PPT-Ethical Marketing for

Counsellors NZAC National Conference Auckland July 17 2015 Judi Miller and Margaret Agee Welcome Who are we and what are we doing Our hopes for today Your hopesexpectations for today K Crocket M Agee and S Cornforth Ed . Lisa . Astalos. . Chism. DNP, APRN, GNP, NCMP, . FAANP. Author of . The Doctor of Nursing Practice: . A Guidebook for Role Development and Professional Issues, Second Edition. Educating Others about the DNP. Chapter Objectives. After reading this chapter you should be able to. :. Appreciate the role of marketing communications in environmental (green) marketing and sustainability.. Recognize the principles that apply to all green . Ethical concerns can arise in the . development.  of . products/services. . Marketers are supposed to identify and satisfy needs of consumers. .. . Products offered do not always contribute to satisfying existing needs but sometimes create new needs through the promotion of materialism. It appears not to be ethical from marketers to forget the first role of marketing at the benefit of mercantilism.. ETHICS IN MARKETING. INTRODUCTION . Ethical marketing is about making marketing decisions that are morally right. The morality of the marketing decision can be seen in any part of marketing including sourcing of raw materials, staff employment and product advertising and pricing. . Patrick E. Murphy. Professor of Marketing. Mendoza College of Business. University of Notre Dame. Recent Articles on Ethical Issues. WSJ . series on “What They Know”. . “Microsoft Quashed Efforts to Boost Online Privacy”—8/2/10; “On the Web’s Cutting Edge, “Anonymity in Name Only”—8/4/10; “On the Web, Children Face Intense Tracking”—9/18/10. I. ssues. Chapter three. Emerging business ethics issues. Recognizing an ethical issue. Ethical issues and dilemmas in business. The challenge of determining an ethical issue in business . Ethical issues and dilemmas in business. Ninth Edition. Chapter 2. Global. , Ethical . and Sustainable Marketing. Copyright © 2018, 2016, 2012 Pearson Education, Inc. All Rights Reserved. .. Learning Objectives . (1 of 2). 2.1. Understand . What does it take for a firm to be considered socially responsible?. How should a firm make ethically responsible decision?. How can ethics and social responsibility be integrated into a firm’s marketing strategy?. Learning Objectives . (1 of 2). Learning Objective 4.1 . Define conscious marketing.. Learning Objective 4.2 . Describe what constitutes marketing’s greater purpose.. Learning Objective 4.3. Differentiate between conscious marketing and corporate social responsibility.. Helen Gülgün BÜKÜLMEZ, Esq.. ECEROI.com. . National Speaker on Attorney Marketing. Adjunct Faculty, Chase College of Law (Marketing for Lawyers & Legal Project Management). Attorney at Law (Immigration, Personal Injury) * Hiking Lawyers. Anna Simons. Jan Latko. José Hugo Valiente. Margot Gutscoven. Raymond Quinn. Table of content. Introduction. Suno. State of the Art. Project Management. Marketing Plan. Eco-Efficiency Measures for Sustainability. Second edition. Elizabeth Parsons, Pauline . Maclaran. and. Andreas . Chatzidakis. 1. Introduction: How has marketing changed?. A focus on markets, what they are and how they are constituted or shaped.. MODULE 4. Ethical Food Entrepreneurship (EFE) Programme. 01. Be aware of Health & Eco Claims. Ethical enterprise growth and success require a holistic approach that integrates ethical values into all aspects of business operations. We will focus on the topics listed here & a. Chapter 10. Ethical Debates in Marketing. Marketing Ethics : definitions. “standards of conduct and moral judgement applied to marketing practice”. “. the systematic study of how moral standards are applied to .