PRODUCT - RASNA BY ANJALI TUSE, BBA. - PowerPoint Presentation

PRODUCT - RASNA BY ANJALI TUSE, BBA.

Marketing for RASNA (soft drink)

About RASNA: Rasna is a soft drink concentrate brand owned by Pioma Industries which is based in Ahmedabad, India . It was launched in mid-seventies but started gaining popularity in the eighties when the market was dominated by carbonated soft drinks like Thumps up, Gold Spot and Limca . As of 2009, Rasna had a 93% market share in the soft drink concentrate market in India and as of 2011, the company had a turnover of ₹3.5 billion (US$49 million ).

INDIA’S LARGEST MANUFACTURER & EXPORTERS OF BEVERAGES. Rasna has a superior natural taste with an effective nutritional value in all of its range of flavours . Today Rasna has the maximum number of flavours with natural fruit powder in a large number of SKUs. Rasna offer value for money products to the consumers at large making it a favourite drink across ages. Rasna’s philosophy is to provide superior value to customers via producing and marketing best in class products in the beverages category. We believe in pursuing substantial growth by developing win-win long term relationships with our business partners. Rasna is committed to excellence in keeping with its ranking as one of the largest soft drink concentrate manufacturing companies in the world.

Flavors of RASNA: Rasna orange:

Rasna Orange masala:

Rasna Guava:

RASNA mango and pineapple:

RASNA FRUIT FUN:

Rasna Nimbupani:

Rasna Kalakhatta:

Description of RASNA Rasna is one of the largest-selling flavored drink concentrate in India. It is the flagship product of and the most successful drink offered by Rasna International. It is the leader in the soft drink concentrate category in India with an 86.9-per cent market share. The rasna powder soft drink typically contains glucose and has a higher content of fruit powder and vitamins. The launch of this range is a part of the company's commitment to providing an all-purpose, all-season drink that offers considerable health gain. A variety of flavours are available in ready to mix format.

Simply add a couple of spoons of rasna and add water to get an instant flavored energy drink. With a range of flavors, you are sure to discover the benefits of fresh fruits, coupled with the energy benefits of glucose. The rasna flavors are liked by children and adults alike. RASNA IS EASY TO MAKE AND IS HEALTHY TO DRINK.

How to select Rasna: To ensure convenience and variety, rasna is offered in size, flavor and range variants. The Juc -Up range is very reasonable with a single serving sachet priced at Rs 2. While the eight-glass sachet is priced at Rs 15, the convenient 20-glass zipper pack, which can be resealed after use to keep the contents fresh forever, is priced at Rs 36. Other variants are Rasna Utsav , Rasna Fruit Plus and rasna 1 ka 2 brands. There is another rasna Fruit plus Lite which has been recently introduced.Check the nutritional labelling, available flavors and the best before date before buying.

Culinary uses: Rasna powder can be added to water and enjoyed chilled as a cool summer drink. Rasna can be added to cocktails and mock tails to bring in the exotic fruit flavor such as mango daiquiris, pineapple punch or orange juice. Rasna can be added to lassi to make fruit flavored lassis or desserts to make a refreshing non-alcoholic beverage. They can be added to ice creams, sorbets and soufflés.

HEALTH BENEFITS: Rasna drinks are perfect to replenish salts, vitamins and energy after physical exercise. Rasna is rich in glucose so a great source of energy for children and elderly. They should however be avoided by weight loss seekers and diabetics because of their high sugar content

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