PPT-VISUAL MERCHANDISING AND DISPLAY

Chapter 18 Section 188 Display Features Visual Merchandising and Display Elements of Visual Merchandising GOAL Attract customers and keep them coming back Display is only one element of visual merchandising. merchandising.com. visual. . merchandising. visual. . operations. retail. . marketing. retail. . environments. e. nvirons. t. raining. t. heatre. v. isual. j. ourney. w. indows. visua. l. merchandising.com. Starter Activity – 10 . mins. In groups:. For the type of retail outlet your group has been provided with, list 6 key points about the environment which would encourage you to buy. For example, promotions they have . Merchandising. Unit 4. Visual Merchandising. . . the presentation of a store and its merchandise in ways that will best attract the attention of potential customers.. The visual merchandiser (window trimmer) presents the image of the store to the customer and invites the customer to come in and shop.. Visual Merchandising Basics. What is Visual Merchandising?. Visual merchandising is the way one displays goods for sale in an attractive manner with the end purpose of making a sale. . The purpose of this PowerPoint is to give you the basics of visual merchandising so that you can create attractive sales displays in your store. Employees are expected to adhere to these basic principles of visual merchandising when stocking and creating displays in any Eastern National store.. .. 6.02 Understand visual merchandising and display techniques of fashion.. . Essential Questions: Turn to your neighbor and discuss… . What is the importance of visual merchandising?. How does décor, atmospherics, and store layout influence visual merchandising?. merchandising.com. visual. . merchandising. visual. . operations. retail. . marketing. retail. . environments. e. nvirons. t. raining. t. heatre. v. isual. j. ourney. w. indows. visua. l. merchandising.com. Rexco. Rexco . Marketerers. Limited is a Sales and Marketing Agency providing our customers with premium marketing services. Our team of marketing experts is seasoned in a variety of areas and has played a major role in building the marketing strategy of many large brands. . What is Visual Merchandising?. PHYISCAL. elements that merchandisers use to project an image to customers. Use of sales displays and retail floor plans to stimulate sales. Promotes retail space in the best possible way to promote sales. Licensing and Royalties. 1. Chapter Objectives. Define the term image.. Describe the role of merchandising in entertainment marketing.. Discuss how the United States government controls endorsements.. up with your team. List . 5 innovations that have changed foodservice. Choose . one spokesperson to share . The foodservice industry is constantly changing! . What’s your idea? . The Innovation Cup. ABSTRACT Abstract text INTRODUCTION Previous work that illustrates the current project in context. METHODOLOGY This is how I did my project. RESULTS Here are my results. May include more visual displays. This new edition of the best-selling text is for anyone working in and learning about the exciting industry of visual merchandising. Martin Pegler and new co-author Anne Kong (FIT) zero in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of examples from around the world, this text reveals how retailers can optimize their image with their target marketing by adding interest to window and interior displays. New sections on branding have been added to select chapters to guide readers toward ways of incorporating this important topic into their visual merchandising strategy. - Contains six new case studies and extensively revised and updated images- Updated chapters on lighting, fixtures, and interactive media reflecting the latest technology and practices- Expanded sections on store planning including more information about CAD programs, floor plans and planograms- New sections on Tools for Getting a Job including creating your own website and using platforms like Behance to showcase your portfolio- Updated and new Go Green boxes discuss current topics in sustainability and visual merchandisingVisual Merchandising and Display STUDIO-Study smarter with self-quizzes featuring scored results and personalized study tips-Review concepts with flashcards of terms and definitions -Watch videos that bring chapter concepts to lifeThis bundle includes Visual Merchandising and Display, 7th Edition and Visual Merchandising and Display STUDIO Access Card. Learn here how Visual Merchandising services help to elevate the retail experience of your business. What is a visual display?. A . visual display is a device that presents information about objects, events or situations, to you through your eyes. Sometimes the display will be used in addition to information gained by observing the event or situation directly, but in some circumstances the display may be the only source of information available to you..