short recap and example of application Simona Stan Peter Süss Stephan Gürtler IpOp Model Opportunity Need Solution Observe Innovate ENVIRONMENT STAKEHOLDERS Opportunity Need CDCs UCE ID: 277014
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Slide1
IpOp Model
short recap and example of application
Simona Stan
Peter Süss
Stephan GürtlerSlide2
IpOp Model
Opportunity
Need
Solution
Observe
Innovate
ENVIRONMENT
STAKEHOLDERS
Opportunity Need
CDCs
UCE
Def of Success
Resources
Benchmark
Factors:
Boosters
Obstacles
Barriers to Entry
Eventualities
Uncertainties
Constraints
Scope
Mission
Aspirations
Tactical
Moves
Collateral
Effects
©
R. CohenSlide3
IpOp Model
Opportunity
Need
Solution
Observe
Innovate
©
R. CohenSlide4
IpOp Model
© R. Cohen
Opportunity Need
CDCs
UCE
U
nique
C
ustomer
E
xperience
Client D
ecision Criteria
Def of SuccessSlide5
IpOp Model
© R. Cohen
STAKEHOLDERS
Constraints
Scope
Mission
Aspirations
Collateral
Effects
Work with the stakeholders to define SCOPE and MISSION, look at aspirations and constraints.
Then we try to work out an action plan so that we can satisfy the ASPIRATIONS despite the CONSTRAINSSlide6
IpOp Model
© R. Cohen
Of course we are working in a certain ENVIRONMENT and have to take into account POSITIVE and NEGATIVE FACTORS.
When we are competing with similar products we have to BENCHMARK so that we can focus our efforts
ENVIRONMENT
Benchmark
Factors:
Boosters
Obstacles
Barriers to Entry
Eventualities
UncertaintiesSlide7
IpOp Model
Opportunity
Need
Solution
Environment
©
R. Cohen
Tactical
Moves
action plan
action plan
SUCCESS
Stakeholders
Resources
Resources
ResourcesSlide8
The LOVE-watch
Business CaseSimona StanPeter Süss
Stephan Gürtler
Highly confidential
Patent in application
Intellectual property by
LOVE-watch ®Ltd. Slide9
The NeedMany people live single and are in
desperate search for a partner.People have very high expectations from their potential partner and they have no time and energy to invest to waste with wrong choices.During the last decade peoples mind has opened to the use of electronic interwise for their search for love.However, dating sites need endless hours
of search and correspondence and most dates end up in deception.
People wish to keep some
privacy
and want see her/him the other person in real before making the move.
Singles need to meet fast, proximate, uncomplicated spontaneously and they love the thrill of the excitement to find the ONE today.Slide10
The SolutionLOVE-watch Ltd has developed a revolutionary way to bring kind-like lonely souls together.
The LOVE-watch looks like and functions like a normal watch. It features however a sophisticated software which stores its users complete personal & physical profile and his or her preferences.With its Wi-Fi technology the watch starts to transmit a signal and it detects a potential match with another single person in the close surrounding.The watch indicates the distance and both singles may chose to get closer for a first sight and contact…Slide11
How is this possibleWi-Fi technology is well established and can be down-sized to fit into a designer-watch. The Wi-Fi distance reaches from 50m within buildings to 300m in open space.
