PPT-THE NORMATIVE BASES OF PUBLIC OPINION: 

DEMOCRATIC THEORIES AND PUBLIC OPINION Mark Peffley PS 473 Public Opinion Lecture Outline I DEMOCRATIC THEORIES AND PUBLIC OPINION posted with the syllabus I     Democratic reform as a 2500 yearold debate  Historical Examples of Democracy in Ancient Greece and Rome. Politics in Action. Revision lecture. 1. 1. & 2. Definitions and models. 2. The exercise of power by parties, individuals and groups, at the time when they are collectively in control of the state, over matters which are directly connected with the governing of the state.. Important Terms. Population. Sample. Bias/Error. Sampling Error. Coverage Error. Non-Response. Response Bias. Measurement Error. Important Terms. Population. Sample. Bias/Error. Sampling Error. Coverage Error. Chapters 2, 3 and 4. Fall . 2013. Instructor: Tara Rummell . Berson. 1. Chapter Two: . The History and Growth . of PR. Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall . 2-. 2. The Fathers Of Modern Public Relations . Through votes cast in an election. Through the representatives who are elected. Through measures of public opinion. Edmund Burke, . Speech to the Electors of Bristol. 3 November 1774. “Your representative owes you, not his industry only, but his judgement; and he betrays, instead of serving you, if he sacrifices it to your opinion.”. Chapter 8. Measuring Public Opinion. Section 2. Measuring Public Opinion. In the American political system, information about public opinion is critically important.. Elections, interest groups, the media, and personal contacts with the public all provide a means through which the measurement of public opinion can take place.. 1.) How much impact should public opinion have on govt. policy between elections?. 2.) How do we even know what public opinion is?. PUBLIC OPINION. Why elections are imperfect indicators of public opinion. T. he . aggregate of individual attitudes or beliefs about certain issues or . officials.. They are considered the most reliable indicator of what the public is thinking.. Is Public Opinion Stable?. Depending on the issue, public opinion is more or less stable. . Nisbet. , Ph.D.. School of Communication. American University . Washington DC. Models of Science and Environmental Communication. The Deficit Model:. The Sputnik Fable. There was a point in the past when the public was knowledgeable about science and strongly supportive. Need to return to that point in the past.. Public Opinion. “…those opinions held by private persons which government finds in prudent to heed.”. Does public opinion really matter?. Should the government have to pay attention to public opinion?. …statements . usually are statements of opinion that give clues about the speaker’s personal value biases. They often have the word “should” in them. Remember if there is any element of normative bias in the statement, then it is normative. If it requires the assumption that the reader agrees with the . Why . s. tudy . p. ublic opinion. To reflect public opinion, government officials must know what it is. But what is it?. Does it matter?. In healthy democracies, broader public opinion matters because of elections. Important Link: http://. worldpublicopinion.org . Feature Writing by Sally Adams. Art of Column Writing edited by Suzette Martinez . Standring. . Introduction to Opinion Writing . Media have been playing crucial role in molding public opinion, Media play a leading role in the formation of public opinion. . The BDI-2 Normative Update (NU) was created due to changes in demographic characteristics of the US population. . The norms were recalculated using recent . census estimates (U.S. Census Bureau, . 2014).. Komunikasi Massa. Program Studi Ilmu Komunikasi. Universitas Pembangunan jaya. Normative Theory of Media and Society. Normative Theory. refer to the ideas of right and responsibility that underlie these expectations of.