BTEC National Business Level 3 - PowerPoint Presentation

Slide1

BTEC National Business Level 3Unit 29 – Understanding RetailingMr. Miah

This unit includes:4 passes3 Merits2 DistinctionsSlide2

ASSIGNMENT 1Assignment 1 criteria has the following:P1M1

P2M2D1Slide3

P1 – Describe the structure and organisation of the retail sectorProduce a Powerpoint Presentation

Describe the organisation of the retail sector by describing the following:Define retailingThe different types of retailers (department stores, supermarkets and Independents)Clicks and bricks businessesHybrid stores

The different locations of stores (in-town, local and out-of-town retail parks)Describe the structure of the retail sector by finding and describing the following:Size of the retail sector (include numerical statistics)Trends in sales (what are the most popular sales in retail?)Profitability (how much profit the sector makes)Store sizes and location

Amount of independent retailers and multiple retailers

Not-for-profit retailers and public place retailers

Include images in your presentationSlide4

M1 – Compare the function of formats and locations in retailingCompare similarities and differences between the following formats

:Physical storesInternet storesClicks and BricksHybrid storesCompare similarities and differences of the following locations:

In-town shopping (high streets/ shopping malls)Local (one local street)Out-of-town (including out-of-town shopping centres)

Physical

 Internet

Physical



Clicks and Bricks

Physical



Hybrid stores

In-town

 localIn-town  out-of-townLocal  out-of-town

Internet  Clicks and BricksInternet  Hybrid stores

Hybrid  Clicks and BricksSlide5

P2 – Explain the process of distributing goods through different channels from the manufacturer to the customerExplain the distribution process for the following types of retailers:Independent retailerMultiple retailer

Explain the process from the Manufacturer to the Customer (include suppliers)Slide6

M2 - Compare the methods used to distribute products and servicesSelect two businesses from different sectorsCompare

similarities and differences between each business’s method of distributionYou must include the different ways the products/services are distributed to the customer in your answerSlide7

D1 – Evaluate the distribution systems in delivering goods and services for a selected organisationSelect one of the organisations used in M2

Evaluate the distribution system used in delivering goods/services for that organisation by assessing the:Positives of the distribution systemNegatives of the distribution systemTo do this, your answer must include evaluating the following:Responsiveness to consumers needsCosts involved

Use of domestic/international suppliersUse of intermediaries (middle agents)Shipping arrangements involved and the complexitySlide8

ASSIGNMENT 2Assignment 1 criteria has the following:P3

M3D2Slide9

P3 – Explain how focusing on the customer, by providing good customer service, is essential to retailingFor P3, you must explain how customer service is essential to retailing, to do this you must do this as a group presentation.

Define customer serviceChoose three different retailersExplain the

customer service policies for each retailerWhen explaining the policies for all three retailers you must explain the customer service policies before a sale, during a sale

and

after a sale

(use the Business textbook to help pgs. 186-187)

WARNING: YOU CANNOT USE THE SAME PROCESS FOR EACH RETAILER!

Add a conclusion summarising how good customer service is essential in retailing (include summary of each retailer)Slide10

Unit 29 – Coursework deadlines

Assignment 3 – after half-termIncludes: P4

Assignment 1 – DEADLINE PASSEDIncludes: P1, M1, P2, M2, D1Students yet to email me any Assignment 1 work: Ajhar

, Burhan

,

Tahmid

Assignment 2

–

Fri 31

st

March (last day of term

)

Includes: P3, M3, D2Slide11

Presentation GuidelinesEach group presentation has to be 5-10 minsEach group member must be allocated a role and speak during the presentation

Marks out of 5 will be scored for each group on:Accurate content (?/5)Confidence (?/5)Eye-contact (?/5)Slide12

M3 – Explain the ways in which sales techniques and customer service have developed in retail organisations

RESEARCH TASKResearch and find different sales techniques using the BTEC Business textbook (pg.191 )COURSEWORK TASKSelect two different types of retail organisations

(i.e. department, multiple, independent or any others from P1)Explain the sales techniques both these retailers demonstrateExplain the different customer service they both provideExplain why the two different types of retailers have different levels of customer serviceSlide13

D2 – Assess the impact of different sales techniques and customer service in a selected organisationFor D2 you are required to assess the impact of sales techniques and customer service for a selected business of your own.

Assess the different sales techniques used by the selected business (as identified in M3)When assessing, ensure you critically analyse what the impact of this technique is upon the business, i.e. whether the technique is helping the organisation make sales or otherwise.Slide14

ASSIGNMENT 3Assignment 3 is made up of only P4Slide15

P4 – Identify the competitive factors in the retail environment a selected organisation facesFor P4, you must select a retail organisation to explore for this criteriaAfter selecting your retail organisation you must assess the competitive environment of the retailer using

Porter’s Five Forces Model (see on the next slides the model)Slide16

Porter’s 5 Forces ModelThis model looks at the different factors that influence a businessYou must explain each factor’s impact on your chosen retailerSlide17

You must select at least two points on each factor for P4