How to Find amp Approach Manufacturers for Licensing Laura C George Whats the hardest part of licensing your art How to Find Manufacturers licensing shows googling for manufacturers artist websites ID: 463172
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Slide1
Approaching Manufacturers
How to Find & Approach Manufacturers for LicensingSlide2
Laura C GeorgeSlide3
What’s the hardest
part of licensing your art?Slide4
How to Find Manufacturers
licensing shows
googling
for manufacturers
artist websites
googling
for artists with product type
roaming storesSlide5
Licensing Shows
Surtex
, Licensing Expo International, National Stationery Show,
AmericasMart
Atlanta
big commitment
walking the show
money
guarantee
prep time
multi-yearSlide6
Googling for Manufacturers
“art licensing manufacturers”
“companies who license art”
“companies that license artwork”
“manufacturers looking for artists”
“manufacturer art submissions”
“greeting card manufacturer”
“bedding manufacturer in the USA”Slide7
Artist Websites
manufacturer mentions
blog
licensing page
about page/CV
contact them
interviews
get cleverSlide8
Googling for Artists with Product
“Natasha
Wescoat
” decal
tapestry with Fine Art Tapestries
duvet cover with DENY Designs
device cases/skins with
SkinIt
Lori Siebert stationery
FIRST PAGE: Lang, C.R. Gibson, DEMDACO,
Leanin
’ Tree
“Jill Meyer” art
homegoods
Artehouse
,
ThumbprintzSlide9
Roaming Stores
favorite stores
any products with art on them
any identifying information
google
and do your
research
any store you likeSlide10
Approaching Manufacturers
make a list
evaluate fit
narrow your list
pitchSlide11
Pitching Manufacturers
Typically email, sometimes snail mail
Mail: cover letter, photographs
No gifts.Slide12
The Email Pitch
research
pre-inquiry
the real pitch
followupSlide13
Submission Guidelines
footer
FAQ
about page
contact page
failing that, use standard methodSlide14
The Standard Pitch
make it easy for
them
short and specific
conversational
focus on themSlide15
The Email Skeleton
address them by name
who am I?
compliment
what is this about?
what
kind of art?
specific
product(s
)
links
hand it over
specific instruction
signatureSlide16
Followup
one week rule
friendly, quick, and smooth
impeccable grammar, spelling, and punctuation
then six month rule
try a spreadsheetSlide17
What Now?Slide18
www.lauracgeorge.com/product/artistic-license
25% off!
$200
$147
Only until 10pm EST on Wednesday November 12
th
.Slide19
Q&ASlide20
www.lauracgeorge.com/product/artistic-license
25% off!
$200
$147
Only until 10pm EST on Wednesday November 12
th
.