Ethics in Business Research - Presentation

Presentation on theme: "Ethics in Business Research"— Presentation transcript:

Slide1

Ethics in Business Research

Chapter 2Slide2

Learning Objectives

Understand . . .

What issues are covered in research ethics.

The goal of “no harm” for all research activities and what constitutes no harm for participant, researcher, and research

sponsor.Slide3

Learning Objectives

Understand . . .

Differing ethical dilemmas and responsibilities of researchers, sponsors,

and research assistants.

Role of ethical codes of conduct in professional associations.Slide4

Pull Quote

“Today, it would be remiss to say that the privacy profession is anything but flourishing. Companies are increasingly hiring privacy officers and even elevating them to C-suite positions; the European Commission has proposed a statute in its amended data protection framework that would require data protection officers at certain organizations, and, at the International Association of Privacy Professionals (IAPP) membership recently hit 10,000 worldwide.”

Angelique Carson,

CIPP/US,

International Association of Privacy ProfessionalsSlide5

Ethical Issues and the Research ProcessSlide6

Types of Ethical Violations

Violating

disclosure

agreements

Breaking

confidentiality

Misrepresenting

results

Deceiving

participants

Padded

invoices

Avoiding

legal liabilitySlide7

Ethical Codes of ConductSlide8

Ethical Treatment of Participants

Do no harm

Explain study benefits

Explain participant rights and protections

Obtain informed consentSlide9

Components of Informed Consent

Researcher Intro

Describe Survey Topic

Describe geographic sample

Reveal sponsor

Describe purpose

Good Faith Time Estimate

Anonymity & confidentiality

Voluntary Participation

Item nonresponse acceptable

Permission to beginSlide10

Characteristics of Informed Consent

Elements

Competent to

Give Consent

Adequately Informed

Knowledge

of Risks

Voluntary

ConsentSlide11

Ethical Responsibilities

Special guidelines apply to children!

Informed consent means parental approval.Slide12

Deception

Disguising

non-research

activities

Camouflaging

true research

objectivesSlide13

Reasons for Deception

Prevent biasing

participants

Protect confidentiality

of the sponsorSlide14

Debriefing

Explain any deception

Describe hypothesis, goal or purpose

Share results

Provide follow-upSlide15

Protect Participant Confidentiality

Minimize instruments requiring ID

Non-

disclosure of data subsets

Restrict access to ID

Obtain signed

nondisclosure

Reveal only with written consentSlide16

Right to Privacy

Right to refuse

Prior permission to interview

Limit time requiredSlide17

The U.S. Safe Harbor Agreement

Security

Notice

Access

Enforcement

Choice

Onward Transfer

Data IntegritySlide18

Sponsor Confidentiality

Sponsor Nondisclosure

Purpose Nondisclosure

Findings NondisclosureSlide19

Unethical Behavior to Avoid

Violating participant confidentiality

Changing data

Creating false data

Changing data interpretations

Changing data presentation

Injecting bias in interpretations

Omitting sections of data

Making recommendations beyond scope of dataSlide20

What To Do If Coerced?

Educate

on

purpose

Emphasize

fact-finding

role

Explain

problems

Terminate

RelationshipSlide21

Principles of Effective Codes of Ethics

Enforceable

Specify Behavior

Regulate

ProtectSlide22

Key Terms

Code of ethics

Confidentiality

Debriefing

Deception

Ethics

Informed consent

Nondisclosure

Findings

Purpose

Sponsor

Right to privacy

Right to quality

Right to safetySlide23

Additional Discussion opportunities

Chapter 2Slide24

Snapshot: Location Based Services

Know data collection, sharing procedures

Appoint privacy trained personnel to ensure privacy

Treat LBS as sensitive information

Demonstrate informed consent

Sensitive to parent expectations

Stay current on privacy developmentsSlide25

Snapshot: Ethics of Mobile Surveys

Recruiting

Financial Disadvantage

Privacy & Intrusion

Tracking BehaviorSlide26

Snapshot: Has Trust Trumped Privacy

“91 percent of U.S.

online adults worry to some degree about their privacy online, while 53 percent said they ‘don’t completely trust companies with their business online.”

Privacy Fundamentalists

PrivacyPragmatists

Privacy

UnconcernedsSlide27

Snapshot: OffshoringSlide28

Research Thought Leaders

“[Privacy pragmatists are] often willing to allow people to have access to, and to use, their personal information where they understand the reasons for its use, where they see tangible benefits for so doing, and when they believe care is taken to prevent the misuse of this information.”

Humphrey Taylor

chairman of The Harris Poll®

Harris Interactive.Slide29

PulsePoint: Research Revelation

89

The percent of consumer PCs infected with spyware.Slide30

PulsePoint: Research Revelation

$944

The amount, in millions,

that employers will lose

this year due to employee

fraud.Slide31

Procter & Gamble

Admits to competitive intelligence gathering

Contracted BI firm took documents from Unilever trash receptacles

Out-of-court settlement rumored (and reported) at $10mSlide32

Ethical Approaches

Ethical

standards

Ethical

Relativism

DeontologySlide33

Ethical Approaches

Ethical

Relativism

Deontology

How would you assess the P&G case using the two ethical approaches?Slide34

Ethics in Business Research

Chapter 2Slide35

Photo Attributions

Slide

Source

6

Chris Ryan/Getty Images

14

Polka Dot Images/Jupiterimages

18

ERproductions

Ltd./Getty Images

20

Brand X Pictures/

Photolibrary

24

©Jose Luis

Pelaez

Inc

/Blend Images LLC

25

©Siri Stafford/Digital Vision/Getty Images

26

Ingram Publishing

27

Courtesy of Foundation for Transparency in Offshoring

31

Florian

Franke

/

Purestock

/

SuperStock

33

Ingram Publishing