Facebook Coventry City Council Facebook beginnings It started with a group to find out what people thought about the City Centre masterplan Next we piloted pages for Coombe Country Park ID: 560440
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Slide1
Alison Hook - Communications team
Facebook
Coventry City CouncilSlide2
Facebook beginnings
It started with a group to find out what people thought about the City Centre masterplan
Next we piloted pages for
‘
Coombe Country Park
’
, followed by
‘
Walking and cycling in Coventry
’Then in November 2009 we created ‘Coventry’Full list at http://www.coventry.gov.uk/facebookSlide3
Facebook setup
Named
‘
Coventry
’
not
‘
Coventry City Council
’
Uses image of Coventry, not Council logoUsed FBML app to link to Citivision (Council newsletter) and DirectGov widget (links to popular services on Council website)Set up shortcut URL http://www.facebook.com/coventrycc Slide4
Facebook strategy
We share news, service updates, photos and videos - nothing is automated
We encourage conversations, and respond to direct questions
We don
’
t post more than once a day / a few times a week
We signpost to information already available online
We don
’
t have an overarching social media strategySlide5
Facebook strategySlide6
Facebook benefits
Immediate way of finding out what people think about a topic
Useful for time-sensitive information and emergencies…Slide7
Facebook growth
In January 2010 we had 527 fans...then it snowed.Slide8
Facebook growth
It snowballed.Slide9
Facebook growth
We have over
23,000
‘
likes
’
‘
Likes
’
grow by 50 – 100 per week1000 visitors a weekOver 50% of new fans join via direct links25% come from Facebook suggestions50% aged under 25Slide10
Facebook strategy
No cost to use Facebook, just staff time
Controversial posts aren
’
t added late in the afternoon
Managing the conversation
Day-to-day used as an additional channel – not the only channel
In emergencies, used as a primary channel, alongside TwitterSlide11
Facebook communitySlide12
Facebook advertising
Word of mouth and Facebook suggestions
Front page of website and relevant webpages
E-mail signatures and press releases
Chief Executive
’
s blog and staff magazine
Advertised by local media during the snowSlide13
Evaluation
Facebook Page Insights show us demographics and how many people are reading and commenting on posts
Sport, employment news and road repairs are our hot topics!
75% of those who comment are over 45, however, 50% of fans are under 24
45% of new visitors to the Council website come from Facebook
Each visitor from Facebook looks at an average of three webpagesSlide14
Thank you!
More details at
www.coventry.gov.uk/socialmedia