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Global Cocoa Agenda Roadmap Global Cocoa Agenda Roadmap

Global Cocoa Agenda Roadmap - PowerPoint Presentation

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Uploaded On 2016-09-05

Global Cocoa Agenda Roadmap - PPT Presentation

Mindmapping for Change By Alex Bruijnis Chairman of ICCO Council for a Sustainable World Cocoa Economy Vision or just innovation Challenges and the Vision of a Sustainable Cocoa Economy ID: 461009

high cocoa sustainable change cocoa high change sustainable farmers chain farm vision economy stakeholders modern global productivity technology implementation countries wcc concentrated

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Presentation Transcript

Slide1

Global Cocoa Agenda Roadmap

Mind-mapping for Change

By Alex Bruijnis

Chairman of ICCO Council

for a Sustainable World Cocoa Economy Slide2

Vision or “just” innovation?Slide3

Challenges and the Vision of a Sustainable Cocoa Economy

CURRENT STATUS

Production: Low yield;losses due to pests and diseases;uneconomic farm size;degraded soils;

old farmers, old trees/planting materials;lack of technology transfer,lack of investment in R&D,challenges of climate change,

risks, price volatility;

low bargaining power due to low level of organized farmers;

etc

- vicious cycle of poverty and

UNSUSTAINABLE in the LONG TERM

Processing

: low levels of processing in origin countries; low technology;

Manufacturing

: modern; high technology; highly concentrated;

Consumption

: concentrated mostly in high income developed countries; need to increase consumer awareness/willingness to pay for high quality, sustainable cocoa originsSlide4

PARADIGM SHIFT/TRANSFORMATION

Sustainable world cocoa economyNeed for a Change in HEARTS and MINDS in ALL STAKEHOLDERS along the cocoa value chain from producers to consumers;

OLD system has surpassed its efficacy date; calls for NEW system of doing business by ALL stakeholders in the cocoa value chain;2012 – The GLOBAL COCOA AGENDA (GCA) adopted at the WCC1 as the roadmap Slide5

GCA calls for ALIGNMENT of ALL

cocoa sustainability INITIATIVESSlide6

Current Cocoa Structure

Modern,

state of the art technologies;Economies of scale; high productivity and qualityTraceableYield at least 1 tonne/ha

Uneconomic farm size;Average yield below 500kg/ha;Ageing farmers;Ageing tree stocks;

Many unsustainable in long termSlide7

Vision of Farm structure

20 years from now

Improved planting materials;Productivity and qualityEarning living incomes

Modern, state of the art technologies;Economies of scale;

Traceable, high productivity and quality

Producing sustainable cocoa

that meets economic, social

and environmental criteria

Exchange experience and commercial links

Exchange experience and commercial linksSlide8

Opportunities for Change

Bringing together all research institutions to stocktake, review and coordinate cocoa R&D activities in new transformation strategy;Access to credit and inputs

Tap Mobile phones as a tool to transfer knowledge and information to farmersNew market developments and consumption trendsConducive environment for starting a businessImprove necessary infrastructure, including incentivesStrengthen institutional frameworkCapacity buildingSlide9

What next?

Significant progress has been made: implementation of national plans; Industry with CocoaAction;

Much more remains to be done;The third edition of the WCC will report on the progress made and enhancing its implementation with more innovative ideas and programmes. Slide10

Concluding remarks

The road to sustainability is an evolving process that requires transformational change in the global cocoa value chain.Towards this end, all stakeholders have to increase efforts.

ALL are invited to the third WCC in the Dominican Republic in 22-25 May 2016Slide11

Thank you

for your kind attention

http://www.icco.org