and the Sectors amp Products of Walder Wyss I Analysis of the Current Corporate Design II The Visual Potential III Structure of Sectors amp Products IV Development of Design V Visual Design ID: 719466
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Slide1
Development of the New Corporate Design
(and the Sectors & Products) of Walder WyssSlide2
I Analysis of the Current Corporate Design
II The Visual Potential
III Structure of Sectors & Products
IV Development of Design
V Visual Design Slide3
April 2008
I.
Analysis of the Current Corporate DesignSlide4
I.
Analysis of the Current Corporate Design
Word brand:
simple
distinct
classiceasy to usenot formally balanced
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4Slide5
I.
Analysis of the Current Corporate Design
29/03/11
5
Colours:
unambiguous
confident
soberlacking emotionSlide6
I.
Analysis of the Current Corporate Design
29/03/11
6
Font and
font aesthetics:
classic
functionalvery commonSlide7
I.
Analysis of the Current Corporate Design
29/03/11
7
Pictures:
clear visual language
because of very few
varietiesconsistent with design
elements
businesslike
sophisticated
monotoneSlide8
I.
Analysis of the Current Corporate Design
29/03/11
8
Information:
generous
clearly arranged
good balance between information and white space
positioning or size of the different
components not maintained
throughout
Slide9
June 2008
II.
The Visual PotentialSlide10
II.
The Visual Potential
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10
Environment:
Significance for ww&p:
In which environment must our
business presence be judged?Slide11
Environment:
An extremely interesting field remains
untapped: innovation and classicism
do not have
to contradict each other,
but rather seem to epitomise the highest level of standards. II. The Visual PotentialNational Comparison
29/03/11
11Slide12
Environment:
A similar pattern as with the
national comparison: only the area
of uninspiredness is more sparsely
occupied
in contrast to the Swiss
comparison. Evidently, the sensitivityof the big law firms is overall somewhatgreater.II. The Visual PotentialInternational Comparison
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12Slide13
II.
The Visual Potential
Colour
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13
What happens if the brand of Walder Wyss & Partners is not blue? What does blue mean for the legal sector?
Slide14
II.
The Visual Potential
Colour Analysis
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14
Colour:
It is clear that black and blue
are the most common colours,
whereas yellow, for example, but also
green lead a wallflower existence. Slide15
II.
The Visual Potential
Typology
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15
The majority of law firms
relies on titling letters,
thus capital letters exclusively.
Small caps font, a
form of spelling
typical for the legal sector, is therefore
relatively well represented.
Surprisingly enough, the use of capital
and lowercase letters and the use of
lowercase letters
only
are rather rare.Slide16
II.
The Visual Potential
Typology
29/03/11
16
Capital and lowercase letters:
Capital letters:
Lowercase letters:
Small caps
:Slide17
2008/2009
III.
Structure of
Sectors & ProductsSlide18
III.
Old Structure
Old: Business Groups
Banking & Finance (BAFI)
Intellectual Property & Information Technology (IPIT)
Corporate & Commercial (CoCo)Litigation & Arbitration (LIAR)Tax (Tax)Notary Services (Berne)
29/03/11
18Slide19
III.
Structure
New: Sectors
Energy & Infrastructure
Financial Services
Healthcare & Life ScienceIndustry & CommerceReal EstateInformation Technology & TelecommunicationsArt, Entertainment & SportsMedia & Communications
Private Clients
29/03/11
19Slide20
III.
Structure
New: Products
Employment Law
Corporate Finance & Capital Markets
Data ProtectionFinancial ProductsCommercial and Company LawIntellectual Property Law & Technology TransferMergers & Acquisitions
29/03/11
20
Public Procurement
Outsourcing
Private Equity & Venture Capital
Litigation
Insolvency & Restructuring
Arbitration
Tax
Trade & Distribution
Antitrust & Competition
LawSlide21
September 2009
IV.
Development of DesignSlide22
IV.
Development of Design
Colour
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22
Colours:
We intend to add a
complementary contrasting
colour to our company
colour. This measure will
make our business presence
richer, more complex, and
more emotional.Slide23
IV.
Development of Design
Brand
29/03/11
23
Branding order:
Brand with profession description
BrandSlide24
IV.
Development of Design
Proposal 1: The Timeless Design
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24Slide25
IV.
