and the Community H ealth Worker What is Outreach Why is it important Outreach is an effort by individuals in an organization or group to connect its ideas or practices to the efforts of other organizations groups specific audiences or the general public Unlike marketing outreach doe ID: 180011
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Community Outreachand the Community Health WorkerSlide2
What is Outreach?
Why is it important?
Outreach
is an effort by individuals in an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public. Unlike marketing, outreach does not inherently revolve around a product or strategies to increase market share. Typically non-profits, civic groups, and churches engage in outreach.
Outreach often takes on an educational component (i.e., the dissemination of ideas), but it is increasingly common for organizations to conceive of their outreach strategy as a two-way street in which outreach is framed as engagement rather than solely dissemination or education.
Outreach strategies are linked to the organization's mission, and define targets, goals, and milestones. – Wikipedia Slide3
Outreach Workers are often . . . Hired because they represent or reflect the community that is being targeted by the agency,
Are often times undervalued and under-resourced by their agencies,
Not formally trained because it is assumed that because they are part of the community that they will automatically know how to connect with their peers.
*Outreach is a skill that is developed and despite popular opinion, you don’t have to be of a community to work effectively with a community.Slide4
Outreach MethodsStreet Outreach
Door to Door
Home Visits
Group Presentations
Health Fairs and Community Events
Community/Business Drop-Offs
Drop-in Centers
MediaOthers?Slide5
Individual
“Meeting People Where They Are…”
Health
Social Service
Time
Habits
Place (urban, rural)
Language
Culture
Emotional
Needs
Social Needs/
Practices
Life Skills
COEC: Outreach Education I
Spiritual NeedsSlide6
Keys to Success
We know that Outreach is similar to advertising in that the more the people
that you target
see themselves reflected in your
strategy,
the more likely they are to respond to your health message
.
This is why we see Black people in McDonald’s commercials and burly men or sexy women in car commercials etc.Slide7
Challenge!You’ve been asked to conduct outreach to a huge and diverse population (like Latinos living
in specific
neighborhoods, high risk youth, GLBT communities, Blacks at risk for diabetes etc). How do you do create a message and strategy that speaks to EVERYONE effectively?
Answer:
YOU DON’T!!!!Slide8
Narrow your TargetsWe narrow our targets because we recognize the diversity of the populations with whom we work.
If we tried to create a message that spoke to everyone, we would reach no one.
We narrow, understanding that we won’t leave people out, but will create specific strategies for each sub-group in hopes of maximizing efficacy.Slide9
Possible Categories for Narrowing Targets
Gender
Neighborhood
**Age
Race/Ethnicity
Family Structure
Income
Health Issue
Activities/Likes/Interests
Subcultures of the larger group
Situational
Immigration Status
Status among their Peers (Opinion Leaders)
Past or Current Experience with a health issue (Sexual Abuse Survivors)Behavior-based (sexually active youth)What Else????
*Be careful not to narrow so much that there are
only 3 people in your pool.Slide10
Narrowing By AgeMany programs make a huge mistake by keeping the age range too wide
.
The younger the individuals you’re targeting, the closer the age range should be when thinking about your outreach strategy. The older the people you’re targeting, the wider the range can be. Slide11
Elements of Effective Outreach Strategies
WHO
*AGE
*
Cultural Background
Gender
Language
Socio-EconomicsSlide12
Elements of Effective Outreach Strategies
WHAT
Health Issue
***
Health Message
Outcomes
Goals
ObjectivesSlide13
Elements of Effective Outreach Strategies
HOW
Method
Time, Place, Setting
Message
(What Form)Slide14
Effective Health Messages Should Be . . .
Clear
Concise
Not sacrifice clarity for flash or gimmick
Should explicitly say what you want folks to do
Should be presented in more than one form (spoken and written) and should be repeated as much as possible without being obnoxious