Technology has developed astonishingly Yet We still have a problem Contents Intro Problem Solution Shake Up Business Model Introduction Problem Problematic situation Setting up alarm push system ID: 399992
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Slide1
2011.
Technology has developed astonishingly.
Yet…
We still have a problem…Slide2Slide3Slide4
Contents
Intro – Problem
Solution –
Shake Up
Business ModelSlide5
Introduction-
ProblemSlide6
Problematic situation
Setting up alarm (push system)
Syncing with schedule
Forgetting set up
Environmental interruptions:Text messagesPhone calls
SnoozeNot fully awake while turning offNot right time to wake up
Conventional alarms do not provide a solution for a simple “good night sleep!”Slide7
Funnel of InnovationSlide8
Solution-
SHAKE UPSlide9
Solution
Total Solution for Better Sleep
Shake Up!Slide10
Solution
Alarm Set Up
Conventional alarm: push system
Shake Up:
Pull SystemSlide11
Solution
Alarm Set Up
Target: people with regular schedule
ex) students, workers, etcSync with our schedule
Automated alarm system will ask you 12 hours before your first scheduleSlide12
Solution
Sleeping Well
“Disrupting interruptions”
Shake up will activate silent mode to prevent any interruptionsSlide13
Solution
Backup plan for urgent calls
Rates urgency depending on number of calls from same person within 15 minutes
Deactivate silent mode for urgent calls when the urgency rate is above 3Slide14
Solution
Shake up!
Wakes you up at the
“right time”
Analyzes sleep cycle (REM/non-REM)Slide15
Solution
Change waking-up
to
an experienceIntegration of alarm, vibration and game
Shake up!Slide16
Business Model
The Next StepSlide17
Marketing
Price
Business Model
FREEShake up
SoundHound
CopyrightPayment
Payment
Information
Customers
SleepCycle
Business
Alarm
Information
Cost
Copyright (
SleepCycle
,
etc
)
Application developmentSlide18
Next Step
Network Effect
Free of charge
more users
DatabaseDatabase of information of usersAlliance
Licensing to platforms(i.e. iOS, Android)Slide19
Teaser!