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Masthead Anchoring Image Masthead Anchoring Image

Masthead Anchoring Image - PowerPoint Presentation

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Uploaded On 2019-12-07

Masthead Anchoring Image - PPT Presentation

Masthead Anchoring Image Superimposing anchoring image over masthead Bar Code Main coverline Coverline kicker Colour scheme black yellow white Secondary LeadsStrip Font features uppercase bold font some italics colours black yellow white ID: 769543

cover magazine masthead drake magazine cover drake masthead anchoring image font hip coverline star design black yellow white marketing

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Masthead Anchoring Image Superimposing anchoring image over masthead Bar Code Main coverline Coverline /kicker Colour scheme - black, yellow, white Secondary Leads/Strip Font features – uppercase, bold font, some italics, colours: black/ yellow/ white Buzz word Promotion/ sponsorship Cover story/headline Hyperlink Lure Coverline /kicker Denotations of a magazine cover

The ‘ VIBE’ masthead is stylised with uppercase and lowercase letters – this appeals to the demographic with its use of cacography. The striking anchoring image of Drake giving a direct address to the viewer is an engaging approach to hook people into purchasing the magazine. The superimposition of the anchoring image of Drake over the VIBE masthead emphasises the confidence the magazine has in the star and the product. The purpose of this aesthetic choice is to showcase the magazine’s graphic design skills and the star power of Drake. The magazine bar code shows that this magazine is not an iPad version but one sold in the store. The main cover line ‘UNSTOPPABLE’ exaggerates the invincibility of Drake in order to heighten his star power. The cover line on Chris Brown’s ‘definitive’ interview suggests that this is an important opportunity for the controversial artist to set the record straight. These Secondary Leads/Strip remind readers of other features in the magazine (including reviews for Kelis and 50 Cent) The choice of font style and colour (uppercase , bold, some italics, black / yellow/ white) aims to have a powerful impact. It is a simple and clear design that uses contrast to attract attention. The buzz word ‘NEW’ attracts readers to keep up-to-date with the hip-hop scene. This promotion is used as another marketing technique. The cover story ‘Drake: Hip-hops new religion’ idolises the artist, appealing to the demographic. This is typical hyperbole used in magazines – exaggeration for marketing effect. This hyperlink is used to connect the reader to the magazine’s official website. This use of convergence is an excellent marketing technique to showcase their expertise across media platforms. The lure is an effective use of graphic design that uses mystery (enigma) to persuade the reader find out more. These cover lines highlight other features in the magazine with other famous artists. Alliteration is used to make these coverlines catchy. Connotations of the magazine cover Drake’s gold necklace medallions are a symbol of hip-hop culture referred to with the euphemism: “bling”.