Target group men n2 322 est 2 179 000 Mens us e of information sources during the purchase process Spring 2017 Cars Style amp Fashion Travelling Health amp Wellbeing ID: 783852
Download The PPT/PDF document "Source: NRS MG + total Spring 2017" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Source: NRS MG + total Spring 2017
Target group: men, n=2 322, est. 2 179 000
Men’s
us
e
of information sources
during the purchase process
/ Spring 2017
Cars | Style & Fashion | Travelling | Health & Well-being |
Food & Cooking | Cosmetics & Cosmetic Brands |
Furniture & Decorating | Building & Renovating | Gardening |
Home entertainment electronics & Information technology |
Saving & investing
Slide2Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service.
Slide3Purchase process / Cars
(men)
Ideas and tips
Purchase decision
Print magazines
26
22
%Magazine websites1414%Blogs and vlogs55%Social media (f.ex. Facebook)1211%Newspapers2017%Newspaper websites88%Television107%Radio21%
Which of the following information sources you use when looking for ideas and tips of different products?Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service.
Slide4Purchase process / Style and fashion
(men)
Ideas and tips
Purchase decision
Print magazines
14
12
%Magazine websites57%Blogs and vlogs44%Social media (f.ex. Facebook)97%Newspapers66%Newspaper websites33%Television126%Radio11%Which of the following information sources you use when looking for ideas and tips of different products?Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service.
Slide5Purchase process / Travelling
(men)
Ideas and tips
Purchase decision
Print magazines
21
16
%Magazine websites1110%Blogs and vlogs75%Social media (f.ex. Facebook)1310%Newspapers1412%Newspaper websites75%Television158%Radio31%Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service.
Slide6Purchase process / Food and cooking
(men)
Ideas and tips
Purchase decision
Print magazines
31
20
%Magazine websites1410%Blogs and vlogs117%Social media (f.ex. Facebook)1611%Newspapers1715%Newspaper websites107%Television239%Radio31%Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service.
Slide7Purchase process / Health and well-being
(men)
Ideas and tips
Purchase decision
Print magazines
21
13
%Magazine websites66%Blogs and vlogs43%Social media (f.ex. Facebook)87%Newspapers1010%Newspaper websites44%Television116%Radio31%Which of the following information sources you use when looking for ideas and tips of different products?Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service.
Slide8Purchase process / Cosmetics and cosmetic brands
(men)
Ideas and tips
Purchase decision
Print magazines
7
7
%Magazine websites35%Blogs and vlogs22%Social media (f.ex. Facebook)45%Newspapers55%Newspaper websites32%Television86%Radio11%Which of the following information sources you use when looking for ideas and tips of different products?Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service.
Slide9Purchase process / Furniture and decorating
(men)
Ideas and tips
Purchase decision
Print magazines
19
14
%Magazine websites68%Blogs and vlogs43%Social media (f.ex. Facebook)88%Newspapers1210%Newspaper websites34%Television106%Radio11%Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service.
Slide10Purchase process / Building and renovating
(men)
Ideas and tips
Purchase decision
Print magazines
28
20
%Magazine websites1011%Blogs and vlogs53%Social media (f.ex. Facebook)89%Newspapers1512%Newspaper websites45%Television147%Radio11%Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service.
Slide11Purchase process / Gardening
(men)
Ideas and tips
Purchase decision
Print magazines
28
16
%Magazine websites78%Blogs and vlogs33%Social media (f.ex. Facebook)66%Newspapers89%Newspaper websites33%Television138%Radio11%Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service.
Slide12Purchase process / Home entertainment and IT
(men)
Ideas and tips
Purchase decision
Print magazines
27
20
%Magazine websites1616%Blogs and vlogs1110%Social media (f.ex. Facebook)1715%Newspapers1513%Newspaper websites78%Television159%Radio21%Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service.
Slide13Purchase process / Saving and investing money
(men)
Ideas and tips
Purchase decision
Print magazines
21
14
%Magazine websites98%Blogs and vlogs43%Social media (f.ex. Facebook)55%Newspapers1210%Newspaper websites66%Television65%Radio21%Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service.
Slide14%
Looking for ideas and tips
/
summary
(men)
”
Which
of the following information sources you use when looking for ideas and tips of different products?”
Slide15%
Looking for ideas and tips
/
summary
(men)
”
Which
of the following information sources you use when looking for ideas and tips of different products?”
Slide16%
Looking for ideas and tips
/
summary
(men)
”
Which
of the following information sources you use when looking for ideas and tips of different products?”
Slide17%
Purchase decision
/
summary
(men)
”
Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service.
Slide18%
Purchase decision
/
summary
(men)
”
Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service.
Slide19%
Purchase decision
/
summary
(men)
”
Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service.
Slide20All the results of National Readership Survey (NRS) for individual magazine titles can be found in Finnish Magazine Rate Cards service
www.ratecards.fi
Slide21www.aikakausmedia.fi
www.mediakortit.fi
@aikakausmedia