Week 2 Welcome Back Last week recap Cleared CluttergtMade physical and emotional space to work Formulated and declared personal accountably goals Narrowed in on your VISION TwoYear Story ID: 778558
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The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide2Week 2
Welcome Back!
Last week recap:
Cleared Clutter->Made physical and emotional space to work.
Formulated and declared personal accountably goals.
Narrowed in on your VISION. (Two-Year Story)Early course development exercises-> Narrowed in on your niche, the basis of your course, who, what, where how why, when.
The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide3Week 2
This week’s agenda:
Determine your ideal client-> get laser focused on who you’re talking to.
Transparency & Trust -> what is YOUR story?
Course Development
Life Balance The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide4B-G-C
->Breathe
->Ground
->Center
The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide5Your Ideal Client & Your Story
Our ideal client is often some version of ourselves, somewhere in our past.
Our own health journey or quest for more information came from a need of our own at one point.
This is an area of not only interest to you but likely your expertise.
The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide6Your Story & Your Ideal Client
Example:
I was in YOUR shoes and this is the information I sorely needed at one point.
My ideal client for
this
course is me from 3 years ago…who in many ways resembles YOU today! The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide7Your Story
Makes
you
relatable
and approachable. It draws people to you. It shows that you’ve been through it and that you understand their pain. It is important and helpful to have a story and to be able to vocalize it! It gives your clients hope!The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide8Write Your Story
Worksheet 4:
Writing your story:
Will help you laser focus in on your ideal client! This work complements the who, what, why, etc. work we did last week.
Additionally: Can turn into a blog post to attract your ideal clients.Can turn into a video/YouTube to attract ideal clients. Can turn into an “About Me” page on your website.The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide9My Story
My Story…
Has had several versions as
I’ve
evolved:
I’ve been through a lot of changes since I started my business, my latest version reflects my most up to date story.www.greenplatekate.com/blogwww.greenplatekate.com/about-meHas had several versions as my ideal audience has evolved: My audience, i.e., who it is I want to work with has changed and evolved as well. Your story should translate to who it is you want to work with.
The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide10Write Your Story
Worksheet 4:
What was your struggle?
When and how did it begin?
How did it affect you:
Personally? In relationships? With school or work? Other?What steps did you take to begin to make changes?The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide11Write Your Story
Worksheet 4 (cont’d)
Our health journeys are
rarely a straight course, what ups and downs did you experience along the way?
How were you able to overcome, improve or ‘fix’ your situation?
What was the process?What did you learn about yourself through this experience? How are you able to take what you’ve been through and help others? The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide12Final Step:
Your Ideal Client
Worksheet 5:
Narrowing
in on your ideal client.
A few more questions to ask yourself as you imagine him/her.You want to develop a clear picture of her in your mind; get a good feel for her. (You can even google an image of her!)Your content, emails, videos, social media posts, etc., will be directed at her. So
it’s important to know who you’re talking to!
The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide13Your Ideal Client
Who is she?
What is her story?
What is her problem? Her pain/s that need to be remedied?
What does she need from you?
What will happen to her if she doesn’t receive your help/your services? Develop a feel for him/her in your head, right down to what she may look like. (google image)The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide14Your Ideal Client-
Surveying
W
hat the people want!
Surveying your email list / social media followers to get an idea of:What your people want? What do they want to learn from you!Another consideration: What are the most common questions you get asked about there?If you don’t have a list… who is your current audience? Friends? Family? Colleagues? Consider surveying your regular FB page friends. The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide15Surveying
Via your Google account:
1. Open “Forms”
2. Start a New Form
3. Format form with your color scheme, (paint palate icon), add image (optional), survey title and description.
The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide164. List your questions:
be specific and brief for best responses.
5. Make sure ‘name’ is one of your questions!
unless you don’t mind an anonymous response.
The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Surveying
Slide176
.
Make answers “required” and chose answer format.
Short/long answer, paragraph, multiple choice.
7. When your survey is complete, click the settings icon The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLCSurveying
Slide188. Under “Requires Sign On”
uncheck
“Restrict to Green Plate Kate users”
in order to make it open/public for your users.
9. Click on “SEND”:
Here you can send individual emails and/or click the link icon.Post that link on your Facebook, in your emails, etc. The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLCSurveying
Slide19Incentivize!
