and Engaging Stakeholders in Solutions May 2015 INTRODUCTION Agenda Defining the Outreach Challenge Best Practices in Climate Engagement Break Applying Engagement Best Practices Lunch ID: 267938
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Slide1
Communicating about Climate Impacts
and Engaging Stakeholders in Solutions
May 2015Slide2
INTRODUCTIONSlide3
Agenda
Defining the Outreach Challenge
Best Practices in Climate Engagement
(Break)
Applying Engagement Best Practices
(Lunch)
Problem Solving Challenge
(Break)
Mini Case Study
Solving Engagement Challenges
Final Synthesis
ConclusionSlide4
BEST PRACTICES IN CLIMATE ENGAGEMENTSlide5
FOUR ENGAGEMENT CHALLENGES
1. Unprecedented RiskSlide6
FOUR ENGAGEMENT CHALLENGES
2. Environmental Identity Slide7
FOUR ENGAGEMENT CHALLENGES
3. Political Polarization Slide8
FOUR ENGAGEMENT CHALLENGES
4. Fatalism Slide9
5-D CHANGE STAGES of Change
DISINTERST: “Not ready to change”
DELIBERATION: “I might change”
DESIGN: “I will change”
DOING: “I am changing”
DEFEND: “I have changed”Slide10
Disinterest Deliberation Design Doing Defend
Organizational/ self-reevaluation
Commitment
Helping relationships
Disturbances
Awareness-building
Choice expansion
Emotional Inspiration
Supportive relationships
Cognitive and Experiential Change Mechanisms
Behavior Change Mechanisms
CHANGE STAGES AND MECHANISMS
Reinforcement
Substitution
Structural RedesignSlide11
STAGE 1: DISINTEREST “Not ready to change”
Cultural interventions
Experiential education tools can be effective at early stages of change.
Drawing on art and culture to connect to emotions and identity.
SPOTLIGHT:
TIDELINE PROJECTSlide12
STAGE 1: DISINTEREST “Not ready to change”
Cultural interventions
Artistic and cultural works can make the issue more compelling and personally relevant.
Communities can process emotional reactions.
SPOTLIGHT:
HIGH WATER LINE PROJECTSlide13
STAGE 1: DISINTEREST “Not ready to change”
Use impacts to begin conversations
Connect the dots between local events and larger trends
Impacts don’t have to be major storms, consider seasonal shifts.
SPOTLIGHT:
PROTECT OUR WINTERSSlide14
STAGE 2: DELIBERATION “I might change”
Make it Relevant
Connect to things that are familiar, current and local.
Use hands-on learning to explore what climate change means to our daily lives.
SPOTLIGHT:
KUKUI CUPSlide15
STAGE 2: DELIBERATION “I might change”
Use scenarios to illustrate trendsExplore uncertainty to help people process risk and solutions.
Offer a range of scenarios that outline how climate change will impact a communities & potential responses.
SPOTLIGHT:
NORTHERN ROCKIESSlide16
STAGE 2: DELIBERATION “I might change”
Community involvement in assessing and responding to risk
Illustrating local and regional trends and projected impacts.
Using games to explore sea-level rise and adaptation strategy options
SPOTLIGHT:
GAME OF FLOODSSlide17
STAGE 2: DELIBERATION “I might change”
SPOTLIGHT:Citizen Dialogues on Sea-Level Rise
Start with past trends and illustrate how they compare to the current state.
Include a range of emission and impact scenarios.
Provide a range of possible solutions from doing nothing to major policy efforts.
Dialogue-based approachSlide18
Clarify the objective of the dialogue session.
The convener is key.Design the invitation list carefully.
Frame the topic for the dialogue based on stakeholder interest.
Develop impact trend summaries, not detailed scientific presentations.
Offer a range of response scenarios for stakeholders to discuss.
Organize participants into small discussion groups.
Tips for Designing a Dialogue SessionSlide19
STAGE 3: DESIGN “I will change”
Community responsesPeople are more likely to accept information from peers.
Community dialogues create space for identifying common concerns.
SPOTLIGHT:
CITY OF BALTIMORESlide20
STAGE 3: DESIGN “I will change”
Stakeholder engagement
Involve diverse groups in the design and implementation of action plans.
Break down silos between interests and generate support.
SPOTLIGHT:
GREENOVATE BOSTONSlide21
Stakeholder Best Practices
Engage early and often.
Be expansive when considering who has a stake.
Address barriers such as transit costs, child care needs, etc.
Be transparent about how input will be used and the role of stakeholders in advancing action.Slide22
STAGE 3: DESIGN “I will change”
Conversation campaignDeepen and strengthen relationships and connect with values.
Build an energized movement in which people feel like they are part of something bigger than themselves.
SPOTLIGHT:
MINNESOTA Interfaith Power & LightSlide23
STAGE 4: DOING “I am changing”
Activate and aggregate
Use digital base-building efforts and aggregate actions.
Create broad coalitions connected through shared values and goals.
SPOTLIGHT:
IOBYSlide24
STAGE 4: DOING “I am changing”
Activate and aggregateEncourage residents to get involved with documenting and responding to impacts.
Link individual events into a larger framework.
SPOTLIGHT:
CALIFORNIA
KING TIDES ProjectSlide25
STAGE 4: DOING “I am changing”
Promoting and rewarding leadershipAmplify leadership through awards programs.
Public recognition helps increase impact and motivate others.
SPOTLIGHT:
Earth Hour CITY CHALLENGESlide26
STAGE 5: DEFEND “I have changed”
Amplification networks
Advocates across sectors act as hubs to amplify solutions.
Cultivate networks by training leaders to become skilled communicators and influencers.
SPOTLIGHT:
NCAnetSlide27
Q&ASlide28
BREAKSlide29
APPLYING ENGAGEMENT
BEST PRACTICESSlide30
5-D Mechanism & Tactic EXAMPLESDISINTERST-DELIBERATION
Disturbances
Major flooding events create teachable moments around climate impacts
Awareness-building
Use of visual communications to explore impacts
Choice expansion
Dialogue sessions that explore the relevance of climate impacts and what can be done
Emotional inspiration
Communication that offers a clear solution and builds hope
Supportive relationships
Peer-based action networks
Organizational self-reevaluation
Use scenarios that help regions/communities/sectors understand the risk of climate impacts
DESIGN
Commitment
Pledges, public announcements
Helping relationships
Networking and other opportunities to learn from fellow doers, particularly those further along the change path
DOING-DEFEND
Reinforcement
Awards that recognize climate leadership
Substitution
Illustrate how investing climate preparation is more cost effective than disaster response
Structural redesign
Changing building codes to restrict development in flood plainsSlide31
LUNCHSlide32
PROBLEM SOLVING CHALLENGESlide33
BREAKSlide34
MINI CASE STUDYSlide35
SOLVING ENGAGEMENT CHALLENGESSlide36
SOLVING ENGAGEMENT CHALLENGES
Share your:
Goal
Objective
Audience
Stage of change
Engagement ideas
Challenge or barriersSlide37
FINAL SYNTHESISSlide38
CONCLUSIONSlide39
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