Dr Subhasis Ray Centre for Resettlement Rehabilitation and Corporate Social Responsibility Xavier Institute of Management XIMB Bhubaneswar Orissa Not all sustainability projects make economic sense for companies ID: 592089
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Slide1
Corporation, Community & Sustainability- an Integral approach
Dr.
Subhasis
Ray
Centre for Resettlement, Rehabilitation and Corporate Social Responsibility
Xavier Institute of Management (XIMB
)
Bhubaneswar, OrissaSlide2
Not all sustainability projects make economic sense for companies.
Marc Orlitzky, 2013
Not all CSR projects have a positive outcome
Husted, 2011Slide3
Current research on sustainability
Research has not shown a conclusive business case for sustainability.
Sustainability and CSR can have firm-level pay-offs, but it’s extremely difficult to predict
which specific sustainability projects increase, let alone maximize, economic or social returns. Slide4
Suggested response
Companies should only invest in sustainability projects for which rigorous cost-benefit or net present value analyses have incontestably shown the economic superiority of sustainability investments.
Network for Business Sustainability (NBS)
sustainability initiatives implemented with only a vague goal of enhancing an organization’s legitimacy or image and without comprehensive accounting of economic costs and trade-offs
.Slide5
Suggested response
One way to do this is to rely on more objective, or trustworthy metrics, perhaps generated by independent rating agencies.
Sustainability has to be trans- disciplinary and glocal-
challengesSlide6
Recent Indian research
Key issues in linking sustainability and CSR
( Ray, 2013)
Capacity Building ( middle and top level executives)
Institutional mechanisms
Stakeholder engagement
Knowledge management ( CSR in health- community consciousness about health)Slide7
Field level issues
Problems of reporting- gaming CSR
Bidding for
sustainable development(
problems of market research
)
Outsourcing CSR
Civil Engineering is the new CSR
Local
vs
national
vs
international NGO
Love for projects that are large
Problems of aggregating small projects ( sometimes > 400)Slide8
In the last 2000 years, India and China were top economic powers for 1700 years-
where is the knowledge of these economic systems, business-society relationships and their relation to tradition ?
From
Bordeau
, Foucault to
Chanakya
& Sri
Aurobindo
- an agenda for sustainability Slide9
Oriental traditions have abundant commonalities which are under researched in the context of management
capital consciousness to
conscious capitalism
-
what is consciousness ?
Focus on
supra-mental consciousness
beyond
mind, reason and logic- (
rational, cognitive and scientific)
Knowledge that is
emotional, embodied and intuitiveSlide10
Need for integral vision -
“integral management
” – for sustainable communities and corporationsSlide11
What is required
Authentic, long term research design through experimentation (
GOLDEN)
Audit and validation bodies that are competent, independent and neutral
(beyond awards )
Articulating possible
Indian model/s
of planning for sustainability and sustainable developmentSlide12
Research
“Future
crisis cannot be stopped unless human nature is
changed”
“It is left to men to decide if they will collaborate for change in consciousness or it will have to be enforced upon them by the power of crashing circumstances”
Slide13
Communities and corporations are two banks of the same river that ultimately converge/culminates in the ocean of human flourishingSlide14
Thank you all for building a bridge