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A Farmer’s Perspective A Farmer’s Perspective

A Farmer’s Perspective - PowerPoint Presentation

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A Farmer’s Perspective - PPT Presentation

A Farmers Perspective On Agricultural Data AgGateway Annual Meeting San Diego CA November 2017 Our Farm 147 miles EW 77 miles NS Our Farm Dryland Corn Wheat Soybeans Cotton Canola ID: 769249

business data farm amp data business amp farm maps field analysis reports management crop gis farmer system boundaries annual

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A Farmer’s Perspective On Agricultural Data AgGateway Annual Meeting San Diego, CA November 2017

Our Farm 14.7 miles E-W 7.7 miles N-S

Our Farm Dryland Corn, Wheat, Soybeans, Cotton …Canola, Sesame, Peanuts & Sorghum28 Different FSA Farms, 112 Fields, 2 to 3 crops in a FieldOwned & Rented, Cash & ShareCame to precision ag from a recordkeeping perspectiveNo Precision Ag Consultant Available

Farming is a Business The Dream: All the technology, all the “data” available today, could be harnessed & organized to help a farmer make better, more informed, business decisions.

Farm Data Explosion All kinds of ways to do things better…

But…machine data is NOT always accurate… Field Has: 79.53 acres Planter Says: 81.51 corn acres plantedGIS Map Says: 75.35 acres planted – 92% Certification Maps to FSA:Show all crops in a field Show turn row or unplanted wet areas

Goal: Farm Management Data That Feeds an Integrated Farm ERP System Enterprise Resource Planning: “Integrated management of core business processes, often in real-time and mediated by software and technology. These business activities can include: product planning and purchase, production planning, manufacturing, marketing and sales, materials management, inventory management, shipping and payment, finance.

What Kind of Spatial Data Do Farmers Need To Manage? “Permanent” Spatial Data Property Ownership Boundaries Physical Field BoundariesFSA Field Boundaries NRCS Contract AreasLease BoundariesSoil MapsVERIS MapsElevation MapsPivotsTile Drainage MapsAnnual Spatial DataSoil Test Zones & Analysis ResultsPlanting Maps Crop Boundaries Variety Boundaries A-B LinesAs Applied Application DataSensor Data – Moisture Probes, Greenseeker, Drone Imagery, Yield DataAgGateway work recognizes this complication, SPADE process, ADAPT model, PAIL

What Kinds of Business, Tabular Data Do Farmers Need to Manage? Permanent Business Data Lease Terms Landlord Information Vendor DataNRCS ContractsEPA Registration Information on InputsAnnual Business DataInput Purchases from multiple vendors – price & volumeMultiple Sales & Delivery ContractsHarvest RecordsTruckloads from the fieldOn farm storage inventoryDeliveries against contractsSeed cotton weights>ginned weights & gradesQuality/Grade Premiums and Discounts Didn’t get to the meetings, but presume Crop Protection Council, Crop Nutrition Council, Seed Council are working on ways to standardize file types, naming conventions, attach relevant registration data, work on traceability

Annual Business Data Input Purchases – (seed, fertilizer, crop protection chemistry) Irrigation Events Harvest & Storage Records (truckloads, modules)Sales & Deliveries (truckloads, bales)Annual GIS DataSoil Test ResultsAB LinesPlanting Maps – Varieties Crop BoundariesMachine Generated Application MapsSensor MapsYield Maps Annual GIS From 3 rd PartiesFertilizer Spreading Aerial Applications Weather Moisture Sensors Analysis & Decision Software Permanent GIS Data Property Boundaries Field Boundaries Lease Boundaries Soil Maps NRCS Maps VERIS Maps Permanent Business Data Lease Terms Vendor Data NRCS Contracts Reports: Tabular and GIS Certification Maps and Fields List Share Rent Landlord Summaries CSP Reports Business Analysis by: crop, field, farm, variety, practice Crop Insurance Yield Reports >>>>endless list of needs Prescriptions: Multiple Formats Soil Test Maps Variable Rate – Farm Applications Irrigation Schedules & VR Maps Variable Rate -Custom Applicator Ideal Farmer Data Universe

The Splintered Reality of Data Today – Who is REALLY designing for the farmer? Annual Business Data Annual Farm Generated GIS Data Farm Based Computer Software Permanent GIS Data Permanent Business Data Fleet Monitoring & Management Ownership? Ownership ? REPORTS: Tabular and GIS, Current and Historical Farm/Field Lists, Work Orders, Budgets, Maps Agronomic Analysis Business Analysis Reports, Lender Information Landlord Reports & Share Rent Calculations UDSA/EPA R eporting Supply Chain & Marketing Verification E ndless list of Needs… Prescriptions: Multiple Formats 3 rd Party Services Data Weather Data Satellite Data ? NDVI Flight Data ? Drone Data Water table Grain Inventory & Flow Annual Custom Applicators GIS Data Cloud Service Single Use App Ownership ? ?

