Illinois and Wisconsin Campus Compacts Introductions and Overview Basics of Development Working with a CRM System Showing Impact Endowed Centers Becoming a Development Priority Working with Development ID: 633527
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Slide1
Working with Development to Advance Community Engagement
Illinois and Wisconsin Campus CompactsSlide2
Introductions and Overview
Basics of DevelopmentWorking with a CRM System
Showing ImpactEndowed CentersBecoming a Development Priority / Working with Development Interactive Q&ASlide3
BASICS OF DEVELOPMENT
TermsProspectGrant StewardshipEndowmentCRMProspect baseSlide4
BASICS OF DEVELOPMENT
This is a different lens—not focused on institution, instead on communityCampaign vs Individual Corporate relations vs individual relationshipsWhy should development care about community engagement? (Donors want to see what the university actually DOES in the community)Development professionals as consultantsSlide5
WORKING WITH A CRM SYSTEM
What is CRM?
Who controls it?Why is it important? Slide6
SHOWING IMPACT
All funders want to know they make an impactDataStoriesSlide7
ENDOWED CENTERS
BenefitsDrawbacksHow is this different than grants?Slide8
BECOMING A PART OF PRIORITIES / WORKING WITH DEVELOPMENT
Aligned with other prioritiesWe aren’t here to say, “No.”Avoid preconceived notions about where the $ comes from
How to connect with other community priorities?Slide9
ACTION
PLAN
Pick up the phone + set up a meetingDevelop prospect base (individuals, philanthropies, corporate)Know what you want + how you’ll use the $Proposals Avoid jargon! (showcase different examples)Be open-mindedKeeping and tracking impactSlide10
Q&A
Jennifer McFarland MA’96Associate Vice President of Development and Managing Director
Office of Gift Planning
Wisconsin Foundation and Alumni Association
O: 608-308-5311 | M: 608-206-6074
SUPPORTUW.ORG/GIFT-PLANNING
Lynette Green
Associate Vice President for College Advancement
St. Norbert College
100 Grant Street
De Pere, WI 54115
920-403-3235
www.snc.edu