PPT-Managing Your Online Brand

sueellson sueellsoncom Monday 20 th July 2015 730pm 900pm Performing Arts Centre Camberwell Grammar School Mont Albert Road Canterbury Victoria Australia Sue Ellson BBus AIMM MAHRI . Lead Generation that . Complements . Your Offline Efforts . Richard Reider, Program . Manager. , . American Red Cross. Rachael . Strang, Account Executive, BKV. Today’s Agenda. Importance of online channels. Name : Notes : Keywords : …a brand is your company’s face to the world. How it is perceived, and what people say about you is what measures the success of your brand Building Your Online A product has….. Core customer value. Benefits. Associated Services (. augmented. product). Financing. Warranty. Support. What is a Product?. Tangible good. Idea. Service. Person. Types of Consumer Products. Best practice Radio creative. Exploit CONSISTENT AUDIO brand cues. Source: Turning Art into Science/radioGAUGE. Measure = % difference in usage in most effective ads vs least effective. Use MUSIC CONSISTENTLY. Patrick Fulton & Sara Nodine. Warren D. Allen Music Library. General Online Etiquette. Permanence of online actions. Judged by the company you keep. Treat others as you wish to be treated. Grammar and spelling count here too!. ANNIE ALLISON. annie.allison@bracewell.com. 1.206.204.6228. It’s all online!. 3.2 Billion . social media users worldwide. #1 Facebook. #2 YouTube. #3 WhatsApp. #4 FB Messenger. Facebook. : 973,000 logins. Casey watts . Year 1. Digital Media Journalism . Visual communication. Ecommerce means selling products and business online. . . It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. . Tips and Tricks to Managing Your. Virtual Portfolio. Presented by: Monica Powell, PhD, . Senior Associate . Dean. (Inspired by . http://www.slideshare.net/caturpw/an-online-personal-branding-strategy-through-social-media). On-Line Personal Branding Tips and Tricks to Managing Your Virtual Portfolio Presented by: Monica Powell, PhD, Senior Associate Dean (Inspired by http://www.slideshare.net/caturpw/an-online-personal-branding-strategy-through-social-media) Wiser Market offers proactive online brand protection services worldwide. Whether you wish to fight counterfeiting, protect your domain name, prevent trademark, copyright and brand infringements or combat gray market selling and knockoffs, Wiser Market is your partner in countering online threats and protecting your brand’s revenue, profitability, reputation, customer service and brand trust. We defend your brand so you can grow your business. Visit us at https://www.wisermarket.com/ Wiser Market offers proactive online brand protection services worldwide. Whether you wish to fight counterfeiting, protect your domain name, prevent trademark, copyright and brand infringements or combat gray market selling and knockoffs, Wiser Market is your partner in countering online threats and protecting your brand\'s revenue, profitability, reputation, customer service and brand trust. We defend your brand so you can grow your business. Visit us at https://www.wisermarket.com/ Wiser Market offers proactive online brand protection services worldwide. Whether you wish to fight counterfeiting, protect your domain name, prevent trademark, copyright and brand infringements or combat gray market selling and knockoffs, Wiser Market is your partner in countering online threats and protecting your brand’s revenue, profitability, reputation, customer service and brand trust. We defend your brand so you can grow your business. Visit us at https://www.wisermarket.com/ Wiser Market offers proactive online brand protection services worldwide. Whether you wish to fight counterfeiting, protect your domain name, prevent trademark, copyright and brand infringements or combat gray market selling and knockoffs, Wiser Market is your partner in countering online threats and protecting your brand’s revenue, profitability, reputation, customer service and brand trust. We defend your brand so you can grow your business. Visit us at https://www.wisermarket.com/ Xinyi Wang. , François Colbert. Carmelle. and . Rémi. . Marcoux. Chair in Arts Management. Department of . Marketing. . HEC . Montreal, . Montreal, . Canada. 6. th. . International . Consumer Brand Relationship Conference.