Lane Position amp Time of Sale WEDNESDAY MARCH 9 Concurrent Session 1 430pm 515pm Ben Lange President and COO Americas Auto Auction Les Lynott Manager Vehicle Remarketing ID: 146577
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Slide1
How Important is Lane Position & Time of Sale?
WEDNESDAY, MARCH 9
Concurrent Session 1 4:30pm – 5:15pmSlide2
Ben Lange
President and COO
America’s Auto Auction
Les Lynott
Manager, Vehicle
Remarketing
EMKAY
Co-Presenters:Slide3
How Important is Lane Position and Time of Sale?
BEST to RUN 1
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“If you have the cars that I need & you represent your cars honestly and fairly, clean them up, provide a title on the day of sale, and give me an immediate decision, I will find the cars at the auction.” – Chicago independent dealer
“I only work with sellers who don’t try to screw me over! I often bid on the first few cars of a sale but I stay until the end for the right car and a seller who wants to do business, not waste my time.” – California multi-dealer buyerSlide4
How Important is Lane Position and Time of Sale?
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Lane position and time of sale are important
BUT
More important is competitive bidding when your vehicles are going across the block
Things to do to
ensure buyers
in the lane
S
ELLER
REPUTATION
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ARS
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EADY
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B
E
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OLD
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EP
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S ON BLOCK TO SELL VEHICLESSELL HIGH %
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ONSISTENCY
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N
S
AME
P
OSITION
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ACH
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EEK
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O
B
UYERS
K
NOW
W
HERE
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OU
A
RE
P
ROVIDE
T
ITLE
T
O
B
UYER
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N
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ROPER
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IME
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LLOTTEDSlide5
How Important is Lane Position and Time of Sale?
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No matter when vehicles run at auction, here are some important items to remember:
Allow auction time to get vehicles to facility.
Have vehicles cosmetically ready to go day of sale
Identify vehicles with sticker or balloon
Have vehicle history so buyer feels confident in what they are buying
Rep cars and make decision on block – don’t put them on a call unless you must
Represent cars honestly because reputation keeps good buyers coming back to buy week after week.
MYTHSlide6
Is There Money At the End of the Sale? Slide7
Is the Seller Important?Does reputation matter?Slide8
Should Your Organization Fly Solo Or Be With Like-Minded Sellers?Slide9
Should Competitive SellersShare the Same Lane?Competing Companies?
Emkay running with Wheels, orSantander with Wells Fargo?
Competitive Vehicles?Rentals and Off Lease?
Competitive Make/Model?
Hondas with Toyotas? Slide10
Do Titles present on day of sale make a difference in the lanes? Slide11
How Important is Lane Position & Time of Sale?
WEDNESDAY, MARCH 9
Concurrent Session 1 4:30pm – 5:15pm