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Approaching Manufacturers Approaching Manufacturers

Approaching Manufacturers - PowerPoint Presentation

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Uploaded On 2016-09-09

Approaching Manufacturers - PPT Presentation

How to Find amp Approach Manufacturers for Licensing Laura C George Whats the hardest part of licensing your art How to Find Manufacturers licensing shows googling for manufacturers artist websites ID: 463172

licensing manufacturers product art manufacturers licensing art product page googling pitch stores manufacturer specific email approaching rule mail followup

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Presentation Transcript

Slide1

Approaching Manufacturers

How to Find & Approach Manufacturers for LicensingSlide2

Laura C GeorgeSlide3

What’s the hardest

part of licensing your art?Slide4

How to Find Manufacturers

licensing shows

googling

for manufacturers

artist websites

googling

for artists with product type

roaming storesSlide5

Licensing Shows

Surtex

, Licensing Expo International, National Stationery Show,

AmericasMart

Atlanta

big commitment

walking the show

money

guarantee

prep time

multi-yearSlide6

Googling for Manufacturers

“art licensing manufacturers”

“companies who license art”

“companies that license artwork”

“manufacturers looking for artists”

“manufacturer art submissions”

“greeting card manufacturer”

“bedding manufacturer in the USA”Slide7

Artist Websites

manufacturer mentions

blog

licensing page

about page/CV

contact them

interviews

get cleverSlide8

Googling for Artists with Product

“Natasha

Wescoat

” decal

tapestry with Fine Art Tapestries

duvet cover with DENY Designs

device cases/skins with

SkinIt

Lori Siebert stationery

FIRST PAGE: Lang, C.R. Gibson, DEMDACO,

Leanin

’ Tree

“Jill Meyer” art

homegoods

Artehouse

,

ThumbprintzSlide9

Roaming Stores

favorite stores

any products with art on them

any identifying information

google

and do your

research

any store you likeSlide10

Approaching Manufacturers

make a list

evaluate fit

narrow your list

pitchSlide11

Pitching Manufacturers

Typically email, sometimes snail mail

Mail: cover letter, photographs

No gifts.Slide12

The Email Pitch

research

pre-inquiry

the real pitch

followupSlide13

Submission Guidelines

footer

FAQ

about page

contact page

failing that, use standard methodSlide14

The Standard Pitch

make it easy for

them

short and specific

conversational

focus on themSlide15

The Email Skeleton

address them by name

who am I?

compliment

what is this about?

what

kind of art?

specific

product(s

)

links

hand it over

specific instruction

signatureSlide16

Followup

one week rule

friendly, quick, and smooth

impeccable grammar, spelling, and punctuation

then six month rule

try a spreadsheetSlide17

What Now?Slide18

www.lauracgeorge.com/product/artistic-license

25% off!

$200

$147

Only until 10pm EST on Wednesday November 12

th

.Slide19

Q&ASlide20

www.lauracgeorge.com/product/artistic-license

25% off!

$200

$147

Only until 10pm EST on Wednesday November 12

th

.