Deep Canvassing 101 - PowerPoint Presentation

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Deep Canvassing 101

Shruthi

and

Swathi

BhumaSlide2
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Agenda

Introduction

Origin and Theory Basic Building Blocks

Application to the Single Payer Movement Concluding Remarks Slide4
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If you want to get people to

take off their coats,

don't blow it off. Make them feel warm, and they’ll take it off on their own.Slide6

Deep Canvassing Origin & TheorySlide7

DEEP CANVASSING

Candid two-way conversations where canvassers ask voters to share voters’ own relevant, emotionally significant experiences and reflect on them aloud.Slide8

Prop 8 Debacle Slide9

Typical CanvassingSlide10

Facts

Don’t

Unify UsSlide11

HOW IS DEEP CANVASSING DIFFERENT? A COMPARISON OF APPROACHES

Conventional Canvass

High-Quality Canvass

Deep Canvass

Canvasser hurriedly reads a script.

Voter talks, but canvasser talks more.

Voter does more talking than canvasser.

Canvasser delivers a “message.”

Canvasser delivers a “message.”

Voter candidly describes personal experiences.

Usually under 30 sec

Usually under 2 min.

Average 10 min.

Canvassers tell voters what to think.

Canvassers tell voters what to think.

Voters draw own conclusions

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Application

Prejudice Reduction (which leads to changing minds and thereby votes)

Voter ResearchSlide13
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Why does Deep Canvassing Work?

Self persuasion

Active Processing

Analogic Perspective-taking

Cognitive DissonanceSlide15

Remaining Questions

For which issues will deep canvassing be particularly effective, and for which will it be less helpful?

Can a deep canvass move people to action beyond opinion change?

Can these principles be successfully deployed over the phone?Slide16

Deep Canvassing Building Blocks

Core Skills for Canvassers

ScriptPractice

Building an Iterative Learning CurveSlide17

Core skills for Volunteer Deep Canvassers

Building Block 1Slide18

Active Listening

Empathy

Validation

HonestySlide19

Holding Validating Conversations

Echo the person’s feelings back to them

Give the person space

Remain on their side

Have positive body language Slide20

Brainstorming &Crafting Personal Stories to Share

The type of story you share depends on whether you are:

Directed affected by the issue

OR

An ally of those directly affected by the issue

Remember:

The purpose of sharing your story is to model vulnerability, and to build a safe space in the conversation for voters to remember, share and reflect on THEIR personal stories. Slide21
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The Canvas Script

Building Block 2Slide23

Basic Components

Ask the audience’s opinion on the issue and explore it; Use a video, story, or other outside source to explore their feelings more deeply

Ask about the audience’s personal experience

Connect personal experience back to the audience’s initial perception

Engage their initial concerns

Ask their opinion on the original issueSlide24

Script Breakdown

Introduction

First Rating (0-10 Scale)

Defining and Humanizing ______________

Personal Conversation

Wrap Up and Final Rating (0-10 Scale)Slide25

Application 1—Prejudice Reduction Example:

Save Education Script Slide26
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“Trans Script”Slide29

“Ally Script”Slide30

“Trans Script”Slide31

“Ally Script”Slide32

“Trans Script”Slide33

“Ally Script”Slide34
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Application 2—Voter Research Example:

Knock Every Door CampaignSlide36
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Practice

Building Block 3Slide43

Just Kidding !Slide44

Iterative Learning culture

Building Block 4Slide45

How to ascend a Learning Curve QuicklySlide46

Application to the SP MovementSlide47

This is a Movement Moment

Opportunities

Growing national awareness of Single Payer (Thanks to Bernie Sanders Presidential Campaign)

More people insured under ACA = more real lived experiences to ground substantive conversation Anger against the “Repeal and Replace Efforts,” and most recently AHCA, could be channeled into support for Single Payer

Challenges

Biases against Single Payer need to be broken down into identity issues for deep canvassing to be most effective Creating a well designed, branched script for Single Payer will be time intensive because it needs to prepare canvassers to address a variety of entrenched views

There is no baseline level of knowledge regarding healthcare economics/finance, or single payer—need to create a simple, easy to understand video to show voters during deep canvassing Slide48

Feb 2017: Introduction of SB 562- Californians for a Healthy California ActSlide49

Closing Slide50

“We are all human at the kitchen table.”

- Ava

DuVernay