POWERING HOMES, POWERING LIVES

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POWERING HOMES, POWERING LIVES




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Presentations text content in POWERING HOMES, POWERING LIVES

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POWERING HOMES, POWERING LIVES

Slide2

Will Preston

Oregon Energy Fund

Communications Coordinator

Slide3

More Than Lightbulbs:

Why Energy Assistance Matters

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“An almost equal number of households encounter food insecurity as energy insecurity. But food is generally considered indispensable whereas energy is often perceived as an amenity. As most of people would cringe at the thought of hunger-prone families, few shudder at the notion of poor households living in the cold and in the dark, accruing debt to fulfill a basic need.”

- Diana Hernández, “Understanding Energy

I

nsecurity and Why

I

t

M

atters to Health” (2016)

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Context, context, context!

Energy insecurity doesn’t exist in isolation –

but

many people don’t know that.

It’s part of a larger ecosystem that includes:

Housing & homelessness

Racial justice

The climate crisis

Childhood health & trauma

Economic stability

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Younger donors are hyper-informed and highly conscious of how these various issues interact.

Engaging with these topics in your messaging emphasizes that energy assistance plays a vital role across the spectrum & donating has a much broader impact than many realize.

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As a racial justice issue…

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As homelessness prevention…

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A

s an urgent resource for low-income families:

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Partnerships with other nonprofits:

Illustrate the different sides of energy insecurity

Educate the public

Emphasize the urgency of our work

Expand visibility to new donors

Allow other organizations to help spread the word

Collaborate!

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SMART: Start Making A Reader Today

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IRCO, Latino Network, & NAYA

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Meals on Wheels People

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Energy insecurity is almost invisible to the naked eye.

It’s up to us to show donors that it exists – and that their dollars can make a difference.

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Will Preston

will@oregonenergyfund.org

971-386-2124


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