Wi-Fi does not only allow the two watches to communicate but is also used to link the watch to a computer to set up the personal profile within our WEB-site who offers a thorough analyse of the users profile and deep desires. The LOVE-watch can be switched OFF and ON as wanted.The LOVE-watch can be activated in SEND and RECEIVE mode or in RECEIVE-only mode to allow privacy and secrecy. Slide12
Demo how busy singles could meet in a middle of a crowd?Slide13
Slide14
The Product FeaturesStylish modern Digital watch with fine leather braceletWi-Fi TechnologyWi-Fi connection to other LOVE-watches (up to 300m in open space)
Wi-Fi connection to ComputerLarge digital displayAll watch features (24H Clock, date, chrono, wake-up, timer)LOVE features:ON/OFF ModeFull RECEIVE and SEND modesRECEIVE mode onlySilent mode (light flash alarm), bip-mode or vibrating mode for noisy environment.Detailed information of personality match and details about the person in vicinitySlide15
More Product FeaturesInternet Web site:Personal page which can freely designed though our special LOVE-profile software
Personal analyse with our LOVE-analyser ®Love-email with your Love-pseudo to guaranty anonymityLOVE-tracking with LOVE-map® and the LOVE-logbook® to track his/her hits and his/her records on the experiences made. Slide16
BenefitsFor the Client
Very efficient Partner finderMore choice.Direct contact.Less waste of timeExiting. People love the thrill of the excitement to fine the ONE today.Fun and fashionable. May become quickly a trend with young people.Discrete and private. RECEIVE ONLY mode allows more reserved people to stay anonymous when they don’t want to be seen.Slide17
BenefitsFor retailers:Mass market (sales volume may rise quick with growing fashion trend)
High value priced product with standard technologyDisruptive Innovation with no competitor“Must Have” for young singlesInternet supported (distribution, advertisement)For Dating WEB-site alliance partnerNew Customer ExperienceNew benefit area, being uniqueIncrease Customer enrolmentSlide18
BenefitsFor Dating WEB-site alliance partner
New Customer ExperienceNew benefit area, being uniqueIncrease Customer enrolmentFor WATCH alliance partner (Swatch Group Ltd)New product rangeNew benefit area, being uniqueNew territorySlide19
Market opportunity or size
US: 100 million adults are unmarried (44.3 % of the adult population) and 30 million Americans live aloneFrance: 15 million single adults- 1/3 of the adult population
Worldwide, 100 million people are
single
…or « Solibataires » Slide20
Business opportunitiesBesides the LOVE-watch we also applied the patent for:
The Child-watch: This watch features a child-retrieve-mode to find a lost child in a big crowed place.The FIND-watch: This watch can find any person with a particular hobby, sport, professional skill, etc. based on the FIND-watch software.The LOVE-mobile: The LOVE-watch technology can be alternatively be applied (extended) to mobile technology. Future business extension and alliances are in investigation.Slide21
KISSes and Limits Indicators of success:Enrolment rate during the first 6 months
Market survey to test satisfaction after 6 monthsReactions to the launch campaignSales rate and sales growth after 12 monthNews in peoples magazinesLimits:Over expenditure to develop watchGradual decrease of sales after 1 yearSignificant rates of dissatisfaction (over 30%)Slide22
Factors EventualitiesMobile phone with similar function by-passing our patent
ObstaclesFailure to find partner for dating web siteFailure to find retail outlet organization for watchLimited funding for technology development Barriers to EntryFailure to get technology to workFailure to manufacture device at appropriate costSlide23
More Factors BoostersAlliance with SWATCHAlliance with big established dating web site
UncertaintiesTechnology developmentFinancial support, venture fundSlide24
Tactical MovesWork on AlliancesContract with one major Dating WEB-site (Meetic) or buy the WEB-site with Investor's aid.
Find a watch maker with technological capabilities and worldwide facilities for manufacturing and servicingDevelop Internet WEB-site and Software.Develop LOVE-watch with business allianceTo reach critical mass launch a big pre-launch information campaign though the Dating alliance with existing dating customers.To avoid negative publicity from dating-adverse peopleTo reach the target consumer more specificallyMake very attractive promotion for the first 100’000 LOVE-watches.Slide25
The CDC’sConvenienceEasy to useLarge high resolution display which is visible in day and dark
Easy use of change-mode functionsExitingI may find the ONE todayGet into the Chase-game moodI’m being finally visible and might be found by someone who finds me attractivePrivacyI can switch it OFF anytime I wantIf I need privacy, I can see without been seen (one-way-mode)Group belongingI’m not the only one looking for a partner. Now I can see who is available.Slide26
The UCEI strongly recommend this LOVE-watch because it is the only one that gives you the excitement that you might find your partner todaySlide27
For closing a funny dating videoArnold: http://www.youtube.com/watch?v=rCH3w_LnmHESlide28
more funny videoshttp://www.youtube.com/watch?v=4Hij0r9wRyk&feature=relatedhttp://www.youtube.com/watch?v=FNo7CjuVQ5M
http://www.youtube.com/watch?v=Mo8ej1ZVtgA