccupied but furnished office with no audible HVAC vents14
15. Getting startedPurchase equipmentMain componentsHand-held recorderMicrophonesHeadsetsSound absorbersCPN initial outlay under $5,000Studio set-up with two sound absorbersRemote recorder with micPurchase sound-editing softwareAdobe Audition CCFairly intuitive, but training helpfulGood idea to have one expert15Insert photo of studio
16. Recording a podcastTopic/subjectPerson with a story to tellIdeally someone well spoken and willing to be interviewedSpecific topic or messageTop-down messages from leadership, such as key initiatives or policiesMid-level experts who don’t normally get a lot of air time, including SMEsHuman interest, such as cancer patient or flesh-eating bacteria survivorStraight up interview or story approachStory approach requires more production time and editing, works well for human interest storiesScript or no scriptSome interviewees more comfortable with advance questions so they can prepare responsesSome prefer a more casual, conversational approachOn digital platform, consider supporting with written storyFor example, an event with photos and/or an articleLength depends on topicWe’ve done 7 to 25 minutesHuman interest stories well suited to longer podcasts, i.e., cancer patient16
17. Establishing a podcast networkDifferent channels for different topics, sources and audiencesConocoPhillips experienceOnce we did a few podcasts, it seemed as if everyone wanted their ownRemote unitsExpanded CPNWe control the logos and brandingWe do some of the editing to ensure quality17
18. Establishing a podcast networkRyan’s BlogChairman & CEO Ryan Lance speaks directly to employeesRoughly 4 times a year re company earnings, noteworthy events and crises, important newsAlmost everyone listensAudio EdgeTopics such as corporate policies, projects, new technology, HR programsCDQ: Teamwork and effective decision-makingIT Talk18
19. 19Spirit AudioAudio snippets and podcast links related to spirit MagazineExample: MontneyLife at ConocoPhillipsCorporate responsibility (philanthropy, environmental projects), human interest, employee networksWalk the TalkHealth, safety and environmentOften from the fieldHear the ‘VilleNews Bartlesville, OK, second largest office in U.S.Finance, IT, HR and research labs
20. Video20
21. VideoWhy we shoot themPeople love them, watch them and tend to retain the informationDrone footage has added a new, exciting dimensionBetween 2009 and 2015, when we started podcasting, we averaged 60 videos per yearSince launching CPN, we have reduced number to 30 to 40 per yearWhere people can view themThe MarkSpirit TV: televisions at Houston office buildings, most major office locations worldwideSome external (dotcom and social media) with corporate approvalsWhat topics they cover50 percent operations, R&D, corporate initiatives50 percent human interest: employee profiles, day in the life, employee network eventsExample: dragon boat race21
22. Video: Dragon Boat Race22