Survey response incentives:
A free
m
ini session or
nutritional analysis “Winner will be chosen for”…half off a consultation, amazon gift card, etc. Whatever you feel comfortable giving. The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLCSurveying
Slide20Putting it All Together
Early Course
Development
work
+
‘Your Story’ (that you are writing this week)+Ideal Client Description work and collected feedback = YOUR COURSE IS BORN! The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide21Course Development
Let’s do this!
Worksheet 6
List the GOALS of the course.
What are the
outcomes you are hoping for?Begin with a general outline.The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide22Course Length
What length
do you
want your course to be?
Based on the goals of your course, what is an appropriate length? A basic overview/introduction to a topic?Meal prepSAD factsA challenge? 10, 21, 30 day challenge?A gradual lifestyle change/implementation type course-> would likely be longer. The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide23Course Components
Beginning, Middle & End
Beginning:
Introduction: Introduce yourself, your background, your “story.”
Recap of why they are there, touch on their “pain.”
Overview of your Course Itinerary. “What to Expect” +/- expectations of them.The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide24Middle
This is the “meat” of your course.
What do you want to cover?
What do you want them to learn, experience, accomplish, understand?
Develop your outline first!
The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLCCourse Components
Slide25Outline
Outline Tips
:
Don’t get caught up in the perfect outline.
Your Outline will be
fluid Make your general outline and then use the “Post-It method” Get a pack of Post-Its (preferably different colors)Write your titles, subtitles, and content ideas on individual Post-Its to allow for fluidity as you piece together your course structure. The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide26Decide on your main topics or themes you want to cover per session/week etc., and make those your
headers
.
Use another color to add the
subtitles
and place them under the corresponding topics or section. Move and adjust them as they feel right to you.Compose your general outline based on what you come up with. The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLCOutline
Slide27Post-It Method
The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide28Important Distinction- Two types of programs
:
1. Make Ahead:
A very straightforward, fact-based course doesn’t have as much room for that fluidity.Easy to complete ahead of time and make available.Examples: Real Food Reset, Clean out & Stock Your Panty, etc. 2. Build as you Go: A more conceptual course -> can be more fluid in its development.A course similar to this one. My 6 week Mindful Method for Healthy Living.
The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Outline
Slide29Build As You Go Course
Always go back to your
goals for the course.
Look at your outcomes and what it is you want them to walk away with.
Don’t stray too far off courseStay true to the product your sold them!The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide30Course Components
End:
How do you plan on ‘wrapping it up?”
Recap
what’s been taughtWhat’s next: Follow-up? How does your client feel when it’s done? Remind them what they’ve learned/achieved.Always offer an ongoing option to continue to work with you!The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide31WHEW!!!!
The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide32Switching Gears
Mind/Body Check-In
Strategic ‘breaking-point’ in today’s lesson.
It’s so easy to get excited about the work at this point and work through a meal or a workout, or realized you’ve sucked down 3 cups of coffee and you’re vibrating!
I want you to check in with how you’re feeling
right now and where those feeling are settled in your bodyExcited, anxious, stressed? Achy back or neck? Butterflies in your stomach? The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide33Mind/Body C
heck-In
Pay attention to what’s going on in your head, heart and body…
Do you need a break?
Do you need to get outside?
Do you need to stretch? Do you need to exercise?Do you need to eat?Do you need to drink some water? Do you need to meditate?The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide34Personal Accountability
Take a moment to review your health standards and goals for the course.
Rate yourself 0-5.
How are you doing?
What’s working? Not working?
Where do you need support? Has something else come up you need accountability around?The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide35Recap & Homework
Your story- Worksheet 4
Post to the group!
Your Ideal-Client Worksheet 5
Post description/image to the groupCourse Development Worksheet 6OutlineCheck-ins:Mind/Body (in the moment)Personal Accountability (goals/standards) The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide36Weekly Affirmation
Deep Breath:
My future clients are out there!
They are waiting for
me.
They are waiting for the valuable lessons I have to teach them. Their lives will be improved through our work together. My course is coming together for them. The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC
Slide37See you next week!
The Enterprising Nutritionist with Katie Garces Green Plate Kate, LLC