The Apps To Learn The Best Practices for More Traffic More LeadsMore Profit What We Will Cover How far we have come with video marketing since I started in 2003 Equipment then mobile equipment you already own today ID: 778929
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Slide1
Mastering Mobile Video
IOS, Android and Windows Surface
The Apps To Learn – The Best Practices for:
More Traffic… More Leads…More Profit
Slide2What We Will Cover
How far we have come with video marketing since I started in 2003
Equipment then, mobile equipment you already own today
Which apps/software to use on these mobile devices
iPhone
, Android & Windows Surface are the killer hardware today
Mobile video accessories to make better quality content
Video uses and why doing more on mobile is so important
Live streaming done right is a must – repurposing bonanza!
9 things
most leave blank in YouTube settings costing
them traffic
Slide3Why you should listen to me!
Composed music for TV and radio since 1979
Got a gold record for
PacMan
Fever in 1982
Played keyboards on hundred's of records and jingles with every Atlanta celebrity
Known world wide as the audio video guy
Pioneered the video sales letter in 2004
Recorded the theme to Wreck It Ralph for Disney at home on my PC in 2012 over the internet
Now work with business owners of all types to learn the power of video for the internet. All this experience lead me here to you today!
Over forty years experience in audio & video production!
Working for Ted Turner 1980
My first tape recorder 1976
Slide4Pioneered The Video Sales Letter with Jim Edwards
Nov. 2005
YouTube was only 6 months old and virtually unknown
What is a VCR?
Long form sales letter with video in the fold – and it worked with over $500, 000 in sales
Making this video was hard to do, required more money, equipment & software to get online
Slide5Making Video Is
Easy with
Mobile &
Cheaper To Do Than Ever Before
Easy Video Creation Options with Easy Apps that run on
iPhone
,
iPad, Android Tablets & Phones, & Now Windows Surface is why!
You Probably Own The Hardware Needed to Make Better Video
Going
Live and Repurposing So Easy & Needed
Making Sales Videos, Testimonials &
Making Video Media Worth Being Social has Never Been More Important for any Business!
Slide61996-2010
Online Video Tools When I Started!
Slide7Disclaimer:
iOS
is most powerful for video
YouTube Capture
YouTube Director
iMovie
Intro Mate
Facebook
Facebook
Managers App
Mevo
App
It is not about the device, it is more about the software that only runs on the devices. The cameras are great, the external hardware is the same, but the apps, or software is the reason why
iOS
is best.
Slide8Mastering Mobile Video
The Apps & Software That Gets It Done!
Slide9Now Easy & So Affordable
iMovie
YouTube Director
YouTube Capture
Mevo
Facebook
Slide10Easiest Video Creation Apps –
iPhone
Only
Download these apps while we watch tutorials
YouTube Capture
YouTube Director
Let’s Watch a Video On How It Works
Slide11Now Easy & So Affordable
Power Director
Facebook
Coming Soon & Interesting Lesson
Slide12Now Easy & So Affordable
Slide13Mastering Mobile Video
Hardware To Make It Better & Why
Slide14The camera in phones and tablets are better than camcorders of 10 years ago and are HD. The microphones are amazing!
Selfie
sticks, external
mics, mounts, lens and the apps are dirt cheap and enable you to create amazing video content to sell, share, and market your products & brands.
Mobile Devices Make HD Video
Slide15Phone and Tablet Mounts
Ipow
Universal Mini Tripod
Selfie
Stick Monopod
www.MikeSuggests.com/gear
/
Slide16External Mics
For Pro Audio Results
Apogee Lightning
Mic
- Apple Only
www.MikeSuggests.com/gear
/
Slide17Mastering Mobile Video
Videos To Do & Why
Slide18Home Page Sales Video (Elevator Speech)
Virtual Tour or Product Tour
Customer Support
Did You Know Interest Generating – Social MediaPromotional Timely, Expiring or Seasonal
Page Content Explanation or ClarificationLive Streaming YouTube and Facebook
Paid Video Ads
Videos Every Business Needs
Slide19Welcome – My “face for radio” trust building welcome
Features & benefits sales message – 2 – 3
a.k.a
- Problems & Solutions (Agitate the problem) be the solution
Call to Action with finger pointingNow I produce all my video sales letters on my
iPhone or iPad
My Video Sales Copy
Formula
Slide20Slide21This device plus an
iPhone
only is a deal changer..Mark my words!
