Abby Wehrhahn Social Norms Injunctive social norms Descriptive social norms Social Norm definitions amp examples Injunctive what are appropriate and inappropriate behaviors Example recycling is good littering is bad ID: 536628
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Slide1
Strategies in Sustainability: How It Could Relate to Prejudice Reduction
Abby Wehrhahn Slide2
Social Norms
Injunctive social norms
Descriptive social normsSlide3
Social Norm definitions & examples
Injunctive: what are appropriate and inappropriate behaviors
Example: recycling is good, littering is bad
Descriptive: what others most commonly do; what behaviors are normal to the majority (depends on what others around you do)
Example: see lots of litter on the ground, perception is that littering is common
McKenzie-Mohr, 2013Slide4
Incentives
Incentive
DisincentiveSlide5
Incentives definitions & examples
Incentive: reward to encourage positive behavior
Example: get money reward for re-useable bags
Disincentive: punishment to discourage negative behavior
Example: get charged for each plastic bag used
McKenzie-Mohr, 2013Slide6
Focus: Incentives in Prejudice Reduction?Slide7
2002
Devine et al.: high internal/low external lowers implicit race bias
2011
Legault et al.: intrinsic motivation lowers prejudice, extrinsic motivation heightens prejudice
2013
Ma-Kellams &Blascovich: money as incentive lowers empathic accuracy
2014
Waytz et al.: money as incentive reduces bias against political parties
2014
Cerasoli et al.: meta-analysis, incentives good for intrinsic motives &performance when indirectSlide8
Legault et al. 2011
Study 1
Autonomy anti-prejudice brochure
Ex. emphasized choice and explained importance of prejudice reduction
Societal control anti-prejudice brochure
Ex. urged to combat prejudice and comply with non-prejudiced social
norms
No brochure controlSlide9
Legault et al. 2011
Study 2
Priming of autonomy to reduce prejudice
Ex. I value diversity. It’s fun to meet people from other cultures. I think that issues of diversity are interesting.
Priming of societal control to reduce prejudice
Ex. It is socially unacceptable to discriminate based on cultural background. Prejudiced people are not well liked.
No priming controlSlide10
Conclusion
-Literature on incentives paints unclear picture
-Intrinsic motivations should be focus over extrinsic motivations in prejudice reduction
-Incentives may not be the best next step… how could we use indirect incentives in prejudice reduction?