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Slide1
Country overview
slidedeckSlide2
Purpose of this document
This document contains
specific
country
factual
information
, in a
preformatted
layout
,
which you can use to copy and paste
i
nto
your PowerPoint
/
Keynote
presentations
. I
t will save you time, ensure brand consistency,
and result in a more polished and powerful end-product
.
B
e sure you are using these templates before pasting charts from this file into your presentation
.
For comments and questions please contact
Stijn Sommerijns
(
+32486894937)
Scott MacRae (+19498384222)Slide3
China Market overview
China has
1.3 billion inhabitants
, and an
online population of 564 million
242 million
Chinese now shop onlineThey spent $ 212 billion online in 2012 with a CAGR expected to be 24% up to 2018The average annual spend was $870 in 2012That accounts for 6.1% of all retail shopping in consumer goodsIn 2014 the Chinese e-commerce market is expected to outperform the US market to become the biggest in the world20% shops cross-border and this is predicted to grow to 78%The top 3 countries where they buy from are: US, Hong Kong and JapanThe 3 top categories are: Clothing & Accessories, Personal Care and Consumer ElectronicsSlide4
United States Market overview
The US has a population of
313
million inhabitants
184 million buy online
They have spent $395 billion in 2013 and are expected to reach $554 billion by 2016The annual average online spend is $ 2146The average order value is $105 The US is the first choice for international shopping. The share of cross-border purchases from the US is estimated at 45%A quarter of the sales is generated in the last two months of the year. Especially on Black Friday 40 % shops cross-border and this is predicted to grow to 62%The top 3 countries where they buy from are: China, UK and Canada
The top 3 categories are: Consumer Electronics, Clothing & Accessories and Car PartsSlide5
Russia Market overview
Russia has a population of
141 million inhabitants
30 million
buy online
They have
spent $25 billion in 2103 and are expected to reach $38 billion by 2018The annual average online spend is $883The import threshold is max $1250 or 31kg per individual per month43 % shops cross-border and this is predicted to grow to 89%The top 3 countries where they buy from are: China, US and GermanyThe top 3 categories are: Household Appliances, Clothing & Accessories and Consumer ElectronicsSlide6
Canada Market overview
Canada has a population of
35.16 million inhabitants
14.3 million
buy online
They have
spent $21.5 billion in 2013 and are expected to reach $30 billion by 2015The annual average online spend is $ 1503The average order value is $117Significant Sales Peaks occur on Black Friday, Cyber Monday and Boxing Day 54% shops cross-border and this is predicted to grow to 76%The top 3 countries where they buy from are: US, China, and UKThe top 3 categories are: Clothing & Accessories, Entertainment Items and ToysSlide7
United Kingdom Market overview
The UK has a population of
63.3 million inhabitants
39 million
buy online
The UK is the
most mature e-commerce market in Europe, generating $133 billion in 2013The annual average online spend is $3250The average order value is $14560% shops cross-border and this is predicted to grow to 77%The top 3 countries where they buy from are: US, China, and Hong KongThe top 3 categories are: Travel, Household Appliances, and ServicesSlide8
Germany Market overview
Germany has a population of
82 million inhabitants
41 million
buy online
Germany is the
largest e e-commerce market in Europe, generating $79 billion in 2013The annual average online spend is$1975By 2017, 53% of the German GDP is estimated to be generated by e-commerce49% shops cross-border and this is predicted to grow to 72% In Germany, has a relatively low online credit card penetration. Only 9% of online shoppers pays with credit card. Invoice (46%), micropayment services (29%) are very popular in Germany. The top 3 countries where they buy from are: UK, US, and ChinaThe top 3 categories are: Books, Tickets and Clothing & AccessoriesSlide9
Australia Market overview
Australia has a population of
23.6 million inhabitants
12 million
buy online
Online sales amounted to a value worth
$25 billion in 2013 and are expected to reach $47 billion by 2018The annual average online spend is $ 2083The average order value is $12074% shops cross-border and this is predicted to grow to 87%The top 3 countries where they buy from are: US, UK and Hong KongThe top 3 categories are: Entertainment Items, Consumer Electronics and Clothing & AccessoriesSlide10
France Market overview
France has a population of
64.3
million inhabitants
34 million
buy online
Online sales amounted to a value worth $63 billion in 2013The annual average online spend $1845The average order value is $105France is the 3rd biggest e-commerce market in Europe, behind the UK and Germany Home delivery is the preferred delivery method for the majority of the French (82%)41% shops cross-border.and this is predicted to grow to 65%The top 3 countries where they buy from are: US, UK and GermanyThe top 3 categories are: Travel, Services and Entertainment ItemsSlide11
