Approaching Manufacturers

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Approaching Manufacturers




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Slide1

Approaching Manufacturers

How to Find & Approach Manufacturers for Licensing

Slide2

Laura C George

Slide3

What’s the hardest

part of licensing your art?

Slide4

How to Find Manufacturers

licensing shows

googling

for manufacturers

artist websites

googling

for artists with product type

roaming stores

Slide5

Licensing Shows

Surtex

, Licensing Expo International, National Stationery Show,

AmericasMart

Atlanta

big commitment

walking the show

money

guarantee

prep time

multi-year

Slide6

Googling for Manufacturers

“art licensing manufacturers”

“companies who license art”

“companies that license artwork”

“manufacturers looking for artists”

“manufacturer art submissions”

“greeting card manufacturer”

“bedding manufacturer in the USA”

Slide7

Artist Websites

manufacturer mentions

blog

licensing page

about page/CV

contact them

interviews

get clever

Slide8

Googling for Artists with Product

“Natasha

Wescoat

” decal

tapestry with Fine Art Tapestries

duvet cover with DENY Designs

device cases/skins with

SkinIt

Lori Siebert stationery

FIRST PAGE: Lang, C.R. Gibson, DEMDACO,

Leanin

’ Tree

“Jill Meyer” art

homegoods

Artehouse

,

Thumbprintz

Slide9

Roaming Stores

favorite stores

any products with art on them

any identifying information

google

and do your

research

any store you like

Slide10

Approaching Manufacturers

make a list

evaluate fit

narrow your list

pitch

Slide11

Pitching Manufacturers

Typically email, sometimes snail mail

Mail: cover letter, photographs

No gifts.

Slide12

The Email Pitch

research

pre-inquiry

the real pitch

followup

Slide13

Submission Guidelines

footer

FAQ

about page

contact page

failing that, use standard method

Slide14

The Standard Pitch

make it easy for

them

short and specific

conversational

focus on them

Slide15

The Email Skeleton

address them by name

who am I?

compliment

what is this about?

what

kind of art?

specific

product(s

)

links

hand it over

specific instruction

signature

Slide16

Followup

one week rule

friendly, quick, and smooth

impeccable grammar, spelling, and punctuation

then six month rule

try a spreadsheet

Slide17

What Now?

Slide18

www.lauracgeorge.com/product/artistic-license25% off! $200$147Only until 10pm EST on Wednesday November 12th.

Slide19

Q&A

Slide20

www.lauracgeorge.com/product/artistic-license25% off! $200$147Only until 10pm EST on Wednesday November 12th.


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