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1 Marketing 1 Marketing

1 Marketing - PowerPoint Presentation

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Uploaded On 2017-09-23

1 Marketing - PPT Presentation

amp Services Management Consumer Value amp Experiential Marketing Dr Weiyue Jimmy Wang MSc 2 Lecture Objectives To understand consumer personal value social influences consumer segments ID: 590118

marketing consumer social experiential consumer marketing experiential social products animosity behaviour influence foreign influences experiences 1999 schmitt buy normative

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