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Strategies in Sustainability: How It Could Relate to Prejud Strategies in Sustainability: How It Could Relate to Prejud

Strategies in Sustainability: How It Could Relate to Prejud - PowerPoint Presentation

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Uploaded On 2017-04-12

Strategies in Sustainability: How It Could Relate to Prejud - PPT Presentation

Abby Wehrhahn Social Norms Injunctive social norms Descriptive social norms Social Norm definitions amp examples Injunctive what are appropriate and inappropriate behaviors Example recycling is good littering is bad ID: 536628

incentives prejudice incentive social prejudice incentives social incentive control amp reduction brochure lowers norms money 2011 legault intrinsic 2013

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Presentation Transcript

Slide1

Strategies in Sustainability: How It Could Relate to Prejudice Reduction

Abby Wehrhahn Slide2

Social Norms

Injunctive social norms

Descriptive social normsSlide3

Social Norm definitions & examples

Injunctive: what are appropriate and inappropriate behaviors

Example: recycling is good, littering is bad

Descriptive: what others most commonly do; what behaviors are normal to the majority (depends on what others around you do)

Example: see lots of litter on the ground, perception is that littering is common

McKenzie-Mohr, 2013Slide4

Incentives

Incentive

DisincentiveSlide5

Incentives definitions & examples

Incentive: reward to encourage positive behavior

Example: get money reward for re-useable bags

Disincentive: punishment to discourage negative behavior

Example: get charged for each plastic bag used

McKenzie-Mohr, 2013Slide6

Focus: Incentives in Prejudice Reduction?Slide7

2002

Devine et al.: high internal/low external lowers implicit race bias

2011

Legault et al.: intrinsic motivation lowers prejudice, extrinsic motivation heightens prejudice

2013

Ma-Kellams &Blascovich: money as incentive lowers empathic accuracy

2014

Waytz et al.: money as incentive reduces bias against political parties

2014

Cerasoli et al.: meta-analysis, incentives good for intrinsic motives &performance when indirectSlide8

Legault et al. 2011

Study 1

Autonomy anti-prejudice brochure

Ex. emphasized choice and explained importance of prejudice reduction

Societal control anti-prejudice brochure

Ex. urged to combat prejudice and comply with non-prejudiced social

norms

No brochure controlSlide9

Legault et al. 2011

Study 2

Priming of autonomy to reduce prejudice

Ex. I value diversity. It’s fun to meet people from other cultures. I think that issues of diversity are interesting.

Priming of societal control to reduce prejudice

Ex. It is socially unacceptable to discriminate based on cultural background. Prejudiced people are not well liked.

No priming controlSlide10

Conclusion

-Literature on incentives paints unclear picture

-Intrinsic motivations should be focus over extrinsic motivations in prejudice reduction

-Incentives may not be the best next step… how could we use indirect incentives in prejudice reduction?