The Netherlands Market overview
The Netherlands has a population of
16.8 million inhabitants
11.2 million
buy online
Online sales amounted to a value worth
$13 billion in 2013The annual average online spend $1225The average order value is $136Unlike other markets, the Dutch market is not based primarily on a number of big players and very small sites account for the half of the e-commerce landscape43% shops cross-border and this is predicted to grow to 58%The top 3 countries where they buy from are: Germany, US and UKThe top 3 categories are: Clothing & Accessories, Books and Health & Beauty ProductsSlide12
Spain Market overview
Spain has a population of
46.2 million inhabitants
15 million
buy online
Online sales amounted to a value worth
$16 billion in 2013The annual average online spend $1080Spain is the leader in Southern European e-commerce, but not as mature yet as other EU markets54% shops cross-border and this is predicted to grow to 85%The top 3 countries where they buy from are: UK, China and USThe top 3 categories are: Travel, Clothing & Accessories, Books and Entertainment ItemsSlide13
Belgium Market overview
Belgium has a population of
11.1 million inhabitants
5.9 million
buy online
Online sales amounted to a value worth
$4.7 billion in 2013The annual average online spend $806The average order value is $16570% of the Belgians prefer home delivery 53 % shops cross-borderThe top 3 countries where they buy from are: France, The Netherlands and GermanyThe top 3 categories are: Clothing & Accessories, Travel and Entertainment ItemsSlide14
Switzerland Market overview
Switzerland has a population of
8 million inhabitants
5.7 million
buy online
Online sales amounted to a value worth
$12.7 billion in 2013The annual average online spend $2233Customs duties and VAT vary according to the country and Switzerland is also not affected by the European directive on consumer rights73% shops cross-border and this is expected to grow to 83%The top 3 countries where they buy from are: Germany, France and USThe top 3 categories are: Consumer Electronics, Food & Beauty Products and ITSlide15
Austria Market overview
Austria has a population of
8.5 million inhabitants
5.2 million
buy online
Online sales amounted to a value worth
$13.6 billion in 2013The annual average online spend is $264779% shops cross-border and this is predicted to grow to 89%The top 3 countries where they buy from are: Germany, UK and USThe top 3 categories are: Consumer Electronics, Food & Beauty Products and ITSlide16
Italy Market overview
Italy has a population of
61.2 million inhabitants
12 million
buy online
Online sales amounted to a value worth
$ 13.9 billion in 2013The annual average online spend $ 1158The average order value is $11257% shops cross-border and this is predicted to grow to 88%The top 3 countries where they buy from are: UK, Germany and USAThe top 3 categories are: Clothing & Accessories, Books and Entertainment ItemsSlide17
Norway Market overview
France has a population of
5.1 million inhabitants
3.7 million
buy online
Online sales amounted to a value worth
$10 billion in 2013The annual average online spend is $ 2702It is estimated that 6.2% of the total retail of goods are bought online Online shops with a turnover exceeding $ 7.986 per year must be registered for VAT in Norway. 50% off all online orders are cross-borderThe top 3 countries where they buy from are: US, UK and SwedenThe top 3 categories are: Food & Beauty Products, Clothing & Accessories, Books and Home & GardenSlide18
Sweden Market overview
Sweden has a population of
9.6 million inhabitants
7 million
buy online
Online sales amounted to a value worth
$10.7 billion in 2013The annual average online spend $153623% of all online orders are cross-borderThe top 3 countries where they buy from are: UK, US, and GermanyThe top 3 categories are: Consumer Electronics, IT and Clothing & AccessoriesSlide19
Denmark Market overview
Denmark as a population of
5.6 million inhabitants.
3.9 million
buy online
Online sales amounted to a value worth
$10.4 billion in 2013The annual average online spend is $266631% of all online orders are cross-borderThe top 3 countries where they buy from are: UK, Sweden and GermanyThe top 3 categories are: Clothing & Accessories, Books and Entertainment ItemsSlide20
Brazil Market overview
Brazil has a population of
202 million inhabitants
32.9 million
buy online
Online sales amounted to a value worth
$23.5 billion in 2013 and are expected to reach $25.5 billion by 2017The annual average online spend $714The average order value is $14741% shops cross-border and this is predicted to grow to 84% The top 3 countries where they buy from are: US, China and Hong KongThe top 3 categories are: Clothing & Accessories, Health & Beauty Products and Consumer ElectronicsSlide21
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