PPT-Chapter 4 Conscious Marketing, Corporate Social Responsibility, and Ethics

Learning Objectives 1 of 2 Learning Objective 41 Define conscious marketing Learning Objective 42 Describe what constitutes marketings greater purpose Learning Objective 43 Differentiate between conscious marketing and corporate social responsibility. Cengage. Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. . Business Ethics and Social Responsibility:. Doing Well By Doing Good. CHAPTER . 3. Ethics and Social Responsibility. Meaning of Business Ethics. Ethics is the study of moral obligation, or separating right from wrong.. Ethics converts values into action. . Unethical acts can be legal or illegal. . Overdone or underdone. Corporate social responsibility (CSR), as the expression implies, is responsibility of business to society. . What . is it that the business is responsible for?. . It is responsible for the welfare of the shareholders and the stakeholders, the former being the investors who have entrusted their money to the company for proper use so that it makes profits, and the latter consist of the workers, consumers, society in general, and the environment. . Social Responsibility. Business Ethics. Ethics. are rules that help us tell the difference between right and wrong. They encourage us to do the right thing.. What is Ethical . Behaviour. ?. Ethical . DEFINITIONS OF CSR. It is a set of obligations to pursue those policies, to make those decisions, or to follow those lines of action which are desirable in terms of the objectives and values of our society. chapter one . The Importance of Business . E. thics . The Importance of Business Ethics . M. ain . E. lements . Business ethics defined. Why study business ethics?. The development of business ethics . Fani. . Dimopoulou. . Thomas . Kandrikal. Surya . Saha. . Ji. . Shen. Ivaylo. . Stoykov. . Miia. . Zhang . Team A4 – Leadership & Excellence / MBE. July 2012. Introduction. Corporate Social Responsibility. Corporate Social Responsibility. Objectives. Objectives . Understanding the basics and fundamental principles of . Corporate Social Responsibility (CSR). Managing Key Components of Corporate Social Responsibility (CSR). Introductions. 1. Noble’s CSR Program . & Needs. 4. Noble & CyberGrants Collaborate. 1. Planning & Implementation. 1. Benefits to Noble. 1: . Customer-Driven Strategic . Marketing. 2: . Planning, Implementing, and Evaluating Marketing . Strategies. 3:. The Marketing Environment, Social Responsibility, and Ethics. Chapter 3. The . Marketing Environment, Social Responsibility, and Ethics. Corporate Social Responsibility (CSR. ). CSR policy would function as a built-in self regulating mechanism whereby business would monitor and insure its support to law, ethical standards, and international norms.. 43 EVALUATI ON OF KEGA PROJECT NO. 037STU - 4/2012: IMPLEMENTATION OF THE SUBJECT OF “SUSTAINABLE CORPORATE SOCIAL RESPONSIBILITY” INTO THE STUDY PROGRAMME OF INDUSTRIAL MANAGEMENT IN THE 1This thesis critically examines the role of public relations PR in corporate social responsibility CSR1practice in Malaysia This chapter explains the projects significance the scope of the research t Social Responsibility. 2. Introduction. In this chapter, we’ll look at ethics and social responsibility—. what they mean . how they apply to environmental issues and to a firm’s relationships with .