KENNETH C HOLMES DR HENRIETTA OKORO APPLIED MANAGERIAL DECISION MAKING 41315 PHASE 1 INDIVIDUAL PROJECT QUALITATIVE DATA What is qualitative data Examples of qualitative data What is qualitative data based on ID: 611120
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QUANITATIVE AND QUALITATIVE ATTRIBUTES OF WIDGECORP’S NEW SNACK FOOD
KENNETH C HOLMES
DR. HENRIETTA OKORO
APPLIED MANAGERIAL DECISION MAKING
4/13/15
PHASE 1 INDIVIDUAL PROJECTSlide2
QUALITATIVE DATA
What is qualitative data?
Examples of qualitative data.
What is qualitative data based on?Sources of qualitative data.Nominal VS. ordinal data.Rating scale of nominal and ordinal dataSlide3
QUANTITATIVE DATA
What is quantitative data?
Examples of quantitative data.
Discrete VS. continuousInterval VS. ratio data.Population VS sample Benefits of studying a sampleSlide4
SNACK FOOD STUDY
Qualitative attributes to measure.
Quantitative attributes to measure.
The types of population used in the study.The qualities required of each participant.The possible questions asked of each participant.Measuring the results using ordinal and quantitative value scales.
The plan.Slide5
NON BIAS
Why non-bias is important
Moderator bias
Biased questionsBiased answersBiased sampleBiased reportingSlide6
ORDINAL QUALITY PIE CHARTSlide7
QUANTITATIVE SCALESlide8
BUSINESS INTELLIGENCE
What is business intelligence?
Benefits of business intelligence.
Data analysis applications.How BI data is stored.Converting data.The business intelligence team.Business Intelligence security.
Business Intelligence VS. Advanced AnalyticsSlide9
REFERENCES
B, B. (2011, January 29).
What is Qualitative Data?
Retrieved from www.qwhatisit.com>ScienceCeline. (2011, August 14). Difference Between Ordinal Data and Interval Data. Retrieved from www.differencebetween.net/Science/Mathematics-Statistics
Celine. (2011, April 14).
Difference Between Population and Sample
. Retrieved from www.differencebetween.net/..../difference-between-population-and-sample
Kaushik, N. (2011, August 13).
Difference Between Qualitative Data and Quantitative Data
. Retrieved from www.differencebetween.net/....qualitative-data-and -quantitative-data
N.A. (2011, September 25).
Difference Between Discreet and Continuous Variables
. Retrieved from www.differencebetween.com>....>Science>MathematicsSlide10
REFERENCES
N.A. (2011, September 20).
Difference Between Nominal Data and Ordinal Data
. Retrieved from www.differencebetween.com>....>Science>MathematicsN.A. (2012, November 24). Difference Between Interval and Ratio. Retrieved from www.differencebetween.net/Science/Mathematics-Statistics/....
N.A. (2012).
Qualitative Research Bias - How to Recognize it
. Retrieved from www.FocusGroupTips.com/qualitative-research.html
Pyle, L. S. (2010, September 23).
How to do Market Research-The Basics
. Retrieved from www.entrepreneur.com/article/217345
Rouse, M. (2015).
Business Intelligence (BI)
. Retrieved from
www.searchdatamanagement.techtarget.com/definition/business-intelligence