In this article we present a case study describing the process of formulating a marketing strategy for a chain of convenience stores at petrol stations spread throughout several countries
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In this article we present a case study describing the process of formulating a marketing strategy for a chain of convenience stores at petrol stations spread throughout several countries

Implementation of the strategic planning has led to a significant improvement in profitability market share and share of wallet in stores where the strategy was adopted The chain has a sales turnover of over 100 million in non petroleum products and

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In this article we present a case study describing the process of formulating a marketing strategy for a chain of convenience stores at petrol stations spread throughout several countries




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