Sustainable and safer beef:

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Sustainable and safer beef:

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Sustainable and safer beef:Shifting consumer demand

Steps to Sustainable LivestockBristol, EnglandJanuary 2016Urvashi Rangan, Ph.D.


Consumer Reports

research, testing, advocacy, magazine Mission: To work for a fair, just, and safe marketplace for all consumers and empower consumers to



. Founded in 1936 (80-years old!) Consumer Reports is a non-profit serving consumers through unbiased product testing and ratings, research, journalism (magazine), public education, and advocacy. We have about 8.5 million subscribers.Independent and accept no ads, free samples, or corporate contributions of any kind. Strict conflict of interest policies. Purchase our samples at retail with magazine subscription dollars (and some grants).We’re an organization of about 600 staff, including scientists, engineers, reporters, editors, fact checkers, lawyers, survey scientists and advocates


Food Safety

& Sustainability Center@ConsumerReports

Conduct a variety of food safety and sustainability tests (some very large)


ith a science and data driven approach.

Combine with survey findings, label ratings, risk assessment, dataset analysis and topical policy issues




cute and chronic safety risks and health of production systems (workers, animals, environment)

Compare products, production systems

and assess root causes of problems

Push for marketplace change and shift consumer demand to sustainable choices


Ground beef test: Overview

Purchased 300 samples raw, ground beef, 181 conventional samples, 119 more sustainable (all no abs +/- organic +/- grassfed) at retail, in 26 US States, over 3 weeks

Segmented sampling across production types

Measured prevalence of live

salmonella, enterococcus, clostridium perfringens, e.coli, and staphylococcus aureusMeasured antibiotic resistance rates to several classes of human antibioticsFull scientific report on conventional and sustainable production practices, comparative label ratings and full test results:


Ground Beef: Countries of Origin


Ground beef test sampling by

production claims


Ground beef

bacteria prevalence


Ground beef

antibiotic resistance rates


Proportion of samples with multidrug

resistant bacteria (>3 or more antibiotic classes)


Label Ratings & Criteria



Consumer Reports® National Research Center 2014





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