August 16 2017 Agenda OPNFV Marketing Planning Review Current Plan Review 2019 Planning Template Determine 2019 Priorities Digital Events OPNFV Marketing Planning 2018 OPNFV Marketing Plan ID: 782336
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Slide1
OPNFV Marketing Working Group
August 16, 2017
Slide2AgendaOPNFV Marketing Planning
Review Current PlanReview 2019 Planning TemplateDetermine 2019 PrioritiesDigitalEvents
Slide3OPNFV Marketing Planning
Slide42018 OPNFV Marketing Plan
Positioning: OPNFV is the nexus point for collaboration between open source networking projects and ecosystemsOPNFV facilitates facilitates the integration of of open source components to create full-stack NFV reference platforms and methodologies.
OPNFV provides system-level integration, deployment and testing to the industry (Pharos labs, CI/CD pipeline, plugfests, XCI, Lab-as-a-Service), accelerating NFV developmentOPNFV Verification Program (OVP) demonstrates readiness and availability of NFV commercial products and is the de facto standard for community-driven, open source NFV verification for the industry
Goals:
Developer: Build developer affinity with X-project platforms, demos, and use cases
End User: Provide critical NFV integration and testing platform and open source networking on-ramp
LFN: Deepen integration points between testing projects (via XCI, OVP, Testing, etc.)
Ecosystem: Role model and foster pan-Industry collaborations with prescriptive output (Demos, papers, speakerships etc)
Brand: Create OPNFV brand awareness for OPNFV verified solutions in the market
Requirements:Integrated marketing/events support via LFN to position OPNFV effectively and achieve goals.
Slide5LFN 2019 Planning
Marketing
Slide6<Project> 2H18 Snapshot
8/15/18
The Linux Foundation Internal Use Only
6
Primary market/audience (vertical industry + user profile)
How do you measure your traction in your primary market? (# of known users/companies, # of downloads, PR coverage, other
…)
Community health stats
# of contributors YTD
Contributor diversity
# of commercial products built on your platform
Other metrics you use
Top community wins YTD
Slide7Discussion Questions for Designing 2019 Marketing Goals
8/15/18
The Linux Foundation Internal Use Only
7
What is your
top
priority regarding your primary audience? (Deepen penetration? Expand to new user types? Expand to new verticals? Other?)
Which adjacent tech areas are becoming increasingly relevant for your users and why? How do those other techs affect users’ networking needs and expectations?
What are your top 3 barriers to project growth & adoption?
What are your top development priorities for 2019? How do they align with your business goals?
Community health goals?
Slide8<Project> 2019 Marketing Goals
8/15/18
The Linux Foundation Internal Use Only
8
Think in buckets of
Traction with overall addressable market
Community health
User acquisition/enablement
<Examples>
5 new operators will be in production with <project>-based solution by Dec 2019
3 new enterprise users in verticals X and Y will pilot our project
<Project> will address user
scalabililty
/reliability/
etc
concerns by documenting and marketing improvement of X%
ZZ new contributors from N new organizations
New collaboration/integration with other LFN/adjacent OSS project, communicated to market via 1 whitepaper, 1 webinar and demos at shows X, Y and Z
N% growth in press coverage
Training program with NN registrants and Pp completions
Slide9Digital Plan 2019
TBD
Slide10Events Plan 2019
TBD