Lucheng Adelita Outline Introduction Strengths Weaknesses Opportunities Threats Introduction From Spain Belongs to the Inditex Group From 1975 International company ID: 810668
Download The PPT/PDF document "ZARA SWOT ANALYSIS Huang" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
ZARA SWOT ANALYSIS
Huang
Lucheng
(Adelita)
Slide2Outline
IntroductionStrengthsWeaknessesOpportunitiesThreats
Slide3Introduction
From Spain
Belongs to the Inditex Group From 1975International company27,000 employees2,000 stores in 60 countries
Slide4Strengths
Rapid supply chain
Marketing strategy
Slide5Rapid supply chain
Own production plant
Own logistics systemSupply chain
Slide6Marketing strategy
Fast fashion
Stockout state
Slide7Weaknesses
Limited online serviceProduct quality
Slide8Opportunities
Potential consumers in developing countries
Advertising
Slide9Threats
Competitors
High labour cost in European areas
Slide10Conclusion
Zara has strengths and opportunities.
It also has some problems to face to.
Slide11References
ANON., 2008.
Datamonitor: Inditex S.A.. Inditex SWOY Analysis [online], Available at:<URL:http://web.ebscohost.com/ehost/detail?vid=7&hid=7&sid=0fe046cb-7135-4556-87c4-962149f847e2%40sessionmgr11&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&AN=35423451 > [Accessed 18 August 2012].
Slide12ANON., 2009. From Prada to Zara: Is the global recession out of fashion?
Strategic Direction
, 25, 9-11.FERDOWS, K., LEWIS, M., and MACHUCA, J., 2004. Rapid-Fire Fulfillment. Harvard Business Review, 82, 104-110.KENNA, A., 2011. Zara Plays Catch-Up With Online Shoppers. Bloomberg Businessweek, 29th Aug, 24-25.
Slide13Thanks for listening!
!