PPT-Advertising in the 21

st Century From New Product to a Campaign Kelly Fisher Honors Advertising Contract Product Idea Ready to drink bottle alcoholic cocktail More like TGIFs but with more flavors like Smirnoff Ice and Mikes Hard. Notably retail advertisers account for more than a fifth of this spending having invested 71 billion in I nternet ad vertising last year While optimism is more than warranted when year over year Internet advertising growth continues to smash records The Digital Frontier*. Randall A. Lewis, Google, Inc.. Justin M. Rao, Microsoft Research. David . Reiley. , Google, Inc.. * Opinions expressed are our own, not our huge employers. Introduction. advertising is a $200+ billion per-year industry. September 2014. What do advertisers want?. To reach their target. To stand out from the profusion of advertising messages received every day. To communicate effectively. To sell their product or products. Getting the . Best. . For Your Buck. Steve Burton, CEO. Sheila Moran, . Director of Communication . & Marketing. What We Want You to Learn: . The importance of a marketable program. Chapter Objectives. After reading this chapter you should be able to. :. Describe . the role of endorsers . in advertising. .. Explain . the requirements for an effective endorser.. Appreciate the . factors that enter . Presupposition. Presupposition is a necessary PRECONDITION for the processing of communication. It involves the existence of some objects or ideas. Presupposition (2). Here we PRESUPPOSE that there exists something which is as juicy as a fruit.. Background. Misuse and Abuse of Tobacco. Increase rates of cancer. Lung cancer. Heart disease. Poor circulation. asthma. High blood pressure. Smoking can cause damage to the body leading to different cancers and long-lasting diseases . 3. Objectives. Advertising’s Role in Capitalism. Role in Manufacturing & Retailing. Know Era’s & Association with Culture. Identify Evolutionary Forces. The Value of an Evolutionary Perspective. What is the difference between . propaganda and advertising. ? . In . today’s world, excessive use of technology and unfair methods have made the . line between propaganda and advertising very blurred. Standard 4. The role of digital advertising is to increase sales or improve brand awareness.. Types of Ads. Banner. – Image-based advertisements that often appear in the side, top, and bottom sections of websites. By . Laura . Epstein. While advertising has progressed socially since the 1950s by frequently portraying women as equally capable to men, it has regressed in terms of its distortion of the female physique.. A form of communication that influences an individual to purchase something.. Branding. What is Branding?. The promotion of consumer awareness of a particular brand of goods or services.. Is advertising really effective?. La gamme de thé MORPHEE vise toute générations recherchant le sommeil paisible tant désiré et non procuré par tout types de médicaments. Essentiellement composé de feuille de morphine, ce thé vous assurera d’un rétablissement digne d’un voyage sur . Advertising campaigns are a great medium to talk about your company, products, as well as offers, luckily, we are living in a stage where we have an array of advertisement platforms. For more information visit on : https://freedommediagroup.co.uk/