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Chapter 13 Chapter 13

Chapter 13 - PowerPoint Presentation

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Uploaded On 2016-04-08

Chapter 13 - PPT Presentation

Decision Making II Alternative Evaluation and Choice Learning Outcomes Understand the difference between evaluative criteria and determinant criteria Comprehend how value affects the evaluation of ID: 276903

attributes criteria evaluation alternative criteria attributes alternative evaluation product consumer choice evaluative rules attribute noncompensatory based determinant selection performance

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