Mindmapping for Change By Alex Bruijnis Chairman of ICCO Council for a Sustainable World Cocoa Economy Vision or just innovation Challenges and the Vision of a Sustainable Cocoa Economy ID: 461009
Download Presentation The PPT/PDF document "Global Cocoa Agenda Roadmap" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Global Cocoa Agenda Roadmap
Mind-mapping for Change
By Alex Bruijnis
Chairman of ICCO Council
for a Sustainable World Cocoa Economy Slide2
Vision or “just” innovation?Slide3
Challenges and the Vision of a Sustainable Cocoa Economy
CURRENT STATUS
Production: Low yield;losses due to pests and diseases;uneconomic farm size;degraded soils;
old farmers, old trees/planting materials;lack of technology transfer,lack of investment in R&D,challenges of climate change,
risks, price volatility;
low bargaining power due to low level of organized farmers;
etc
- vicious cycle of poverty and
UNSUSTAINABLE in the LONG TERM
Processing
: low levels of processing in origin countries; low technology;
Manufacturing
: modern; high technology; highly concentrated;
Consumption
: concentrated mostly in high income developed countries; need to increase consumer awareness/willingness to pay for high quality, sustainable cocoa originsSlide4
PARADIGM SHIFT/TRANSFORMATION
Sustainable world cocoa economyNeed for a Change in HEARTS and MINDS in ALL STAKEHOLDERS along the cocoa value chain from producers to consumers;
OLD system has surpassed its efficacy date; calls for NEW system of doing business by ALL stakeholders in the cocoa value chain;2012 – The GLOBAL COCOA AGENDA (GCA) adopted at the WCC1 as the roadmap Slide5
GCA calls for ALIGNMENT of ALL
cocoa sustainability INITIATIVESSlide6
Current Cocoa Structure
Modern,
state of the art technologies;Economies of scale; high productivity and qualityTraceableYield at least 1 tonne/ha
Uneconomic farm size;Average yield below 500kg/ha;Ageing farmers;Ageing tree stocks;
Many unsustainable in long termSlide7
Vision of Farm structure
20 years from now
Improved planting materials;Productivity and qualityEarning living incomes
Modern, state of the art technologies;Economies of scale;
Traceable, high productivity and quality
Producing sustainable cocoa
that meets economic, social
and environmental criteria
Exchange experience and commercial links
Exchange experience and commercial linksSlide8
Opportunities for Change
Bringing together all research institutions to stocktake, review and coordinate cocoa R&D activities in new transformation strategy;Access to credit and inputs
Tap Mobile phones as a tool to transfer knowledge and information to farmersNew market developments and consumption trendsConducive environment for starting a businessImprove necessary infrastructure, including incentivesStrengthen institutional frameworkCapacity buildingSlide9
What next?
Significant progress has been made: implementation of national plans; Industry with CocoaAction;
Much more remains to be done;The third edition of the WCC will report on the progress made and enhancing its implementation with more innovative ideas and programmes. Slide10
Concluding remarks
The road to sustainability is an evolving process that requires transformational change in the global cocoa value chain.Towards this end, all stakeholders have to increase efforts.
ALL are invited to the third WCC in the Dominican Republic in 22-25 May 2016Slide11
Thank you
for your kind attention
http://www.icco.org