Partner Program May 18 2015 HP Confidential AGENDA Purpose of Qualified Distribution Qualified Supplies 20 Partner Program Examples of Criteria Resources HP Confidential Partners Qualified Supplies ID: 549185
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Slide1
U.S. Qualified Supplies 2.0Partner Program
May 18, 2015
HP ConfidentialSlide2
AGENDA
Purpose of Qualified Distribution
Qualified Supplies 2.0 Partner Program
Examples of Criteria
Resources
HP ConfidentialSlide3
Partners
Qualified Supplies
Partner Program
Customers
Can identify as HP Qualified reseller of original HP ink & tonerAccess to HP sales & marketing tools, promotionsCan provide higher level of customer satisfaction, build loyalty
Can buy original HP ink & toner with confidence and ease
Purchase process is simplified. Finding product, understanding benefits is
fast
More consistent pricing and promotions
Improving & Simplifying customer shopping experience
HP ConfidentialSlide4
What’s New with Qualified Supplies 2.0?
Strategic Intent is unchanged --Provide a superior customer and brand experience with HP supplies & win where customers want to shop.
Importance
of online is increasing.
75% of toner shoppers start their search online50% of ink shoppers start their search onlineHP’s Online Shopping Research revealed that customers struggled to understand what they were buying.Last year HP improved naming & image accuracy through the Qualified programWith Qualified 2.0, we are focused on improving online search resultsHP’s separation is planned for November 1, 2015. The total HP revenue metric basis will change.Current 5K+ Qualified Resellers are doing a great job! We expect to have about the same number of resellers in Qualified 2.0.
HP ConfidentialSlide5
Qualified Supplies 2.0 Strategy & Objectives
Improve customer & brand experience
Differentiate Partners who do more with HP
Improve & scale
complianceexecutionContinue to improve customer & brand experience with HP supplies
Lead with HP search
results
Relevant advertising
Exclusive Qualified Supplies Reseller Medallion
Certified Compliant search, naming, content available from authorized distributors, search platform providers
Systematic compliance using channel & external vendors
HP ConfidentialSlide6
2
3
HP Partner Agreement:
Selling terms & conditions including
Online Standard: Resell products only via URL that matches your legal name. May not sell on auction sites & sales to end-user customers only.
Revenue Minimum:
$15K six months shipments for HP
Supplies (PLs 1N, 5T, UK, K6 only)
or $50K total
HP Printing & Personal Systems
product lines.
Business Basics:
Functional website AND physical address (no P.O. Box), phone number, all in reseller website & matches HP records.
Display HP Qualified Supplies Medallion on reseller website.
1
U.S. Qualified
Supplies 2.0 Criteria
–
effective November 1, 2015
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HP Brand Usage:
Appropriately use HP brand trademarks, messaging & marketing assets.
Online Search:
When a customer searches for original HP ink & toner, lead with HP search results.
Linked advertising on search result pages:
When a customer searches for original HP ink & toner, the search result page may not display advertising or other brand switching messaging featuring competitive products on the top or sides of the page.
HP Policy:
Must be in good standing with all applicable HP
policies
.
4
Blue
denotes new 2.0 criteria.
HP ConfidentialSlide7
Lead with HP Search ResultsExample of Pass
Optimize the
search results
by
displaying first the HP product family offering that relates to what the customer searched. For example, a customer needs to order an Original HP print cartridge and enters either an HP Part or HP Model Number. The resulting list should display all Original HP Supplies which are part of the HP product family before any remanufactured products.When a customer searches by 1) “HP + Model Number ” 2) “HP + Part”, or 3) “Part #”Example to right shows desired search results for “HP 124A”
or “
HP CE257A
” or “
CE257A”Note:
all available colors and variations of the searched product
are
shown in search results, above any alternative or
remanufactured products
.
HP ConfidentialSlide8
Linked Advertising in HPSearch Results
Example of Pass
When a customer searches for original HP ink and toner, the search results page
may not display
advertising or brand switching messaging featuring competitive products.“Recently Viewed” items are not considered advertising.
HP ConfidentialSlide9
HP Qualified – We want to help you be successful when selling
HP supplies!
Always contact your HP sales representative or HP Authorized distributor for more information.
Additional Resources:
Qualified FAQs (will be sent to resellers with announcements)HP Qualified Supplies Medallion: www.qualifiedsuppliespartner.comHP Logo, Naming, Images, Content: https://h20375.www2.hp.com/portal/site/partner-portal/?page=Marketing+toolkit-HP+brand+standardsEmail: HPQualifiedSuppliesPartnerProgram@hp.comThank you!HP Confidential