Development of Design
Proposal 2: The Distinguished Design
29/03/11
25Slide26
IV.
Development of Design
Proposal 3: The Pragmatic Design
29/03/11
26Slide27
IV.
Development of Design
Proposal 4: The Avant-Garde Design
29/03/11
27Slide28
September 2009
V.
Visual DesignSlide29
V.
Visual Design
Word Brand
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29Slide30
V.
Visual Design
Business Stationery
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30Slide31
V.
Visual Design
Image Brochures and Brochures of Services
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31Slide32
V. Visual Design
Website
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32Slide33
Timeline
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33
Analysis: The Visual Potential
Analysis of the Current Corporate Design
Development of the New Structure: Sectors & Products
April 2008
June
2008
2008/2009
September 2009
17
January
2011
Development of Design
Going Public
2010
Preparation and Realisation:
(Shooting of Portraits)Slide34
Do‘s & Don'ts
Keep project management inhouse
Grafical and technical concept from only one agency
Duration: plan for substantial time reserves (implementation takes much longer than expected)
Budget: plan for enough reserves (new CI is more expensive than expected)
Discuss at the beginning: large vs. small designing agencyDesign has to follow the contence (and not vice verca)Define the brand vision at the beginning
No changes in firm management during the entire processSlide35
Locations
Zurich
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35
BerneSlide36
Contact
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36
Stephan Neidhardt
Partner
lic. iur., LL.M., Attorney / Certified Tax Expert
Direct phone: +41 44 498 95 70
stephan.neidhardt@walderwyss.com
Christian Spiss
Marketing
Direct phone: +41 44 498 93 08
christian.spiss@walderwyss.comSlide37
Thank you very much for your attention!
29.03.2011
37
Zurich
Walder Wyss Ltd.
Seefeldstrasse 123
P.O. Box 1236
8034 Zurich
Switzerland
Telephone: +41 44 498 98 98
Fax: +41 44 498 98 99
reception@walderwysscom
www.walderwyss.com
Berne
Walder Wyss Ltd.
Bubenbergplatz 8
P.O. Box 8750
3001 Berne
Switzerland
Telephone: +41 44 498 98 98
Fax: +41 44 498 98 99
reception@walderwysscom
www.walderwyss.comSlide38
ORGANIZATIONAL AND MANAGEMENT
INITIATIVES:
LAWIN EXPERIENCE
Dr. Jaunius Gumbis
Amsterdam
, 24-25 March 2011Slide39
LAWIN experience
Fishing expedition
Knowledge sharing
Promoting culture of ideas
Specific international merger
Cooperation with younger partner
39Slide40
Fishing expedition
40Slide41
Fishing expedition (I)
Team
:
Head
of
PR and finance and administrationMission: processes, document management system and new IT systemPlace: Van Doorne, Netherlands
41Slide42
Fishing expedition (II)
42
Learning lessons
Preparation of organization
Project management
Identification of alternatives
SWOT analysisSlide43
Fishing expedition (III)
Fishing itself is always better than reading books about fishing
Envisage weak parts in advance rather than let your Client encounter them
Learn from experienced users rather than third party experts
43Slide44
Knowledge sharing
44Slide45
Knowledge sharing
Learning materials
accessible to
everyone
Training
participation and feedback is shared between different officesMajor events and networks coveredProfessional cooperation with colleagues in different offices
45Slide46
Promoting culture
of ideas
46Slide47
Promoting culture of ideas
Establishment of bank of ideas
Ideas range from administrative procedures and environment to education and legal services
A number or ideas successfully implemented
47Slide48
Specific international merger
48Slide49
Specific international
merger (I)
Different cultures
Single board with element of rotation
Merger in terms of marketing and quality
Horizontal structure of mergerTeam of around 140 lawyers in 3 offices
49Slide50
Specific international
merger (II)
Setting
billing strategy and unifying
rates
Setting and sharing Client database (sensitive)Unifying invoicing and referral systemsProvision of specialty group marketing (website, email groups, road-shows, etc.)Coordinating counselStandard conflict of interest check
Single communication network 50Slide51
Cooperation with younger partner
51Slide52
Cooperation with younger partner
Prospective partner: mutual visits
of
HR, PR, finance and administration headsProspective partner: mutual legal secondmentsVenues: Vilnius, LT – Minsk, BY
52Slide53
53