Multi-camera shots with 1 Device for $400
Training of All Kinds
Live Events
Concerts
Talk Shows
MLM Meetings
Sales Meetings
Program shots on
Iphone
Switch with touch of finger in real time like they do in live TV
Slide22Chairs for the guests
Chairs for the guests
HD TV to zoom to
Videos, Skype Guests, Slides
Lav
Mic
on each presenter using
iRig
Slide23Mastering Mobile Video
Repurposing Video, Make It Once
Use Everywhere
Slide24Steps to Traffic – I call
Trifecta
All Social Media
All Search Engines
All Shared by Fans
All Indexed by Google, Yahoo &
Bing
IMPROVES YOUR SEO FOR EFFORT -
NOT MONEY - EASY TO BUY YOUR WAY TO THE TOP OF THE SEARCH ENGINES
You must have
a channel
&
post a video
every
week
Repurpose the video on your
Wordpress
blog as post & podcast
Build a FB
b
usiness page
or group
,
go live with killer content
Slide25Going live with
Mevo
or
iPhone
makes great TV content in minutes and builds an audience to your niche
Slide26Populate your channel with lots of videos configured for ranking.
Make videos anyway you can, but repurposing FB Live is fastest to great YouTube content!
We are #1 for our money making keyword phrases
Backlink
to your money making websites..very important
Slide27Embedding your YouTube videos as blog posts and podcasts reaches even larger audience. Blog & Ping!
Slide28YouTube Optimization Points
Slide29YouTube Optimization Points
Get a GMAIL login you get a YouTube Channel
YouTube owned by Google and is a search engine, and video
thumbails
are indexed Google
Slide30YouTube thumbnails show as Google results improving your search results with
backlinks
even if no one watches
Slide31YouTube Optimization Points
Optimization Tip #1
Make a call to action, phone number, USP, personalized YouTube header graphic.
Fiverr.com
Slide32YouTube Optimization Points
Optimization Tip #2
Associate your channel for YouTube card and annotation links to your website
Optimization Tip #3
Title videos with words your market types into Google or YouTube
Optimization Tip #4
Clickable links back to your website in description, do not leave blank, the more the better
Optimization Tip #5
Add lower 3
rd
text to all videos
Slide33Embed In Websites as Blog
Optimization Tip #6
Get embed link here to share your video on your website as a blog post, share on social media as well
Slide34Upload Video to Facebook
Optimization Tip #7
Share YouTube video on
Facebook
, but also upload video to
Facebook
as a post as well
Slide35Share Blog Post in Facebook
Optimization Tip #8
Share Blog post from website that has video embedded as well
Slide36Share Blog Post in Facebook
Optimization Tip #9
Consider a regularly scheduled live video show on
Facebook
Slide37Share Blog Post in Facebook
Optimization Tip #10
Live videos live forever on
Facebook
, but download them to repurpose in YouTube
Slide38Recap of Takeaways
How far we have come with video marketing since I started in 2003
Equipment then, mobile equipment you already own today
Which apps/software to use on these mobile devices
iPhone
, Android & Windows Surface are the killer hardware today
Mobile video accessories to make better quality content
Video uses and why doing more on mobile is so important
Live streaming done right is a must – repurposing bonanza!
9 things you most people leave out of YouTube costing them traffic
Slide39Your Next Steps!
Slide40How To Make Great Video
On All 3 of Popular Mobile Devices
01 – Recording Clips
02 – Voice
Overs
03 – Trimming Splitting
04 – Ken Burns Effect
05 – Transitions
06 – Underscoring Music07 – Text Overlays08 – Cutaway PIP Split Screen09 - Rendering and Uploading to YouTube
Slide41Other Needed Resources
400 Legal Music downloads
Where to get the latest hardware options,
ie
: tripod stands, mounts, lapel mics, & lighting options
Slide42Video Utilization For Business
Tutorials
on:
Video upload, download and online playback options
Basic YouTube Optimization Best
P
ractices
Facebook
video upload - how to download the video file
WordPress
playback -
plugins
to playback
mp4 from
WordPress
Camtasia
&
Techsmith
Fuse app
YouTube Director App
Explain
Everything App
Slide43HERE IS MY OFFER!!!
NO UPSELL HELL
NO ENDLESS FUNNEL OTO’s
JUST OPTIONS
TO MAKE BETTER
VIDEO FOR YOUR BUSINESSES…
THAT WORKS!
CHOOSE ONE OF THESE
3 GREAT OPTIONS
Slide44Option #1
- Lifetime access to all the
video lessons, music downloads and
updates for a one time payment of...
AWESOME DEAL FOR SELF MOTIVATORS!
Slide45Option #2
- Lifetime access to membership plus coaching with Mike’s monthly only $297 per month!
ONLY 12 OPENINGS FOR
AN HOUR A MONTH OF COACHING
Slide46Option #3
- Option #1 plus a one on
one “tune up your channel” consultation with
Mike for one time payment of...
DISCOUNTED HOUR
OF
1 0N 1
HELP
IF YOU GET STUCK!
Slide47Slide48I Always Reward the
Fast Action Takers!
Slide49Slide50Coupon code: MMV100 lowers price $100 on all 3 options & makes the best offer I will ever do for coaching!
Slide51Are You an
Action Taker?
www.MasteringMobileVideo.com