PPT-SOCIAL MARKETING AND BEHAVIOUR CHANGE

DAN CAMPSALL amp TANYA FOSDICK INTRODUCTIONS Name Organisation Role What you hope to get out of the next two days SOCIAL MARKETING FUNDAMENTALS Simple Definition Satisfying needs and wants through an exchange process . Emeritus Professor of Marketing. Marketing and the ‘social good’. Aim: To persuade people that ‘marketing’ is an Academic discipline and a professional practice with an emphasis on the . social good. wasted. evidence. , engagement & evaluation.  . DAN . CAMPSALL & TANYA FOSDICK. Integrated Process Model. Campsall & Fosdick, 2014. Evidence. What is the problem?. MAST. Mosaic. Other research. Interpersonal Attraction. Behavioural attributions in self and others. Attitude formation. Effect of the group on the individual. Interpersonal Attraction. What determines your liking/disliking of someone?. Social influence. Conformity (majority influence) and explanations of why people conform, including informational social influence and normative social influence . Types of conformity, including internalisation and compliance . An Introduction. Ms. Dahl. Social Change. Social change can be defined as transformations in the beliefs, social interactions, practices, organization, and structure of society.. We will be using the three social sciences of . Past & current theories of how to get people from thinking to doing. Part . 2 . of 3. . Corinne Hodgson. Corinne S. Hodgson & Associates Inc.. November, 2013. Part 1. Traditional theories such as . Past & current theories of how to get people from thinking to . doing. PART . 1. . Corinne Hodgson. Corinne S. Hodgson & Associates Inc.. 2014. Part 1. Traditional theories such as . Transtheoretical. & . Services Management. Consumer Value & Experiential Marketing . Dr. Weiyue (Jimmy) Wang. . MSc. 2. Lecture Objectives. To understand: . consumer personal value. social influences. consumer segments. 03in31uencing people146s behaviour is a challenge 150 we can all be creatures of habit But it146s a challenge we believe is worth taking on because doing so can change individuals communities and soci Contributing authors Jake Morris Mariella Marzano Norman Dandy Liz OBrien Forestry sustainable behaviours and behaviour change Theories 2012Figure 1 The Theory of Planned Behaviour adap 1Social Change UKThe COM-B Model of BehaviourThere are a number of models of behaviour each one designed to help us better understand what drives behaviour and how decisions are made Having this knowl the COM-B framework. Robert West. Susan Michie. University College London. Centre for Behaviour Change. Outline. Developing behaviour change interventions. Developing ‘the concept’. The behavioural diagnosis: applying COM-B. How can the behavioural and social sciences help?. Dr.. Fabiana Lorencatto. Research Lead, UCL Centre for Behaviour Change, UK . National Student Conference on AMR- Advocating a Behaviour Change , . Semester IMBA. Maleeha Gul. Introduction. We are all consumers. We buy groceries, computers, and cars. We purchase services ranging from bank accounts to college educations. However, we also know that consumers are different from one another.