Shifting consumer demand. Steps to Sustainable Livestock. Bristol, England. January 2016. Urvashi Rangan, Ph.D.. Consumer . Reports. . . research, testing, advocacy, magazine. . Mission: To work for a fair, just, and safe marketplace for all consumers and empower consumers to . ID: 639382
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Sustainable and safer beef:Shifting consumer demand
Steps to Sustainable LivestockBristol, EnglandJanuary 2016Urvashi Rangan, Ph.D.
Slide2Consumer Reports
research, testing, advocacy, magazine Mission: To work for a fair, just, and safe marketplace for all consumers and empower consumers to
protect
themselves
. Founded in 1936 (80-years old!) Consumer Reports is a non-profit serving consumers through unbiased product testing and ratings, research, journalism (magazine), public education, and advocacy. We have about 8.5 million subscribers.Independent and accept no ads, free samples, or corporate contributions of any kind. Strict conflict of interest policies. Purchase our samples at retail with magazine subscription dollars (and some grants).We’re an organization of about 600 staff, including scientists, engineers, reporters, editors, fact checkers, lawyers, survey scientists and advocates
Slide3Food Safety
& Sustainability Center@ConsumerReports
Conduct a variety of food safety and sustainability tests (some very large)
w
ith a science and data driven approach.
Combine with survey findings, label ratings, risk assessment, dataset analysis and topical policy issues
Educate
about
a
cute and chronic safety risks and health of production systems (workers, animals, environment)
Compare products, production systems
and assess root causes of problems
Push for marketplace change and shift consumer demand to sustainable choices
Slide4Ground beef test: Overview
Purchased 300 samples raw, ground beef, 181 conventional samples, 119 more sustainable (all no abs +/- organic +/- grassfed) at retail, in 26 US States, over 3 weeks
Segmented sampling across production types
Measured prevalence of live
salmonella, enterococcus, clostridium perfringens, e.coli, and staphylococcus aureusMeasured antibiotic resistance rates to several classes of human antibioticsFull scientific report on conventional and sustainable production practices, comparative label ratings and full test results:http://www.consumerreports.org/content/dam/cro/magazine-articles/2015/October/Consumer%20Reports%20Food%20%26%20Sustainability%20Center%20Beef%20Report_8-15.pdf
Slide5Ground Beef: Countries of Origin
Slide6Ground beef test sampling by
production claims
Slide7Ground beef
bacteria prevalence
Slide8Ground beef
antibiotic resistance rates
Slide9Proportion of samples with multidrug
resistant bacteria (>3 or more antibiotic classes)
Slide10Label Ratings & Criteria
Slide11Source:
Consumer Reports® National Research Center 2014
Slide12THANK YOU
consumerreports.org
g
reenerchoices.org
@ConsumerReports@UrvashiRangan
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