PPT-5 Types of Advertising

Provides information about a product service or event Persuasive Tries to convincepersuade its target market that it needs or deserves a product or service Competitive Tries to convince consumers that their product is better than that of. Chapter . Objectives. After reading this chapter you should be able to:. Appreciate the magnitude, nature, and potential for online and mobile advertising.. Describe how the online advertising process works.. MBA 563. WEEK 5 . Today’s class will cover:. Search Engine Advertising: Methods of pay-per-click contextual advertising used in search engines. How to set up a Google AdWords campaign. Display advertising. 4.01. SEM MATERIALS where you . SELL ADVERTISING. Programs. Yearbooks. Team photo cards. Internet . Tickets . (On the Back). Professional Teams SELL advertising on game tickets. Why would a team/sports company . Chapter Objectives. After reading this chapter you should be able to. :. Describe . the role of endorsers . in advertising. .. Explain . the requirements for an effective endorser.. Appreciate the . factors that enter . APAN 2016 Annual Conference. 14. th. January, Lisbon. Brian Jacobs - BJ&A Ltd. . Efficient communications. Lessons from 1895; 1947; 1984 and 2015. Introduction. The more things change... A few facts. Standard 4. The role of digital advertising is to increase sales or improve brand awareness.. Types of Ads. Banner. – Image-based advertisements that often appear in the side, top, and bottom sections of websites. Parties in an Advertising Ecosyste. m. "An Introduction to Online Advertising" by . MindTree. Limited c2010, http://www.slideshare.net/suhasmallya/online-advertising-an-introduction-and-overview. Pricing Models. Lecture Plan. HW2. Exam 1. Prisoner's Dilemma. Empirical Studies of Advertising Effectiveness. Advertising and Media Planning . Definitions. Costs. Upfront Market. Today in Pricing Class. Guest Speaker . PE - Understand . promotional channels used to communicate with targeted audiences. .. PI - Explain . advertising media used in the sport/event . industries..  .  .  .  . Define Advertising Media. . Marketing. Notes (4.02). Can win points or candy. With a partner or by self; first to find correct answer wins. I will call out questions at random; first to raise hand gets to answer. . 4.02 Objectives. advertising. Describe . media evaluation and . selection . techniques. . Review . the role of public relations . in the promotional mix. . Copyright 2010 by Cengage Learning Inc. All Rights Reserved . Chapter 6. Adweek Media and Harris Interactive Survey. Ads somewhat or very interesting (55%). Ads not interesting at all (12%). Ads very influential in purchase decisions (6%). Nearly . half of 18-34 year-olds influenced by advertising. Dr. . J. ayashri. . Kulkarni. Adverting Agency. Ad. Agency-Meaning, . Features,Functions. , Structure, Types.. Agency and Client-Relationship, Client turn over, Agency Compensation-types, Creative Pitch.. Dr.Anubha. Gupta. Faculty , S.S. in Commerce . Vikram. University. Useful for BBA(H)/B.COM(H)/M.COM and allied subject. . TYPES OF PROMOTION. ADVERTISEMENT. Advertisement is printed, written, spoken or graphic salesmanship . This are designed to...