Use Cases…Pain Points Share Rent Calculations… Some products shared, some not - As Applied records, especially with variable rate applications, best way to bill for product use on a given farm.Need to apply weighted average price, for inputs and crop sales to calculate rent accuratelySeed cost, when herbicide technology is embedded…Product Use Reconciliation - Purchases of the same product occur multiple times at multiple prices, so a business record of inventory is known. Application records and manual records combine for use estimation totals. Totals never match…need to be able to go back and adjust use records…see share rent above….

Use Cases…Pain Points USDA Reporting Reporting requirements and boundaries don’t match how we farm or keep records… Crop Certification fields vs. the way they are farmedCrop Insurance CPU? Whatever those areLoan Applications for dried, comingled, stored grain from a share rent farm.Machine Data that is incorrect and needs editing before permanent storage - WARNING to those of you collecting farmer data Example of planting data acres not being accurate early in the talkSet up is off, year, width, cropInput was not recorded correctly by operator,

Use Cases…Pain Points Work Order System – Useful in a command and control environment. Not helpful in a management system where employees have autonomy to make decisions and respond to changing conditions or with custom applicators who are not using your system. Know it helps in creating “identifiers”. Creating a work order is often adding a step, not saving one, in a system that is used for recordkeeping and financial analysis. In a good recordkeeping system, LOTS of things that need to be tracked need to be entered manually, per acre fees, aerial application events. LACK OF USEFUL REPORTS!!!! – also available on paper, please…Farm/Field Lists, variety location maps, budgets, mapsAgronomic Analysis Business Analysis Reports, Lender InformationLandlord Reports & Share Rent CalculationsUDSA/EPA Reporting Supply Chain & Marketing Verification

Use Case…Pain Points Cotton Harvest Data Cotton is harvested and temporarily stored in a form that is not marketable. Harvest tracking systems designed for grain would capture this data as a grain cart or truckload from the field. It must be processed at a gin to be sold. Continuous flow processing, temporary storage groups are comingled, like grain in a bin but…Looses 60%+ of it’s weight in the process, Produces two income streams – lint and seedCost of processing and warehousing must be calculated Packaged in lumps of varying weights, called bales for sale. Each bale has a unique, USDA assigned, permanent bale identifier. Priced by the pound. Multiple grades for quality are assigned to each bale, HUGE files of numerical data, impossible to manually enter, affect price significantly, Need to trace agronomic practices that may affect quality to the end to learn make good decisions on profitability.

To really bring value to the Farmer, data must be reviewable, actionable, easily sorted, archived and retrieved for many years Is this image, this spatial data available in a way where I can: View it whenever I want, now and years from now…stored in a retrievable way for years to come. Layer it with other spatial data from the same area and try to see correlationsGet location AND volume information from as-applied files for recordkeeping/accounting/billing.View it in the background and use it to generate VR prescriptions Is this machine generated data:Editable to remove operator error, correct bad information on products or tank mixCan I identify data and extract from certain fields that I want to share with a 3rd party for additional analysis. Is this invoice available electronically, can it feed into my accounting systemCan price & grade information from an elevator or gin be attached to production data? Can my accounting system talk to my field records, populating price and purchase volume information?

AgGateway ! The data capture technology available today creates opportunity for more informed business analysis and decisionsFor software that combines the tools, via modules, into one integrated package for farm decision making.Farm organizations will be proactive, powerful advocates for farmers as the rules of data privacy are debated and written. An economic model will evolve to support a robust network of objective, 3rd party software companies and advisors helping farmers use the technology in THEIR best interest. Data ownership: W ho captures the value and how is it used… Where and how long is it stored and who has access Non Alignment of Interest - Input Providers as Advisors The lack of well funded, robust, public research and extension to test and rate claims of efficacy. Relevance of aggregated data applying to very local circumstances Retail supply chain demands for impractical practices Hope & Excitement Concerns Frustrations Farmer complacency/lack of awareness of the power and value of these tools as a business decision aid Farmer unwillingness to pay for independent, non supplier tied advice Multiple s pecial purpose applications and lack of standardization an transferability of data. Lack of focus on business decision making tools (except selling seed and fertilizer) and crops outside of the corn and soybean belt

Farming is a Business The Dream: All the technology, all the “data” available today, could be harnessed & organized to help a farmer make better, more informed, business decisions.

Goal: Farm Data That Feeds an Integrated Farm ERP System “Integrated management of core business processes, often in real-time and mediated by software and technology. These business activities can include: product planning and purchase, production planning, manufacturing, marketing and sales, materials management, inventory management, shipping and payment, finance.