PPT-Using social media to support your organisation’s Dry January campaign

What well cover Consistency Brand Message Frequenting your audiences local Platforms Evaluation The overall social media aim Provide online encouragement that starts conversations Secondary aim. Agenda. Assessing The Need And Identifying Objectives. Setting Funding Targets. Gaining Initial Support. Selecting An Agency Partner. Fact-based Feasibility Planning. Identifying The Target. Selecting A Positioning . Nestle Kit Kat Chunky – Kit Kat Chunky Cookies & Cream: Kit Kat . Chunga. Agency: JWT Sydney / RMG Connect Sydney. Introduction. Against the backdrop of a highly competitive and cluttered chocolate bar market, effectively launching Kit Kat Chunky Cookies and Cream with $500K seemed to be a significant challenge. A series of bold strategic decisions overcame this challenge; in an Australian FMCG first, Cookies and Cream was launched as a 100% digital campaign that aimed to build consumer connection over product news, leveraging synergy between media and creative in the social media environment. A consumer connection was undoubtedly achieved, driving huge shifts in brand tracking metrics, with sales exceeding target by 150%, delivering a rigorous campaign ROI of 6.2. . Andrew Greenyer. Director, Raise the Roof Marketing. 1. What do you think the risks are?. 2 Main Areas. Company Brand issues. Self inflicted. From external sources. Employee Issues. What they say on behalf of the company. TO ENHANCE FUNDRAISING:. A 2013 CASE STUDY. JEFF ROSE. Director. STACEY JAFFE. Communications Committee Chair. UNDERSTANDING SOCIAL MEDIA FOR MARKETING:. CONTENT:. CONVERSATION:. COMMUNITY:. TRUST:. QUALITY. Macra. . na. . Feirme. 2014. Mary Brennan RYI . Some of the potential benefits of social media to . Macra. Spreading . the word. This is what it is all about. Getting your organisation / campaign . Social Media Marketing Communications. Digital Marketing Characteristics . Types of Internet Advertising . Mobile Marketing . Social Behavior of Consumers . Types of Consumer-Generated Digital Content . Andy Fisher. Chief Analytics Officer. Merkle Inc.. November 15, 2013. © 2013 Merkle Inc. All Rights Reserved. Confidential. Agenda. About Merkle. Social Definitions. Media and Analytics History. Social Integration Approaches. Podium Partners. Crowdfunding Workshop. Introduction. . to Crowdfunding. Crowdfunding is a system whereby the “crowd” donate/invest small amounts in projects via the internet: Predominantly for business finance. . in . 13 . organisations. Robert Wester. Angela Liebregts. Alexandra Schippers. April 2016. 1. Data collection and analysis. A questionnaire has been prepared for benchmark participants. This questionnaire comprised a quantitative and qualitative component. This questionnaire addresses, among other things, the following subjects:. TABLE OF AWESOME. icebreaker . >> your latest online LOL. primer on the platforms . >> which tool does what. best . practices . >> tips ‘n tricks to remember. . inspo. . >> kickass campaigns. Massachusetts Youth Employment & Safety (YES) Team. Getting hurt is not. in your job description.. Who is the Massachusetts YES Team? . YES . Team = Youth . Employment & . Safety Team. An interagency workgroup that coordinates efforts to protect and promote the health & safety of young workers under age 25. Agency for Health Care Administration-Division of Medicaid-Bureau of Quality. November 2, . 2016. External Quality Review . Meeting. What is social media?. 2. Forms . of electronic communication . through . A successful social media campaign could generate some serious global exposure for your company. It’s a great way to advertise your business, promote your brand and broaden your list of clients. Visit: https://famoid.com/ Presented By: . Arcelia. Jimenez and Ariana Lewis. Exactly what is . Social Media and Web 2.0???. Social Media = Online outlets allowing individuals to communicate with each other about anything. . Web 2.0 = AKA Internet.