PPT-M98MC Week 2 Advertising and Consumer Culture

The 1980s and Beyond John Keenan johnkeenancoventryacuk Theory checkup Read Understains Words in Ads Freedom Captains of Consciousness Decoding Advertisements Watch Century of the Self and Ways of Seeing . https://www.metlife.com/about/advertising/consumer/television/index.html. Add new commercial to the top of the list . https. ://metlife.sharefile.com/d/sc4e788ba4fa4cc68. . with the following description: . Week 1 – Introduction to the Module. Sarah Hill. sarah.hill@bucks.ac.uk. Todays. Agenda . Names and Introductions. Blackboard – VLE. Introduction Lecture to Consumer behaviour. The study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires. Week 2. Advertising and Consumer Culture. The 1980s and Beyond. John Keenan john.keenan@coventry.ac.uk. Campaign Details. In groups. Theory check-up. Read. Understains. . Words in Ads . Freedom . Captains of Consciousness. . Dannie Newman. Reviewer. dannien@paab.ca. www.paab.ca. Agenda. Advertising vs non-advertising. PAAB APS Categories. Advertising with Product Claims. Editorial HCP ads. Corporate HCP ads. Target Audiences. Other Aspects of Culture. Although Every Culture is Different, 4 Dimensions Appear to Account for Much of This Variability.. Power Distance. Uncertainty Avoidance. Masculinity/ Femininity. Individualism. CP B Europe. HI THERE!. Who are. Crispin Porter Bogusky?. TO CREATE THE . MOST TALKED ABOUT AND WRITTEN . ABOUT ADVERTISING IN THE WORLD.. THE MISSION. “People don’t read ads. People read what interests them – and sometimes it’s an ad.”. © . 2013 . Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.. Lecture Plan. Superbowl. Ads. LI and . Dorfman. Steiner revisited. Product differentiation and advertising. Taxonomy of product attributes. Search. Experience. Credence. Taxonomy of advertising types. Malika Ladha. malikal@paab.ca. PAAB Reviewer. Exploring product branded advertising vs. editorial advertising vs. corporate advertising . (s6.1-6.4, 7.4, 7.5). 2. What is Drug Advertising? . Definition in section 2 of the Food & Drugs Act:. Cultural Values. Core Values..(p103). How Do Values Link to Consumer..(p105). Chapter . 7. The Yin and Yang of Marketing and Culture. Cultural Movement..(p108). High and Low Culture..(p112). Cultural Formulae..(p113). Advertising makes the consumer aware of a product or service, creates the desire to purchase the product or service, and results in consumer action. . Why do you think creativity is an important factor in advertising?. Communications . 7e. Clow . & Baack. 2. Skyjacker. Established in 1974. Family business. Manufacturer of suspension lift kits and shocks. 4WD trucks, SUV’s and Jeeps.. Sell & distribute products . Purpose and A Purpose To ensure fair advertising and labeling practices and to improve such practices in terms of their quality so consumers interest may be protected, thereby contributing to the so Second edition. Elizabeth Parsons, Pauline . Maclaran. and. Andreas . Chatzidakis. 1. Introduction: How has marketing changed?. A focus on markets, what they are and how they are constituted or shaped..